Guest Blog: Mary Henige
"PRSSA: An Investment in Your Career"
Mary Henige is director of social and digital communications at General Motors; Wayne State University alum and the Professional Adviser for Wayne State PRSSA.
GM Director of Social Media and Digital Communications and Wayne State PRSSA Professional Advisor, Mary Henige, invited PRSSA students.
The time with GM
was focused on the importance of social media and digital communication.
took the group on a digital tour of GM
's online employee website.
As communicators, she
noted that we need to be reminded that as technology continues to evolve, it is imperative to make everything social and continue to update content daily.
concluded the tour with a few takeaways for developing professional resumes and further advised us as aspiring PR professionals.
Mary Henige, who is also the Wayne State PRSSA chapter professional advisor, welcomed the students with engaging ideas and encouraged questions.
I was fascinated with the workplace and how GM
was accommodating and resourceful in answering student's questions about GM
Mary Henige, director of social media and digital communications for General Motors spoke with the Wayne State University's PRSSA chapter about using social media in navigating GM through its financial crisis.
offered a wealth of knowledge on how GM
strategized and executed a social media plan that would "build relationships and changes perceptions" about their brand.
shared with students how several GM
executives participated in active two-way communication with consumers.
stated, "There is no best way," no textbooks or case studies.
However, students across the country are actively participating in social media everyday.
on twitter @maryhenige
, has been with General Motors
for over 20 years.
She is currently the director of social media and digital communications, where she is in charge of all of GM's social media, including external blogs and Twitter chats.
most recent work includes helping to launch http://www.gmreinvention.com, which was strategic in communicating with the public during GM
Among other things, Henige
is a leader in strategic communications, issues management, marketing communications, legal communications, and media relations.
Henige is currently the professional advisor for the Wayne State University chapter of the Public Relations Student Society of America.
She received a bachelor's degree in speech communication and public relations, and a master's degree in organizational communication and public relations, from Wayne State University.
Meet Our Professional Advisor: Mary Henige, Director of Social Media, Diversity & Broadcast Communications at General Motors
September 28, 2009
Our professional advisor, Mary Henige participated in a video interview with author and blogger David Meerman Scott.