It appears that premier publicist Mary Arsenault is living proof of the Perkins maxim.
20th year in business, the founder/president of BopStar-PR
(formerly Be-Bop Communications) is refocusing her
company's energies on family entertainment, from whence Be-Bop/BopStar sprang in 1986.
Not that Arsenault
ever left the field; rather, in taking on numerous high-profile projects in other areas, family entertainment became a secondary priority.
Since taking on PR representation for the U.S. publicity arm of Toronto-based CASABLANCA KIDS
(Sharon, Lois & Bram, Fred Penner, Jack Grunsky) in 2003, Arsenault
has returned full force to family entertainment.
"Family entertainment has always been one of my favorite areas for publicity services," says Arsenault
"It's gratifying to be working on projects aimed at helping children get the most out of their innate abilities."
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For BopStar-PR (launched in Toronto in 1988 as Be-Bop Communications Inc.), teamwork is the essence, the sine qua non, of a successful publicity campaign."From the beginning I've envisioned BopStar as a key component in a coordinated effort aimed at helping develop awareness of and interest in an artist's work," says BopStar-PR founder and president Mary Lenore Arsenault.
"The point is to elevate the art above the pack, so that on its own merits the work, and the work the artist put in it, becomes a compelling story.
For that to happen, the label, the artist, the management and the publicity firm need to understand that no one succeeds without the other's input, and that as a team we can make good things happen."The past few years have been one of great change for Arsenault and BopStar-PR
, as the company's downtown office has been relocated to Manhattan's Upper West Side, and its focus has been sharpened to strengthen its roots in children's entertainment and alternative country, areas in which Be-Bop Communications
thrived initially after being launched in Toronto, Canada, in 1986.
For 18 years Be-Bop has non-exclusively represented Classical Kids
, an award winning family entertainment series from The Children's Group
, including the Emmy winning movie from the series, Beethoven Lives Upstairs.
also represented some of the top childrens' entertainers in Canada, including Barney, Fred Penner and Jack Grunsky.
In a long-term pact with Walt Disney Records, Arsenault served as special projects publicist representing the motion picture soundtracks for The Lion King, Pocahontas, Aladdin and Nightmare Before Christmas, as well as The Music Behind the Magic four-CD box set of songs from Disney movies, the Annette Funicello double-CD retrospective, and MMC (the new Mickey Mouse Club).
company in Toronto in 1986 as Be-Bop Communications
advanced an aesthetic akin to that of great team coaches.
In the same way most successful coaches speak not of winning but instead of positioning their teams to win at the end of the game, BopStar-PR
positions its entertainment clients to realize dreams of success in a difficult industry.
In the same way that coaches drill their players in basic fundamentals that produce triumphant results, BopStar-PR
works aggressively to generate buzz on its clients, laying all the necessary groundwork so that the clients' only concern need be in focusing on what they do best, and doing it to the best of their abilities, all the while knowing their endeavors will not go unnoticed or unappreciated.
For good reason was Be-Bop
honored as "Best Independent Publicity Firm" at the Canadian Music Industry Awards in 2001."I am often told I do not act like a typical publicist," says Arsenault
energy and public relations savvy, Arsenault
then opened a New York City office dedicated to working primarily with artists--but not just any type of artists.
"I've been fortunate to develop a relationship with key clients who I have been working with for years.
My first priority with the move to the United States was to continue these long-term client relationships and develop even more here," says Arsenault, citing as examples her lengthy tenure with TheChildren's Group and Frank Marino and Mahogany Rush, the latter being a 20-year relationship.Be-Bop's first national client, signed in June 1989, was the Canadian alternative music awards show, the CASBY's.
The following year the JUNO Awards called on Arsenault's
services to publicize its star-studded, prestigious ceremony.
One of the company's first assignments was with the Canadian Consulate General to promote a reception for noted children's entertainer Fred Penner, at which Arsenault secured what proved to be one of the last public appearances by the legendary American pop songwriter Sammy Cahn.
The company then represented the fledgling People's Comedy Festival, now a major event for standup comics worldwide, and Arsenault
found herself responsible for steering interviews for George Burns, Sandra Bernhard, George Carlin and a virtually
Arsenault herself was singled out for praise on "The Best-Pressed List of 1998" by Inside Connection publicity columnist/media critic Anne Leighton, who cited Be-Bop's founder for the "Most Successful Independent Campaign" on behalf of the Canadian vocal group V.I.P.