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This profile was last updated on 7/30/15  and contains information from public web pages and contributions from the ZoomInfo community.

Ms. Mary Beth West

Wrong Mary Beth West?

Executive Vice President and Chie...

Phone: (847) ***-****  
Email: o***@***.com
Kraft Foods Inc.
Three Lakes Drive
Northfield , Illinois 60093
United States

Company Description: Kraft Foods Inc. (Kraft Foods) manufactures and markets packaged food products, including snacks, beverages, cheese, convenient meals and various packaged grocery...   more
Background

Employment History

Board Memberships and Affiliations

Education

  • Master of Business Administration
    Columbia University
  • Bachelor of Science , Management
    Nazareth College of Rochester
  • BS , Management
    Nazareth College of Rochester
  • MBA , Marketing
    Columbia University
150 Total References
Web References
ID Media SVP, Director of Marketing Diana Bald Named an Advertising Women of New York Board Director | ID Media
www.idmediaww.com, 30 July 2015 [cached]
Mary Beth West, EVP, Chief Category and Marketing Officer, Kraft Foods, to Address Group
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Mary Beth West, Kraft Foods EVP, Chief Category and Marketing Officer, is this year's keynote speaker.
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Back Row (L to R): Mary Beth West, EVP/Chief Category & Marketing Officer, Kraft Foods,Inc. (keynote/guest speaker); Cyndi April, SVP/Group Account Director, TargetCast tcm, AWNY Treasurer; Sheri Reagan, VP, Business Affairs, Global Marketing Partnerships, American Express, AWNY Director; Sheila Buckley, Global Chief Revenue Officer, Vibrant Media, AWNY Corresponding Secretary; Sarah Kim Baehr, SVP Digital Director, Carat, AWNY Director; Joan Sheridan LaBarge, VP/Group Publisher, Working Mother Media, AWNY Director; Amy Wilkins, SVP, Publisher, Martha Stewart Weddings, AWNY Vice President; Jill Montaigne, President, Original Spark, Inc., AWNY Director; Diana Bald, SVP, Director of Marketing, ID Media, AWNY Recording Secretary; Christa Babcock, Senior Global Marketing Manager, Zinio, LLC, AWNY Director; Carolyn Everson, VP, Global Marketing Solutions, Facebook (guest speaker)
Kraft Foods Inc company profile, selected financial data, management, key decision makers, annual report | Research Bank
www.researchbank.co.uk, 24 Dec 2014 [cached]
Mary Beth West, Executive Vice President and Chief Marketing Officer
Photo of Mary Beth ...
www.mondelezinternational.com, 31 Dec 2013 [cached]
Photo of Mary Beth West
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Mary Beth West Executive Vice President and Chief Category and Marketing Officer
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Mary Beth West is Executive Vice President and Chief Category and Marketing Officer, Mondelez International, Inc. She is responsible for Consumer Insights & Strategy, Integrated Marketing Communications, Consumer Services, Sustainability, and Corporate and Government Affairs. She also leads the company's biscuit, gum and candy, and chocolate Global Category Teams. She held the same position at Kraft Foods Inc., the predecessor to Mondelez International, prior to the spin-off of the company's North American grocery operations in October of 2012.
Prior to this, Mary Beth was Group Vice President, Kraft Foods and President, North America Beverages sector, where she managed a $3 billion portfolio of iconic brands such as Maxwell House coffee, Tassimo, Crystal Light, Capri Sun and Kool-Aid. She was named to this position in April, 2006.
Mary Beth began her career in 1986 when she joined General Foods as Associate Product Manager on Maxwell House. She held a number of marketing positions of increasing responsibility in both the Maxwell House and Desserts Divisions. In 1998, she was promoted to Vice President, New Business Development to work on new products. The following year, she became Vice President of Marketing for the Enhancers Division, leading efforts on Miracle Whip salad dressing and Kraft Mayo and salad dressings. In 2001, Mary Beth was tapped to run Kraft's Meals Division, a post she held for three years. In late 2004, she was appointed Group Vice President, Kraft Foods and President, North American Grocery sector, where she managed brands including Jell-O, Cool Whip, Grey Poupon and A.1.
She serves on Board of Directors for J.C. Penney Co., Inc. and is a member of the Executive Leadership Council. Mary Beth has been recognized for her achievements by the Minority MBA's Next Generation of Business Leaders. She received a Bachelor of Science in Management from Nazareth College in Rochester, N.Y. and an MBA from Columbia University.
Mary Beth ...
ir.jcpenney.com, 30 Dec 2014 [cached]
Mary Beth West Executive Vice President and Chief Category and Marketing Officer, Kraft Foods Inc.
JC Penney appoints Mary ...
www.textilemail.com [cached]
JC Penney appoints Mary Beth West as executive VP
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JC Penney appoints Mary Beth West as executive VP
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JC Penney Company, one of America's largest apparel and home furnishing retailers, has appointed Mary Beth West, a highly accomplished consumer marketing executive, as executive vice president and chief customer and marketing officer, effective June 1, 2015. She will be stepping down from her position on its Board of Directors to assume the new role. West has been a member of the JC Penney Board of Directors since 2005 and has served in numerous leadership positions at General Foods and Kraft, most notably as executive vice president and chief category and marketing officer of Kraft Foods. In joining JC Penney, West brings nearly 30 years of consumer and retail marketing experience to the company with expertise in brand management, integrated marketing communications and consumer insights and strategy. Most recently, West held the top marketing role with Mondelez International Inc., where she served as the executive vice president and chief category and marketing officer, according to a company press release.
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Marvin Ellison, president and CEO-designee of JC Penney said, "Mary Beth is a significant addition to our leadership team.
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Following her appointment to chief customer and marketing officer, West will join the company's executive board and report directly to the company's chief executive officer.
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