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This profile was last updated on 3/24/15  and contains information from public web pages and contributions from the ZoomInfo community.

Mary Roznowski Henige

Wrong Mary Roznowski Henige?

Communications Director , Global ...

General Motors Company
General Motors Corp.
300 Renaissance Center
Detroit , Michigan 48265
United States

Company Description: General Motors Corporation (GM) is engaged in the worldwide development, production and marketing of cars, trucks and parts. The Company develops, manufactures and...   more

Employment History

Board Memberships and Affiliations


  • master's degree , organizational communication and public relations
    Wayne State University
  • bachelor's degree , speech communication and public relations
    Wayne State University
172 Total References
Web References
PR News Announces Winners of 2011 PR People Awards | PR NewsPR News, 27 Dec 2013 [cached]
Following Ettus' keynote presentation, six distinguished, influential PR leaders were inducted into the PR Hall of Fame: John Deveney, president of Deveney Communication; Richard Edelman, president and CEO of Edelman; Roger Frizzell, chief communications officer at PG&E; Mary Henige, director of social media and digital communications at General Motors; Dave Senay, president and CEO at Fleishman-Hillard; and Melissa Waggener Zorkin, CEO and president of Waggener Edstrom Worldwide.
Mary Henige APR - General Motors Director, Social Media & Digital Communications, General Motors
To say that Mary Henige has seen it all at General Motors would not be an overstatement. It's been 25 years since Henige began her career as an exhibit representative at GM's former World of Motion pavilion at Epcot Center, Walt Disney World, in Orlando, Fla. Since that time, she has held a variety of communications positions with the iconic American car manufacturer.
While today's work just may be her most important-putting the revitalized GM in the hearts and minds of the online public-it's the communicators coming up through the ranks that give her a thrill, as she has led GM's communications internship program for nearly a decade.
Mary Henige, ..., 2 June 2013 [cached]
Mary Henige, APR
Mary Henige, APR has held many communications positions in her nearly 27 years with General Motors. In her current role as director, social media and digital communications, she leads GM's social media strategy, employee policy and training; blogs; community engagement on GM's corporate brand channels; and crisis monitoring and response. Her team works in cooperation with other areas to broaden the reach of GM's "stories" including video production and media outreach.
Additionally, Henige oversees GM's creative interactive and user experience team who develop and support the company's global intranet and external websites and channels such as the media site, corporate blogs and retiree website.
She received a bachelor's degree in speech communication and public relations, and a master's degree in organizational communication and public relations, both from Wayne State University (WSU), in 1986 and 1993, respectively.
Henige is an accredited member of PRSA. She began her affiliation with PRSA in 1984 as a student. She was the 2003 president of the 550-member PRSA-Detroit Chapter, and focused on education during her term. The Chapter won one of three national diversity awards for outstanding multicultural programming, as well as an East Central District Award for professional development, during her tenure.
She helped the Detroit Chapter obtain the '08 PRSA International Conference bid by promoting GM's willingness to be the premier sponsor. In October 2007, she was asked to co-chair the Detroit conference. The international conference team raised nearly $250,000 in sponsorships, more than any prior conference. About 2,000 professionals and more than 1,000 students attended the successful conference. Additionally, the event pumped nearly $2 million into Detroit's economy, according to the Detroit Visitors and Convention Bureau.
Henige enjoys working with and mentoring students and new professionals. She has recruited and trained interns for many years. In 2005, she began overseeing General Motors' internship program. She has been the professional advisor to WSU's PRSSA Chapter since 1993. In 2005 she became chair of Wayne State University's Department of Communication PR Advisory Board. Henige has taught introductory public relations courses at Wayne State, and has been a guest lecturer at many universities.
GM's Henige Elected President of PRSA-Detroit, 21 Feb 2003 [cached]
DETROIT, Feb. 21 /PRNewswire/ -- Mary Henige, APR, communications director for General Motors' Pontiac-GMC Division, was elected 2003 president of the Detroit chapter of the Public Relations Society of America (PRSA).
Henige's focus this year will be on educating current PRSA professionals as well as recent graduates and students participating in local Public Relations Student Society of America chapters.
"Education is my passion," Henige said."I think there is a lot we can do to inspire and guide students and new professionals in the profession.There is a lot we can pass on to them.As practicing professionals, we also need to maintain our own education through various professional development opportunities."
Henige has been the communications director for GM's Pontiac-GMC Division since January 2001.Prior to her current position, she was director of safety communication for General Motors since November 1999.Henige has held various positions, ranging from staff coordinator of news relations to manager of media relations, in her 17-year career at GM.
Henige has been active in PRSA for 19 years, holding various leadership positions including president-elect, secretary and treasurer.Her involvement in PRSA began at Wayne State University as a student and she continues to play an active role in WSU's PRSSA chapter, acting as its professional advisor since 1993.Henige also has taught introductory public relations courses at Wayne State and received an alumni achievement award from WSU's PRSSA chapter in 1997.
March Bulletin 2011 | PRSA Detroit, 1 Mar 2011 [cached]
Featuring Mary Henige, APR, former PRSA-Detroit president
A great benefit of PRSA membership is access to all the tools and information at the national Web site. The events calendar is packed with professional development opportunities, but not everyone knows that it includes free webinars. Learn the art of the open graph during a webinar on Thursday, March 17, and join PRSA-Detroit's own Mary Henige, APR, and others, on Thursday, April 28 for tips on how to boost your career through accreditation.
Mary Henige, APR, director of Social Media & Digital Communications for General Motors and 2003 PRSA-Detroit president, is one of three speakers for a free webinar entitled "Accelerate Your Career in Public Relations.
April 28 - Mary Henige, APR, director of Social Media & Digital Communications for General Motors and 2003 PRSA-Detroit president, is one of three speakers for a free PRSA webinar entitled "Accelerate Your Career in Public Relations. See related article in this issue.
[IMG]add FREE PRSA Webinar featuring our ..., 15 Mar 2011 [cached]
[IMG]add FREE PRSA Webinar featuring our own Mary Henige, APR, director of Social Media & Digital Communications for General Motors to iCalendar BEGIN:VCALENDAR VERSION:2.0 PRODID:-//DVCO//Spin2 Events//EN BEGIN:VEVENT DTSTART:20110428T210000Z DTEND:20110428T220000Z SUMMARY:FREE PRSA Webinar featuring our own Mary Henige, APR, director of Social Media & Digital Communications for General Motors DESCRIPTION:April 28, 2011 3-4 p.m. END:VEVENT END:VCALENDAR
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