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This profile was last updated on 5/10/2016 and contains contributions from the  Zoominfo Community.

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Matthew Webster

Marketing Manager

PepsiCo , Inc.

HQ Phone:  (914) 253-2000

Direct Phone: (289) ***-****direct phone

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

PepsiCo , Inc.

700 Anderson Hill Road

Purchase, New York,10577

United States

Company Description

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includ...more

Web References(1 Total References)


strategyonline.ca

"Canadians love it when we bring ketchup back, and we wanted to give them a way to express their love for the flavour, but we also saw a way to make Valentine's Day special for guys while we were doing that," says Matthew Webster, marketing manager for Doritos at PepsiCo Foods Canada.
The limited-time flavour will be available until May 14. Last year, PepsiCo Foods took a gamified approach to promoting Doritos Ketchup with "The Hold Out," an app and contest that rewarded people who simply kept their finger on their smartphone for long periods of time. Ketchup had previously been used as part of the wider ongoing "Throwback" limited-time flavour promotion, but the response to that flavour in particular (seen as uniquely Canadian by many consumers) convinced the company to bring it back in 2015, and again this year. Webster says that while those who do love Doritos Ketchup are fiercely loyal and quick to purchase the flavour when it's released, the company is hoping to translate that love into trial among the rest of Canadians by giving "loyalists" the chance to share it with those who have yet to taste it. "This year we were thinking about what's better than holding on to your favourite flavour, and we came to sharing that flavour with someone you love," Webster says, adding the hope is that creating a "physical" gift will still result in digital conversation. "Whenever Doritos as a brand gives folks to chance to talk about something new, they love to do so on social media and with friends. A gift has to be physical for it to be special, but we believe it's the kind of thing that will spark a conversation online as well." Tags: BBDO, bbdo toronto, doritos, Matthew Webster, OMD, Pepsico Foods, PepsiCo Foods Canada


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