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This profile was last updated on 7/10/14  and contains information from public web pages and contributions from the ZoomInfo community.

Ms. Mary Beth West

Wrong Mary Beth West?
 
Background

Employment History

Board Memberships and Affiliations

Education

  • Master of Business Administration
    Columbia University
  • Bachelor of Science , Management
    Nazareth College of Rochester
  • BS , Management
    Nazareth College of Rochester
  • MBA , Marketing
    Columbia University
159 Total References
Web References
ID Media SVP, Director of Marketing Diana Bald Named an Advertising Women of New York Board Director | ID Media
www.idmediaww.com, 10 July 2014 [cached]
Mary Beth West, EVP, Chief Category and Marketing Officer, Kraft Foods, to Address Group
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Mary Beth West, Kraft Foods EVP, Chief Category and Marketing Officer, is this year's keynote speaker.
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Back Row (L to R): Mary Beth West, EVP/Chief Category & Marketing Officer, Kraft Foods,Inc. (keynote/guest speaker); Cyndi April, SVP/Group Account Director, TargetCast tcm, AWNY Treasurer; Sheri Reagan, VP, Business Affairs, Global Marketing Partnerships, American Express, AWNY Director; Sheila Buckley, Global Chief Revenue Officer, Vibrant Media, AWNY Corresponding Secretary; Sarah Kim Baehr, SVP Digital Director, Carat, AWNY Director; Joan Sheridan LaBarge, VP/Group Publisher, Working Mother Media, AWNY Director; Amy Wilkins, SVP, Publisher, Martha Stewart Weddings, AWNY Vice President; Jill Montaigne, President, Original Spark, Inc., AWNY Director; Diana Bald, SVP, Director of Marketing, ID Media, AWNY Recording Secretary; Christa Babcock, Senior Global Marketing Manager, Zinio, LLC, AWNY Director; Carolyn Everson, VP, Global Marketing Solutions, Facebook (guest speaker)
Mary Beth West EVP & ...
my.adcouncil.org, 24 May 2014 [cached]
Mary Beth West EVP & CMO Kraft Foods Inc.
Photo of Mary Beth ...
www.mondelezinternational.com, 31 Dec 2013 [cached]
Photo of Mary Beth West
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Mary Beth West Executive Vice President and Chief Category and Marketing Officer
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Mary Beth West is Executive Vice President and Chief Category and Marketing Officer, Mondelez International, Inc. She is responsible for Consumer Insights & Strategy, Integrated Marketing Communications, Consumer Services, Sustainability, and Corporate and Government Affairs. She also leads the company's biscuit, gum and candy, and chocolate Global Category Teams. She held the same position at Kraft Foods Inc., the predecessor to Mondelez International, prior to the spin-off of the company's North American grocery operations in October of 2012.
Prior to this, Mary Beth was Group Vice President, Kraft Foods and President, North America Beverages sector, where she managed a $3 billion portfolio of iconic brands such as Maxwell House coffee, Tassimo, Crystal Light, Capri Sun and Kool-Aid. She was named to this position in April, 2006.
Mary Beth began her career in 1986 when she joined General Foods as Associate Product Manager on Maxwell House. She held a number of marketing positions of increasing responsibility in both the Maxwell House and Desserts Divisions. In 1998, she was promoted to Vice President, New Business Development to work on new products. The following year, she became Vice President of Marketing for the Enhancers Division, leading efforts on Miracle Whip salad dressing and Kraft Mayo and salad dressings. In 2001, Mary Beth was tapped to run Kraft's Meals Division, a post she held for three years. In late 2004, she was appointed Group Vice President, Kraft Foods and President, North American Grocery sector, where she managed brands including Jell-O, Cool Whip, Grey Poupon and A.1.
She serves on Board of Directors for J.C. Penney Co., Inc. and is a member of the Executive Leadership Council. Mary Beth has been recognized for her achievements by the Minority MBA's Next Generation of Business Leaders. She received a Bachelor of Science in Management from Nazareth College in Rochester, N.Y. and an MBA from Columbia University.
POWER PROFILES | Black MBA Women
www.blackmbawomen.com, 24 Feb 2014 [cached]
Mary Beth West - EVP & CMO, Kraft Foods, Inc.
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Mary Beth West - EVP & CMO, Kraft Foods, Inc.
Kraft Foods Inc company profile, selected financial data, management, key decision makers, annual report | Research Bank
researchbank.co.uk, 4 Feb 2014 [cached]
Mary Beth West, Executive Vice President and Chief Marketing Officer
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