Gordy's sends text messages to their subscribed customers every Monday morning with a deal on a "hot item," said Matt Selvig, Gordy's spokesman and marketing representative.
Matt Selvig, also known as the Gordy's Guru, has been the spokesman for Gordy's County Market since the fall of 2009, he said.
"More than anything, it's reaching people where they are," Selvig
said, "and keeping Gordy's
in the forefront of people's mind."
Selvig knows how busy people are, he
Texting may not be a social media, but it is working for Gordy's
, also known as the Gordy's
Guru, started text messaging Gordy's customers in June of 2010.
goal was to get up to 1,000 customers subscribed to Gordy's
text messaging by the end of the year, he
While text messaging isn't considered social media because it isn't interactive communication between large groups of people, Selvig
has heard nothing but positive comments from Gordy's
customers who receive its text messages.
"We want to make it more of a conversation than an advertising tool," Selvig
"We want to establish a relationship."
Customers look forward to the text messages, Selvig
They notice when they don't receive the weekly text message, he
said, which happened one week when a holiday fell on a Monday and Selvig
forgot to send a text out.
"People appreciate the coupons that we send out," he
cut back on print advertising earlier this year when it began to concentrate more on its website and texting program, Selvig
saves thousands of dollars by cutting back on newspaper ads, but it puts that money into its website and text messaging, he
"It's more successful than having a full 4-page ad," said Selvig, of Gordy's texting program, because texts serve as a constant reminder that Gordy's is there.