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Established in 1945 in the city ...
Established in 1945 in the city of Manila after World War II by Stanford-educated teacher Maximo Gimenez, Max's Restaurant has expanded with over a hundred branches and franchised locations in the Philippines, including restaurants in Metro Manila, Northern and Southern Luzon and Cebu.
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Krispy Kreme Awards Development Rights for the Philippines
Max's was started by Maximo Gimenez, a Stanford-educated teacher, and became popular among American occupation troops stationed in Quezon City, Philippines after World War II.
Its traces its roots to just ...
Its traces its roots to just after World War II in 1945, when founder Maximo Gimenez opened a small café to cater to visiting soldiers.
Max's Restaurant was named after its ...
Max's Restaurant was named after its founder Maximo Gimenez.
We thank all the officials and ...
We thank all the officials and personnel of Max's who continue to live by the principles laid out by the Filipino food icon Maximo Gimenez some 67 years ago.
Here's how Wikipedia describes the origins of Max's Restaurant:
"In 1945, after World War II, American troops stationed in Quezon City became friends with Maximo Gimenez, a teacher who had graduated from Stanford University.
Some soldiers came to his
nearby house for a drink or two, until they insisted that they pay for their drinks.
decided to open a café which served chicken, steak, and drinks.
was joined by his
wife Mercedes, sister-in-law Felipa Serrano Sanvictores, his
niece Ruby who managed the kitchen, and her
Ruby's fried chicken proved popular with G.I.s. and locals also began patronising the establishment.
"Encouraged by her
mother to expand the menu and serve more Filipino food, Ruby set up the Baclaran branch along Roxas Boulevard in Parañaque.
They decided to name the restaurant "Max's" after Maximo.