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ARQUEST NAMES RINALDI AS PRESIDENT; DESTEFANO AS VP, SALES(Cranbury, N.J.)-Arquest, Inc. has appointed Matt Rinaldi to the position of President and Chief Operating Officer, and Paul A. DeStefano as Vice President, Sales.
...Rinaldi joined the company in 1991 and most recently had been Vice President, Sales & Marketing.
With raw materials being an obvious starting point, it,s somewhat surprising that, while there are many ways to distinguish a product, most manufacturers reported that the use of new and different packaging materials is not one of them. ,Raw materials haven,t changed considerably,, said Matthew Rinaldi, director of marketing for private label diaper manufacturer Arquest, Cranbury, NJ. ,Most manufacturers are using a plastic flexographic polybag and this has been the case for the past several years,, he added.
Another company putting a new twist on things is Arquest
, which now offers a combo-pack exclusively for Toys ,R Us stores. ,The carton includes three packages of diapers and two packages of wipes, offering the consumer a usable inventory of quantity rather than a trial or sample pack of wipes,, said the company,s Mr. Rinaldi
,s Mr. Rinaldi
also cited an increased use of six to eight colors, pictures and intricately designed graphics in the private label sector. ,We are seeing a trend away from knock-off packaging.While historically retail brands have offered take-offs of branded packaging, we are now seeing retailers develop their own brand or image.In fact, the term ,private label, is actually somewhat passé,now they are referred to as ,corporate brands,,, he
added that, particularly in the mass merchandise sector, many retailers are not even putting their name on the package. ,Overall, this has led to more complex printing,, he
said, ,with private label diaper makers spending more money on the development of more detailed artwork than ever before.,
According to Matthew ...
According to Matthew Rinaldi, president and CEO of Arquest, Inc., a Johnson & Johnson spin-off and the second largest North American producer of store-brand diapers, his industry sees dozens of new patents a month, with thousands previously granted that can affect whether a company can release a new product."It's one of the most technologically over-engineered products ever created," he says."It's a patent minefield."
PL Buyer: The Authority on Private Label Retailing; by Stagnito Communications, Inc.
According to Matt Rinaldi, president, Arquest Inc., Cranbury, N.J., "A major trend in the diaper category is a consumer preference for premium products that feature enhanced fit and enhanced aesthetics."
agrees, "One segment which many retailers have neglected has been youth pants, which provide a solution for older bedwetters.
Additionally, "An important part of marketing these new products is to include developmental nomenclature on the packaging that signals to consumers that the products are designed to address specific performance and fit needs in their child's stage of life," Rinaldi
says. As a result, in order to appeal to the multi-tasking, mother-on-the-go, companies have introduced travel packs with hard-top snap lids and popup-type wipes.Companies also are making club box offerings and refill packages, giving the consumer a very good value for the price.
Arquest Inc., Cranbury, N.J., ...
Arquest Inc., Cranbury, N.J., announces that Matt Rinaldi has been named president and chief operating officer and that Paul DeStefano has been appointed vice president of sales.
has worked with the firm since 1991 in a variety of roles, most recently as vice president, sales and marketing.