The solution Martin Watson of SeeChange Health described bundling motivational rewards into health benefit design.
The focus is to build systems based on behavioral economics, learning what triggers people to make good health decisions.
Watson has learned that it's not hard to attract people for a first engagement in a good health decision; it's much trickier to get people to make good health decisions, incentivized, over time.
CEO MARTIN WATSON AMONG MOST INTRIGUING ENTREPRENEURS AT 2013 BUILDERS + INNOVATORS SUMMITGoldman Sachs recognized SeeChange Health's Founder and CEO Martin Watson as one of the Most Intriguing Entrepreneurs of 2013 at its Builders + Innovators Summit in Marana, Arizona.
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