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Matthew StradiottoMatchstick Inc.
Hannah SungPop Culture Reporter for MuchNews
...Matthew StradiottoMatthew Stradiotto is co-founder of Matchstick, a unique and innovative word-of-mouth marketing company based in Toronto.Matchstick
designs and executes national Product Seeding programmes that leverage the untapped energy of consumer word-of-mouth.Since forming Matchstick in February 2001, Matthew has launched products for Reebok Canada, Palm Canada, Motorola Canada, Unilever Cosmetics International, adidas-Salomon Canada, GuinnessUDV Canada, Frisk International and others.Matchstick
's innovative thinking and non-traditional methodologies have recently caught the interest of CBC News
and National Public Radio in the United States.They have also been the subject of articles on word-of-mouth marketing in The Globe and Mail, The National Post, and Strategy Magazine
A native of Etobicoke, Ontario, Matthew
has over 8 years of combined sales and marketing experience.After cutting his teeth in the world of commercial audiophile design and installation for Entertainment Technology in Toronto, Matthew joined Watch Magazine in 1996 as a sales and marketing account manager, where for 2 years he worked closely with the independents and majors of the Canadian music marketing industry.
In 1997 he
aided the development of what was to become Youth Culture Inc.
(now Youth Culture Group) and subsequently worked on the sales and marketing launch of two new national youth targeted magazines, Fuel and Verve. In 1999, Matthew joined Youth Culture Research as a strategic youth research consultant, working for marketers as diverse as Nike, EMI Music, Polaroid, and World Vision Canada.
also developed the design and marketing for Trendscan: Report on Teen Lifestyles, the first national syndicated teen study of its kind.Matthew
is a pioneer of Product Seeding in Canada, and promises to continue his
aim of offering Canadian marketers an innovative option.He
is a devoted Ontario snowboarder, music aficionado, and student of new culture.Matthew holds an honors BA in English and Philosophy from the University of Western Ontario.
TMunderstanding youth, title, tagline and logo are trademarks of and are produced by Brunico Communications Inc.TMStrategy Magazine
is a trademark of Brunico Communications Inc.
Youth Culture Inc.
Matthew Stradiotto , ResearchMatthew@youthculture.comExt.244
Strategy - Candy makers pump up the volume
Matthew Stradiotto , head of marketing and promotions for Youth Culture , the company that publishes Watch , says the magazine offers a highly targeted vehicle for advertisers interested in speaking to teenagers.The population of high schools , after all , is made up of 99 % teens , he explains.There is no other environment like that for a marketer..
We call it 'permission marketing , ' Stradiotto
says.Basically , the sponsor is saying : 'I'm going to bring you an event at your school for free , and in return I ask that you consider my brand.'.
Hershey officials refused to comment on the promotion , citing competitive concerns.
Matchstick | Social Media Marketing Agency
Business Day speaks with social media marketing expert Matthew Stradiotto, Co-founder, Matchstick, about how Twitter can earn more of his digital ad dollars.
Welcome to MERGE Solutions
- Matthew Stradiotto, Co-Founder, Matchstick