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This profile was last updated on 11/10/15  and contains information from public web pages and contributions from the ZoomInfo community.

Communications Director , Global ...

General Motors Company
Phone: (313) ***-****  
Email: m***@***.com
General Motors Corp.
300 Renaissance Center
Detroit , Michigan 48265
United States

Company Description: General Motors Corporation (GM) is engaged in the worldwide development, production and marketing of cars, trucks and parts. The Company develops, manufactures and...   more

Employment History

Board Memberships and Affiliations


  • master's degree , organizational communication and public relations
    Wayne State University
  • bachelor's degree , speech communication and public relations
    Wayne State University
  • master's degree , organizational communication and public relations
    The Wayne State University
  • bachelor's degree , speech communication and public relations
    The Wayne State University
171 Total References
Web References
PR News Announces Winners of 2011 PR People Awards | PR NewsPR News, 27 Dec 2013 [cached]
Following Ettus' keynote presentation, six distinguished, influential PR leaders were inducted into the PR Hall of Fame: John Deveney, president of Deveney Communication; Richard Edelman, president and CEO of Edelman; Roger Frizzell, chief communications officer at PG&E; Mary Henige, director of social media and digital communications at General Motors; Dave Senay, president and CEO at Fleishman-Hillard; and Melissa Waggener Zorkin, CEO and president of Waggener Edstrom Worldwide.
Mary Henige APR - General Motors Director, Social Media & Digital Communications, General Motors
To say that Mary Henige has seen it all at General Motors would not be an overstatement. It's been 25 years since Henige began her career as an exhibit representative at GM's former World of Motion pavilion at Epcot Center, Walt Disney World, in Orlando, Fla. Since that time, she has held a variety of communications positions with the iconic American car manufacturer.
While today's work just may be her most important-putting the revitalized GM in the hearts and minds of the online public-it's the communicators coming up through the ranks that give her a thrill, as she has led GM's communications internship program for nearly a decade.
social media | VMR [cached]
Mary Henige GM Social Media Director
General Motors' Mary Henige To Share GM's Social Media Success Story
Mary Henige GM Social Media Director
Mary Henige, General Motors Director of Social Media & Digital Communications
On Friday, March 30th at 1pm EDT, well-known social media strategist and author Deirdre Breakenridge will join me for an exclusive thirty-minute live conversation with Mary Henige who currently serves as Director of Social Media and Digital Communications at General Motors.
Henige has been with GM for over 25 years and currently leads GM social media strategy; employee policy and training; Blogs; Community engagement on GM's corporate brand channels; and crisis monitoring and response.
Her team works in cooperation with other areas to broaden the reach of GM's "stories" including video development and media outreach.
GM has received both mainstream media and blogger attention at this year's South by Southwest Conference. We'll talk with Henige about that success and the resources and tools GM makes use of to develop and execute its social media strategies.
Guest Blog: Mary Henige "PRSSA: ... [cached]
Guest Blog: Mary Henige "PRSSA: An Investment in Your Career"
Mary Henige is director of social and digital communications at General Motors; Wayne State University alum and the Professional Adviser for Wayne State PRSSA.
GM Director of Social Media and Digital Communications and Wayne State PRSSA Professional Advisor, Mary Henige, invited PRSSA students. The time with GM was focused on the importance of social media and digital communication. Henige took the group on a digital tour of GM's online employee website. As communicators, she noted that we need to be reminded that as technology continues to evolve, it is imperative to make everything social and continue to update content daily.
Henige concluded the tour with a few takeaways for developing professional resumes and further advised us as aspiring PR professionals.
Mary Henige, who is also the Wayne State PRSSA chapter professional advisor, welcomed the students with engaging ideas and encouraged questions. I was fascinated with the workplace and how GM operated day-to-day. Mary was accommodating and resourceful in answering student's questions about GM.
Mary Henige, director of social media and digital communications for General Motors spoke with the Wayne State University's PRSSA chapter about using social media in navigating GM through its financial crisis. Henige offered a wealth of knowledge on how GM strategized and executed a social media plan that would "build relationships and changes perceptions" about their brand. She shared with students how several GM executives participated in active two-way communication with consumers.
As Mary stated, "There is no best way," no textbooks or case studies. However, students across the country are actively participating in social media everyday.
Follow Mary on twitter @maryhenige
Mary Henige, APR, has been with General Motors for over 20 years. She is currently the director of social media and digital communications, where she is in charge of all of GM's social media, including external blogs and Twitter chats. Henige's most recent work includes helping to launch, which was strategic in communicating with the public during GM's bankruptcy. Among other things, Henige is a leader in strategic communications, issues management, marketing communications, legal communications, and media relations.
Henige is currently the professional advisor for the Wayne State University chapter of the Public Relations Student Society of America. She received a bachelor's degree in speech communication and public relations, and a master's degree in organizational communication and public relations, from Wayne State University.
Meet Our Professional Advisor: Mary Henige, Director of Social Media, Diversity & Broadcast Communications at General Motors Posted on September 28, 2009 by waynestateprssa
Our professional advisor, Mary Henige participated in a video interview with author and blogger David Meerman Scott.
VA Blog | VA Takes on the PR + Social Media Summit [cached]
The Social Media Policy Panel, comprised of Erik Ugland, Diederich College of Communications, Mary Henige, General Motors Company, John Kalter, Godfrey & Kahn, William Caraher, College of Business Administration, and Eric Rumbaugh, Michael Best & Friedrich LLP, focused on how companies handle employee social media interactions.
Mary Henige, director of social media and digital marketing for GM, showed how GM is engaging with consumers and fans/followers by creating a personal side to the company. Instead of showing buildings and copy about the company, GM has created a video blog on its
March Bulletin 2011 - PRSA Detroit, 1 Mar 2011 [cached]
Featuring Mary Henige, APR, former PRSA-Detroit president
A great benefit of PRSA membership is access to all the tools and information at the national Web site. The events calendar is packed with professional development opportunities, but not everyone knows that it includes free webinars. Learn the art of the open graph during a webinar on Thursday, March 17, and join PRSA-Detroit's own Mary Henige, APR, and others, on Thursday, April 28 for tips on how to boost your career through accreditation.
Mary Henige, APR, director of Social Media & Digital Communications for General Motors and 2003 PRSA-Detroit president, is one of three speakers for a free webinar entitled "Accelerate Your Career in Public Relations.
April 28 - Mary Henige, APR, director of Social Media & Digital Communications for General Motors and 2003 PRSA-Detroit president, is one of three speakers for a free PRSA webinar entitled "Accelerate Your Career in Public Relations. See related article in this issue.
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