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This profile was last updated on 1/21/16  and contains information from public web pages and contributions from the ZoomInfo community.

Matthew Derella

Wrong Matthew Derella?

Vice President U.S. DSO Sales

Phone: (347) ***-****  
Email: m***@***.com
Local Address:  New York , United States
Twitter
1355 Market Street Suite 900
San Francisco , California 94103
United States

Company Description: Founded in 2006, Twitter is a real-time information service on which people around the world can post ideas, comments and news, plus photos and videos, in 140...   more
Background

Employment History

Board Memberships and Affiliations

32 Total References
Web References
Board
careergear.org, 31 May 2012 [cached]
Matt Derella - Director Head of Agency Business Development, Google Matt joined Google in 2007 and leads a team responsible for cultivating Google's relationship with advertising agencies across the U.S. Prior to his current role, Matt led a team focused on growing Google's video advertising partnerships with agencies and clients. Before joining Google, Matt worked at The Weather Channel companies where he was Director of Integrated Marketing and later Vice President of Sales. As a direct result, he can happily point out the differences between Cumulonimbus and Nimbostratus cloud formations (in either case, have an umbrella handy). Prior to that, he worked at News Corp on the integrated marketing team that helped to create and activate a multi-platform launch of The Simpson's 10th Anniversary. Matt graduated from Georgetown University and lives in Manhattan with his wife, Melissa. In 2006, Matt founded and co-chairs CAREOKE for the KIDS, a media-industry karaoke event that has raised more than $750K+ for The Valerie Fund, an organization dedicated to helping children with cancer and rare blood disorders.
In October 2012, Twitter ...
adienc.com, 1 May 2008 [cached]
In October 2012, Twitter announced it had hired Google executive Matt Derella to become their new director of business agency development.
Matt Derella, ...
careergear.org, 1 Dec 2010 [cached]
Matt Derella, Google
"Promoted Moments will have all the ...
www.columbian.com, 23 Oct 2015 [cached]
"Promoted Moments will have all the features of a Moment you see right now, and instead of curators creating the moment, it'll be a brand," said Matt Derella, Twitter's vice president of revenue for North America. "The real estate they get is going to be really prominently displayed."
Derella said Twitter eventually expects to have one Promoted Moment each day.
...
Advertisers will "get this incredible engagement with people coming to see what's happening in the world, and get this really rich canvas to tell that story," Derella said.
"Promoted Moments will have all the ...
www.bloomberg.com, 23 Oct 2015 [cached]
"Promoted Moments will have all the features of a Moment you see right now, and instead of curators creating the moment, it'll be a brand," said Matt Derella, Twitter's vice president of revenue for North America. "The real estate they get is going to be really prominently displayed."
Derella said Twitter eventually expects to have one Promoted Moment each day. Moments are premium real estate on Twitter's app, complete with video options, which generally translates into higher ad rates. Derella didn't disclose how Promoted Moments will be sold.
...
Advertisers will "get this incredible engagement with people coming to see what's happening in the world, and get this really rich canvas to tell that story," Derella said.
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