Matthew StradiottoMatchstick Inc.
Hannah SungPop Culture Reporter for MuchNews
...Matthew StradiottoMatthew Stradiotto is co-founder of Matchstick, a unique and innovative word-of-mouth marketing company based in Toronto.Matchstick
designs and executes national Product Seeding programmes that leverage the untapped energy of consumer word-of-mouth.Since forming Matchstick in February 2001, Matthew has launched products for Reebok Canada, Palm Canada, Motorola Canada, Unilever Cosmetics International, adidas-Salomon Canada, GuinnessUDV Canada, Frisk International and others.Matchstick
's innovative thinking and non-traditional methodologies have recently caught the interest of CBC News
and National Public Radio in the United States.They have also been the subject of articles on word-of-mouth marketing in The Globe and Mail, The National Post, and Strategy Magazine
A native of Etobicoke, Ontario, Matthew
has over 8 years of combined sales and marketing experience.After cutting his teeth in the world of commercial audiophile design and installation for Entertainment Technology in Toronto, Matthew joined Watch Magazine in 1996 as a sales and marketing account manager, where for 2 years he worked closely with the independents and majors of the Canadian music marketing industry.
In 1997 he
aided the development of what was to become Youth Culture Inc.
(now Youth Culture Group) and subsequently worked on the sales and marketing launch of two new national youth targeted magazines, Fuel and Verve. In 1999, Matthew joined Youth Culture Research as a strategic youth research consultant, working for marketers as diverse as Nike, EMI Music, Polaroid, and World Vision Canada.
also developed the design and marketing for Trendscan: Report on Teen Lifestyles, the first national syndicated teen study of its kind.Matthew
is a pioneer of Product Seeding in Canada, and promises to continue his
aim of offering Canadian marketers an innovative option.He
is a devoted Ontario snowboarder, music aficionado, and student of new culture.Matthew holds an honors BA in English and Philosophy from the University of Western Ontario.
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