says impressions on all sides of the glass have improved.
Reguindin, owner of Thinking Cap Communications, has begun putting together the ninth edition of the Inland INBA's Community Resource Directory, which was launched in 1995 by an INBA member who wanted to find a plumber who would not be put off by photos of him with his partner.
That first effort had about 30 entries, none by plumbers.
The 2003 version has 75.
Still, no plumbers.
Listings include gay businesses as well as those considered "gay friendly," which Reguindin
defines as "Anyone who is accepting and wants to break down stereotypes about gay people."
says many mainstream businesses prefer to advertise in the directory rather than the city's two gay newspapers because the content of those publications makes some uncomfortable.
Both listings and advertising are split almost evenly between gay and gay-friendly businesses.
itself is more heavily gay.
Reaction to the directory has always been positive, Reguindin
"If you want to reach the gay market, we're the way to do it."
Although ads are relatively inexpensive -- less than $1 per day for one-half page of full color -- there has been some slippage, Reguindin
"They will be very loyal to those reaching out to them," Reguindin
says the directory helps affirm for the gay community its increasing presence and status.
The early directories were low-key and intended only for the gay community.
started to expand the directory audience after the Spokane City Council
in 1999 adopted an ordinance protecting gay rights.
says gays or lesbians considering a move to the Spokane area always ask the same three questions: Is there a gay community?
Is there a supportive environment for gays?
Is there a directory?