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Last Update

2016-03-29T00:00:00.000Z

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Matthew Derella

Vice President, US DSO Sales

Twitter

Direct Phone: (917) ***-****       

Twitter

1355 Market Street Suite 900

San Francisco, California 94103

United States

Company Description

Founded in 2006, Twitter is a real-time information service on which people around the world can post ideas, comments and news, plus photos and videos, in 140 characters or less. The service can be accessed through a variety of methods, including Twitter. ... more

Find other employees at this company (21,301)

Background Information

Employment History

Chief Growth Officer
Kiva Kolstein

Vice President U.S. DSO Sales
Perceptyx Inc

Director of Agency Business Development
Google Inc

Vice President of Television Sales
The Weather Channel , Inc.

Twitter Hires Agency Relations Chief
AdAge

Co-Chair
Career Gear

Affiliations

Board Member
Career Gear

Education

Bachelors degree

Georgetown University

Web References (63 Total References)


Twitter VP of Sales, Matt ...

www.fusionunlimited.co.uk [cached]

Twitter VP of Sales, Matt Derella, said the launch of Twitter Moments will "provide a canvas for brands to move people and shift their hearts and minds".


"The real estate [marketers] get is ...

www.brafton.com [cached]

"The real estate [marketers] get is going to be really prominently displayed," said Matt Derella, Twitter's vice president of revenue for North America.


Twitter VP of Sales Matt ...

www.jsha.com [cached]

Twitter VP of Sales Matt Derella told Ad Age that within this ad feature, brands are able to "curate a series of different tweets or Vines to actually tell their story.


"Promoted Moments will have all the ...

www.columbian.com [cached]

"Promoted Moments will have all the features of a Moment you see right now, and instead of curators creating the moment, it'll be a brand," said Matt Derella, Twitter's vice president of revenue for North America. "The real estate they get is going to be really prominently displayed."

Derella said Twitter eventually expects to have one Promoted Moment each day.
...
Advertisers will "get this incredible engagement with people coming to see what's happening in the world, and get this really rich canvas to tell that story," Derella said.


"Promoted Moments will have all the ...

www.bloomberg.com [cached]

"Promoted Moments will have all the features of a Moment you see right now, and instead of curators creating the moment, it'll be a brand," said Matt Derella, Twitter's vice president of revenue for North America. "The real estate they get is going to be really prominently displayed."

Derella said Twitter eventually expects to have one Promoted Moment each day. Moments are premium real estate on Twitter's app, complete with video options, which generally translates into higher ad rates. Derella didn't disclose how Promoted Moments will be sold.
...
Advertisers will "get this incredible engagement with people coming to see what's happening in the world, and get this really rich canvas to tell that story," Derella said.

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