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This profile was last updated on 3/10/16  and contains information from public web pages and contributions from the ZoomInfo community.

Matthew Derella

Wrong Matthew Derella?

Vice President, US DSO Sales

Phone: (917) ***-****  
Local Address:  New York City , New York , United States
Twitter
1355 Market Street Suite 900
San Francisco , California 94103
United States

Company Description: Founded in 2006, Twitter is a real-time information service on which people around the world can post ideas, comments and news, plus photos and videos, in 140...   more
Background

Employment History

Board Memberships and Affiliations

Education

  • Bachelors degree
    Georgetown University
63 Total References
Web References
Twitter VP of Sales, Matt ...
www.fusionunlimited.co.uk [cached]
Twitter VP of Sales, Matt Derella, said the launch of Twitter Moments will "provide a canvas for brands to move people and shift their hearts and minds".
"The real estate [marketers] get is ...
www.brafton.com [cached]
"The real estate [marketers] get is going to be really prominently displayed," said Matt Derella, Twitter's vice president of revenue for North America.
Twitter VP of Sales Matt ...
www.jsha.com [cached]
Twitter VP of Sales Matt Derella told Ad Age that within this ad feature, brands are able to "curate a series of different tweets or Vines to actually tell their story.
"Promoted Moments will have all the ...
www.columbian.com [cached]
"Promoted Moments will have all the features of a Moment you see right now, and instead of curators creating the moment, it'll be a brand," said Matt Derella, Twitter's vice president of revenue for North America. "The real estate they get is going to be really prominently displayed."
Derella said Twitter eventually expects to have one Promoted Moment each day.
...
Advertisers will "get this incredible engagement with people coming to see what's happening in the world, and get this really rich canvas to tell that story," Derella said.
"Promoted Moments will have all the ...
www.bloomberg.com [cached]
"Promoted Moments will have all the features of a Moment you see right now, and instead of curators creating the moment, it'll be a brand," said Matt Derella, Twitter's vice president of revenue for North America. "The real estate they get is going to be really prominently displayed."
Derella said Twitter eventually expects to have one Promoted Moment each day. Moments are premium real estate on Twitter's app, complete with video options, which generally translates into higher ad rates. Derella didn't disclose how Promoted Moments will be sold.
...
Advertisers will "get this incredible engagement with people coming to see what's happening in the world, and get this really rich canvas to tell that story," Derella said.
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