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Matt Selvig, ...
Matt Selvig, Gordy's Guru, Gordy's Market
Gordy's sends text messages to ...
Gordy's sends text messages to their subscribed customers every Monday morning with a deal on a "hot item," said Matt Selvig, Gordy's spokesman and marketing representative.
Matt Selvig, also known as the Gordy's Guru, has been the spokesman for Gordy's County Market since the fall of 2009, he said.
"More than anything, it's reaching people where they are," Selvig
said, "and keeping Gordy's
in the forefront of people's mind."
Selvig knows how busy people are, he
Texting may not be a social media, but it is working for Gordy's
, also known as the Gordy's
Guru, started text messaging Gordy's customers in June of 2010.
goal was to get up to 1,000 customers subscribed to Gordy's
text messaging by the end of the year, he
While text messaging isn't considered social media because it isn't interactive communication between large groups of people, Selvig
has heard nothing but positive comments from Gordy's
customers who receive its text messages.
"We want to make it more of a conversation than an advertising tool," Selvig
"We want to establish a relationship."
Customers look forward to the text messages, Selvig
They notice when they don't receive the weekly text message, he
said, which happened one week when a holiday fell on a Monday and Selvig
forgot to send a text out.
"People appreciate the coupons that we send out," he
cut back on print advertising earlier this year when it began to concentrate more on its website and texting program, Selvig
saves thousands of dollars by cutting back on newspaper ads, but it puts that money into its website and text messaging, he
"It's more successful than having a full 4-page ad," said Selvig, of Gordy's texting program, because texts serve as a constant reminder that Gordy's is there.
Wisconsin Grocers Association, Inc. WGA President's Letter
The Guru (MATT SELVIG), the spokesman for Gordy's County Market, won for best TV Commercial of the year, while the Gordy's on Hamilton Avenue won for their Frozen Food Month display which featured an igloo and a polar bear.
Eau Claire Express - Staff
Matt Selvig - On-Field Announcer
Selvig begins his sixth season as the on-field announcer for the Express.
primary responsibilities involve keeping the in-game/on-field activities moving along at a rapid and energetic pace.
not entertaining Express
fans at Carson Park, Matt
works in public relations and marketing for Gordy's
County Market as the "Gordy's Guru".
also keeps busy playing golf on a regular basis and leading worship at his
A native of New Ulm, Minn, Matt
wife Deb have lived in the Eau Claire area for almost eight years, and have two young children: son Colman and daughter Geneva.
"Folks usually tend to put their ...
"Folks usually tend to put their shopping at least for groceries kind of off until the last minute and then they come in, pick everything up, and get home and start cooking to get ready for family," Matt Selvig with Gordy's County Market said.