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This profile was last updated on 3/28/14  and contains information from public web pages and contributions from the ZoomInfo community.

Mary Roznowski Henige

Wrong Mary Roznowski Henige?

Director of Social Media and Digi...

General Motors Corp.
300 Renaissance Center
Detroit, Michigan 48265
United States

Company Description: General Motors Corporation (GM) is engaged in the worldwide development, production and marketing of cars, trucks and parts. The Company develops, manufactures and...   more
Background

Employment History

Board Memberships and Affiliations

Education

  • master's degree , organizational communication and public relations
    Wayne State University
  • bachelor's degree , speech communication and public relations
    Wayne State University
162 Total References
Web References
VMR | Brass Tacks Internet Marketing
vmrcommunications.com, 27 Sept 2013 [cached]
But I can tell you after engaging in private discussions earlier this week with General Motors Director of Social Media Mary Henige [...] [Continue Reading...] Mary Henige GM Social Media Director
General Motors' Mary Henige To Share GM's Social Media Success Story
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On Friday, March 30th at 1pm EDT, well-known social media strategist and author Deirdre Breakenridge will join me for an exclusive thirty-minute live conversation with Mary Henige who currently serves as Director of Social Media and Digital Communications at General Motors.
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Henige has been with GM for over 25 years and currently leads GM social media [...]
Mary Henige (@maryhenige)
tweet-house.com, 4 Mar 2011 [cached]
Mary Henige (@maryhenige)
...
Mary Henige has held a variety of communications positions in her 24 years with General Motors. Currently she is director, social media and digital communications. In this position, she leads GM's strategic social media efforts including external blogs; senior leader web and Twitter chats; Facebook fan pages; and other social web activities. Her team works in cooperation with other areas to broaden the reach of GM's "stories" including video development, media outreach, media materials, the global media website and development and maintenance of the employee intranet site. She partnered with marketing to launch the www.gmreinvention web site, which was launched after GM filed for Chapter 11 on June 1. The trade publication Automotive News recognized it as one of the top 10 "Big Moments in New Media" for 2009. In April 2010, GM's Reinvention campaign was selected as a finalist for the 2010 Sabre Award in the Crisis Management category. Prior to that, she was director, strategic and executive communications since April 2008.
A native of Detroit, Mary was born on Dec. 1, 1964. She received a bachelor's degree in speech communication and public relations, and a master's degree in organizational communication and public relations, both from Wayne State University (WSU), in 1986 and 1993, respectively.
Mary began her General Motors career as an exhibit representative at GM's former World of Motion pavilion at Epcot Center, Walt Disney World, in Orlando, Fla., in 1986. Three years later, she became a staff coordinator in the news relations section at GM's headquarters in Detroit.
In December 1991, Mary joined the North American Operations Public Affairs Staff at GM's Technical Center in Warren, Mich., handling media relations for the Design and Research and Development Centers, and the Intelligent Vehicle Highway Systems Office. She also served as GM's public affairs liaison to the United States Council for Automotive Research (USCAR). She joined Pontiac Motor Division as manager of media relations for sales and marketing in October 1993. She assumed greater responsibility when Pontiac and GMC merged in 1996.
In May 1997 she was promoted to director of legal and safety communication for General Motors. In November 1999, her responsibilities changed to allow her to focus full time on safety communication opportunities at GM, especially in child passenger safety. In the fall of 2000, she helped create and launch a $10 million GM-wide "SenseAble Driving" program on safe driving practices to help educate consumers on driver distraction issues.
Mary became communications director for the Pontiac-GMC Division of General Motors in January 2001. In November 2004, she assumed additional responsibility for Buick. During this time, she oversaw the public relations launches for 11 vehicles including the '02 Pontiac Vibe; the '04 Grand Prix and GTO; the '05 Montana SV6, the G6 sports sedan and coupe; the '06 Solstice and Torrent; the '04 GMC Envoy XUV and Canyon; and the '05 Envoy Denali. She developed integrated marketing communications plans to promote several divisional marketing initiatives including the Pontiac G6 giveaway on The Oprah Winfrey Show in September 2004, and the inclusion of the Solstice on Donald Trump's "Apprentice" television show in May 2005.
In May 2005, she was appointed director of executive communications.
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Mary is an accredited member of the Public Relations Society of America (PRSA). She began her affiliation with PRSA in 1984 as a student. She was the 2003 president of the 550-member PRSA-Detroit Chapter, and focused on education during her term. The chapter won one of three national diversity awards for outstanding multicultural programming, as well as an East Central District Award for professional development during her tenure.
