With raw materials being an obvious starting point, it,s somewhat surprising that, while there are many ways to distinguish a product, most manufacturers reported that the use of new and different packaging materials is not one of them. ,Raw materials haven,t changed considerably,, said Matthew Rinaldi, director of marketing for private label diaper manufacturer Arquest, Cranbury, NJ. ,Most manufacturers are using a plastic flexographic polybag and this has been the case for the past several years,, he added.
Another company putting a new twist on things is Arquest
, which now offers a combo-pack exclusively for Toys ,R Us stores. ,The carton includes three packages of diapers and two packages of wipes, offering the consumer a usable inventory of quantity rather than a trial or sample pack of wipes,, said the company,s Mr. Rinaldi
,s Mr. Rinaldi
also cited an increased use of six to eight colors, pictures and intricately designed graphics in the private label sector. ,We are seeing a trend away from knock-off packaging.While historically retail brands have offered take-offs of branded packaging, we are now seeing retailers develop their own brand or image.In fact, the term ,private label, is actually somewhat passé,now they are referred to as ,corporate brands,,, he
added that, particularly in the mass merchandise sector, many retailers are not even putting their name on the package. ,Overall, this has led to more complex printing,, he
said, ,with private label diaper makers spending more money on the development of more detailed artwork than ever before.,