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This profile was last updated on 6/17/2017 and contains contributions from the  Zoominfo Community.

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Mary T. Henige

Director of Social Media and Digital Communications

General Motors Corp.

HQ Phone:  (313) 556-5000

Direct Phone: (313) ***-****direct phone

Email: m***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

General Motors Corp.

300 Renaissance Center

Detroit, Michigan,48265

United States

Company Description

General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world's largest and fastest-growing automotive markets. GM, its subsidiaries and joint venture entities sell vehicles unde...more

Background Information

Employment History

Founder and Chief Consultant

Magnetica Communications LLC


Introductory Public Relations Courses Teacher

WSUS


Affiliations

PRSSA

Own Professional Advisor


Wayne State University

Professional Advisor for the Chapter


Public Relations Society of America

Accredited Member


Museum of Public Relations History

Advisory Board Member


Education

bachelor's degree

speech communication and public relations

The Wayne State University


master's degree

organizational communication and public relations

The Wayne State University


Web References(130 Total References)


The PR News Twitter Directory – PR News

www.prnewsonline.com [cached]

Mary Henige
Director, Social Media & Digital Communications General Motors Company


Mary Henige - Her Highway

www.herhighway.com [cached]

Mary Henige GM Director, Social Media & Digital Communications >
Mary Henige has held many communications positions in her 25 years with General Motors. In her current role as director, social media and digital communications, she leads GM's social media strategy, employee policy and training; blogs; community engagement on GM's corporate brand channels; and crisis monitoring and response. Her team works in cooperation with other areas to broaden the reach of GM's "stories" including video development and media outreach. Additionally, Mary oversees GM's creative interactive and user experience team who develop and support the company's global intranet and external web sites and channels such as the media site, corporate blogs and retiree web site. In November 2011, she was inducted into the PR News Hall of Fame, which recognizes "Pioneers in public relations who have left a lasting mark and have been outspoken leaders in one or more areas." HerHighway's Editor in Chief Christina Selter interviewed Mary at the Detroit Auto Show regarding how the automotive and social meida industry is perfect for women.


July Bulletin 2011 - PRSA Detroit

www.prsadetroit.org [cached]

Check out the resume advice given by PRSA-Detroit's own Mary Henige, APR, in The Wall Street Journal.
The job market is in a transition stage when it comes to applications and how they are submitted, says Mary Henige, General Motors' director of social media and digital communications. Therefore, a lot of how you present yourself should depend on the hiring manager's preference, she says. If you're not sure what that is, it's best to cover all of your bases. "I recommend that a candidate include both a link to his or her résumé and an attachment but to never assume it's one way or another unless it's clear," says Ms. Henige.


May Bulletin 2011 - PRSA Detroit

www.prsadetroit.org [cached]

Mary Henige, APR
director, Social Media & Digital Communications, General Motors Mary Henige, APR, has held a variety of communications positions in her 24 years with GM. In her current position, she leads the automaker's strategic social media efforts including external blogs; senior leader web and Twitter chats; Facebook fan pages; and other social web activities.


How I Drive | Beth Paretta, founder of Grace Autosport | Be Car Chic

becarchic.com [cached]

Industry Pulse: GM's Mary Henige on Google+ brand pages, social media
Industry Pulse: GM's Mary Henige on Google+ brand pages, social media


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