She helped the Detroit Chapter obtain the '08 PRSA International Conference bid by promoting GM's willingness to be the premier sponsor. In October 2007, she was asked to co-chair the Detroit conference. The international conference team raised nearly $250,000 in sponsorships, more than any prior conference. About 2,000 professionals and more than 1,000 students attended the successful conference. Additionally, the event pumped nearly $2 million into Detroit's economy, according to the Detroit Visitors and Convention Bureau.
Mary enjoys working with and mentoring students and new professionals. She has trained and recruited interns for many years. In 2005, she began overseeing General Motors internship program. She has been the professional advisor to WSU's PRSSA chapter since 1993. In 2005 she became chair of Wayne State University's Department of Communication PR Advisory Board. Mary has taught introductory public relations courses at Wayne State, and has been a guest lecturer at many U.S. universities. Beginning in 2004, she began speaking at national and regional public relations, student and social media conferences and webinars. In 2010, she's already given more than 10 external presentations on behalf of GM.
In November 2007 she received the PRSA-Detroit Chapter's Hefty Distinguished Service Award for her ongoing dedication to the Detroit Chapter. In May 1997, Mary received an alumni achievement award from Wayne State University's PRSSA Chapter. In 1991, she received a volunteer service award from the PRSA-Detroit Chapter. Also in 1991, she was selected as the year's most outstanding alumna from Sterling Heights High School in Sterling Heights, Mich.
Mary and her husband Chris have two children - Margaret age 11 and John age 9.
GM's Henige Elected President of PRSA-Detroit
biz.yahoo.com, 21 Feb 2003 [cached]
DETROIT, Feb. 21 /PRNewswire/ -- Mary Henige, APR, communications director for General Motors' Pontiac-GMC Division, was elected 2003 president of the Detroit chapter of the Public Relations Society of America (PRSA).
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Henige's focus this year will be on educating current PRSA professionals as well as recent graduates and students participating in local Public Relations Student Society of America chapters.
"Education is my passion," Henige said."I think there is a lot we can do to inspire and guide students and new professionals in the profession.There is a lot we can pass on to them.As practicing professionals, we also need to maintain our own education through various professional development opportunities."
Henige has been the communications director for GM's Pontiac-GMC Division since January 2001.Prior to her current position, she was director of safety communication for General Motors since November 1999.Henige has held various positions, ranging from staff coordinator of news relations to manager of media relations, in her 17-year career at GM.
Henige has been active in PRSA for 19 years, holding various leadership positions including president-elect, secretary and treasurer.Her involvement in PRSA began at Wayne State University as a student and she continues to play an active role in WSU's PRSSA chapter, acting as its professional advisor since 1993.Henige also has taught introductory public relations courses at Wayne State and received an alumni achievement award from WSU's PRSSA chapter in 1997.
March Bulletin 2011 | PRSA Detroit
www.prsadetroit.org, 1 Mar 2011 [cached]
Featuring Mary Henige, APR, former PRSA-Detroit president
A great benefit of PRSA membership is access to all the tools and information at the national Web site. The events calendar is packed with professional development opportunities, but not everyone knows that it includes free webinars. Learn the art of the open graph during a webinar on Thursday, March 17, and join PRSA-Detroit's own Mary Henige, APR, and others, on Thursday, April 28 for tips on how to boost your career through accreditation.
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Mary Henige, APR, director of Social Media & Digital Communications for General Motors and 2003 PRSA-Detroit president, is one of three speakers for a free webinar entitled "Accelerate Your Career in Public Relations.
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April 28 - Mary Henige, APR, director of Social Media & Digital Communications for General Motors and 2003 PRSA-Detroit president, is one of three speakers for a free PRSA webinar entitled "Accelerate Your Career in Public Relations. See related article in this issue.
[IMG]add FREE PRSA Webinar featuring our ...
www.prsadetroit.org, 15 Mar 2011 [cached]
[IMG]add FREE PRSA Webinar featuring our own Mary Henige, APR, director of Social Media & Digital Communications for General Motors to Outlook BEGIN:VCALENDAR VERSION:1.0 PRODID:-//DVCO//Spin2 Events//EN BEGIN:VEVENT UID:np2cr_prsadetroit_79@www.prsadetroit.org DTSTART:20110428T210000Z DTEND:20110428T220000Z SUMMARY:FREE PRSA Webinar featuring our own Mary Henige, APR, director of Social Media & Digital Communications for General Motors DESCRIPTION:April 28, 2011 3-4 p.m. END:VEVENT END:VCALENDAR
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