The Green Sports Alliance leverages the cultural and market influence of sports to promote healthy, sustainable communities where we live and play. The nonprofit does so by inspiring sports leagues, teams, venues, their partners, and millions of fans to e
Martin Tull, Director of Partnerships and Development
Martin is a seasoned senior executive with a background in sustainability, management, partnership strategy and program development.He has worked extensively in both the non-profit and for-profit sectors, including serving as the Founding Executive Director of the Green Sports Alliance and also recently coordinating the My Plate My Planet campaign in his role as Vice President of Sustainability for Force Multiply, a social impact strategy and marketing company.Martin is recognized as a thought leader in the sustainability community and he is actively involved in corporate sustainability strategies, food systems, climate change initiatives and collective impact campaigns.
Martin brings to the ACLM a deep passion for leveraging lifestyle as a pathway to improving personal health and reducing environmental impact.
Green Sports AllianceMartin Tull is the Executive Director of the Green Sports Alliance.He oversees all environmental impact reduction strategies, strategic alliances and membership programs.Martin led the formation and growth of the Alliance from the founding six pro sports teams to nearly one hundred fifty teams and venues today.
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Leaders in the green sports movement have also commended AEG's most recent sustainability report, "AEG continues to serve as a great example within the sports industry by aggressively seeking to reduce its environmental impact and broadly sharing its experiences through sustainability reporting," says Martin Tull, Executive Director of Green Sports Alliance.
In the business of professional and collegiate sports, with top priority on championships, player injuries, and filling stadium seats, attending a meeting with Martin Tull, Executive Director of the Green Sports Alliance (Alliance), seems like a walk in the ballpark.
"When we speak to potential members, we often say, 'Would you like to know how other teams are saving millions of dollars through conservation programs?'" states Tull.
"We have focused this year's Summit to be about 'creating lasting legacies in communities'," notes Tull.
BioCycle had the opportunity to speak with Tull, Hoover and Davies, to learn about some of the necessary components for establishing recycling and composting programs at sports venues, and how the Alliance and NRDC help to facilitate these programs.
"We always start with the business case for sustainability - if you can make the business case, then you don't have to rest on the environmental impacts or altruistic reasons for implementing greening programs," explains Tull, mentioning that the recent influx of members has certainly added an edge to the argument for joining the Alliance.
"For the last three years, we have been talking with members to understand what compostable or recyclable products they are using, why they chose them, and how those products have worked in their particular environment with their particular composting or recycling solution," explains Tull.
"From these conversations, we have gotten a clear sense of certain products that work well in a number of venues.
In addition to supporting venues with procurement of serviceware, the Alliance has been an exceptional support to the overall compostable products industry.
"We love what the Alliance is bringing to the compostable products industry," notes Davies.
"The Alliance is taking compostable products out of the 'green space' and bringing them to the mainstream, while at the same time saying 'you can save money doing this'!
This point is not lost on Tull.
"Another role the Alliance is playing is helping to build demand from sports teams for sustainability products," he adds.
"We have hosted a number of webinars, Summit panel discussions, and workshops all focused on the topic of fan engagement," explains Tull.
"We have developed case studies around solutions at sports venues," notes Tull.
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