"From May or June on, you're scheduling film shoots, you're polling, you're writing scripts, you're producing television ads, radio ads," said Matt Kraycinovich, vice president of Geddings & Phillips Communications, a Democratic-leaning political consulting and ad agency in Washington, D.C. "You win the primary and that's great, and then you're in the general election, and it keeps going," he said.
"Part of your business is being on call around the clock.That's what the client expects."
In an environment where midnight editing sessions and overnight production is commonplace, Kraycinovich
says this time around, the process is even more condensed.
: "It really does become a thing where your days become blurred and you don't know what time it is, and you just have to focus."
"Hopefully, I'll be on an airplane to some secluded island in the Caribbean, where cell phones don't work and they can't reach me by pager," Kraycinovich
said."Actually, that sounds pretty good right now," he
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