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Strategic Youth Research Consultant
HQ Phone:  (416) 595-1313
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401 Richmond St. West Suite 245
Toronto, Ontario,M5V 1X3
Youth Culture is a media company that communicates with the youth market online and in print, with websites, magazines, out of home events, in-store and in-school promotions. Youth Culture publishes five magazines with corresponding websites: Vervegirl (in Eng... more.
Matthew StradiottoMatchstick Inc.Hannah SungPop Culture Reporter for MuchNews and NewMusicMuchMusicMatthew StradiottoMatthew StradiottoMatthew Stradiotto is co-founder of Matchstick, a unique and innovative word-of-mouth marketing company based in Toronto.Matchstick designs and executes national Product Seeding programmes that leverage the untapped energy of consumer word-of-mouth.Since forming Matchstick in February 2001, Matthew has launched products for Reebok Canada, Palm Canada, Motorola Canada, Unilever Cosmetics International, adidas-Salomon Canada, GuinnessUDV Canada, Frisk International and others.Matchstick's innovative thinking and non-traditional methodologies have recently caught the interest of CBC News and National Public Radio in the United States.They have also been the subject of articles on word-of-mouth marketing in The Globe and Mail, The National Post, and Strategy Magazine.A native of Etobicoke, Ontario, Matthew has over 8 years of combined sales and marketing experience.After cutting his teeth in the world of commercial audiophile design and installation for Entertainment Technology in Toronto, Matthew joined Watch Magazine in 1996 as a sales and marketing account manager, where for 2 years he worked closely with the independents and majors of the Canadian music marketing industry.In 1997 he aided the development of what was to become Youth Culture Inc. (now Youth Culture Group) and subsequently worked on the sales and marketing launch of two new national youth targeted magazines, Fuel and Verve. In 1999, Matthew joined Youth Culture Research as a strategic youth research consultant, working for marketers as diverse as Nike, EMI Music, Polaroid, and World Vision Canada.There, Matthew also developed the design and marketing for Trendscan: Report on Teen Lifestyles, the first national syndicated teen study of its kind.Matthew is a pioneer of Product Seeding in Canada, and promises to continue his aim of offering Canadian marketers an innovative option.He is a devoted Ontario snowboarder, music aficionado, and student of new culture.Matthew holds an honors BA in English and Philosophy from the University of Western Ontario.TMunderstanding youth, title, tagline and logo are trademarks of and are produced by Brunico Communications Inc.TMStrategy Magazine is a trademark of Brunico Communications Inc.
Matthew Stradiotto , ResearchMatthew@youthculture.comExt.244
Matthew Stradiotto , head of marketing and promotions for Youth Culture , the company that publishes Watch , says the magazine offers a highly targeted vehicle for advertisers interested in speaking to teenagers.The population of high schools , after all , is made up of 99 % teens , he explains.There is no other environment like that for a marketer..We call it 'permission marketing , ' Stradiotto says.Basically , the sponsor is saying : 'I'm going to bring you an event at your school for free , and in return I ask that you consider my brand.'.Hershey officials refused to comment on the promotion , citing competitive concerns.
Business Day speaks with social media marketing expert Matthew Stradiotto, Co-founder, Matchstick, about how Twitter can earn more of his digital ad dollars.
- Matthew Stradiotto, Co-Founder, Matchstick