"Promoted Moments will have all the features of a Moment you see right now, and instead of curators creating the moment, it'll be a brand," said Matt Derella, Twitter's vice president of revenue for North America.
"The real estate they get is going to be really prominently displayed."
eventually expects to have one Promoted Moment each day.
Moments are premium real estate on Twitter's app, complete with video options, which generally translates into higher ad rates.
didn't disclose how Promoted Moments will be sold.
Advertisers will "get this incredible engagement with people coming to see what's happening in the world, and get this really rich canvas to tell that story," Derella