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Background Information

Employment History


Synapse Media Relations

Position, Media Relations and Marketing


Rogers Cable


Synapse Media Relations

Business Advisor
New Directions Business Retraining Association's Successful Contracting and Consulting Programme

BC Chapter of Skills Canada



Web References (3 Total References)

Wednesday, April 28th, The Whalley ... [cached]

Wednesday, April 28th, The Whalley Business Improvement Association hosted a workshop in Media Relations facilitated by Martin Truax of Synapse Media Relations.The seminar was held at the WBIA offices and was attended by 15 people including representatives from South Fraser Community Services, Central City Shopping Centre, the Surrey Chamber of Commerce and others.

Participants learned the art of creating attention grabbing media releases and media kits.In small group exercises, they then developed media release around a publicity event.
Martin Truax who led the group through the intricacies of maintaining and sustaining a positive relationship with the press, is the Principal of Synapse Communications . Martin spent many years working for Rogers Cable and is currently a business advisor with the New Directions Business Retraining Association's Successful Contracting and Consulting Programme.

"A cornerstone for every successful ... [cached]

"A cornerstone for every successful business and non-profit organization is a sustainable positive relationship with the media," so says Martin Truax, founder of Synapse Media Relations.

Have it Your Way - Effective Media Relations is a three-hour energetic and interactive workshop that teaches the principles and tactics of accurately getting your message out through the media. Firstly, a platform of knowledge is developed as Martin elaborates upon the delicate relationship between advertising, public relations, media relations and the media release. With these tools in hand, you will create your own public relations event, guaranteed to get that all important media attention.Next, Martin dissects a classic media release, explaining the purpose and value of each part.You will then write a media release promoting your event.Finally, you'll learn insider tips and techniques on sending the release and media follow up.Other subjects covered include using fact sheets, photos, photo captions, and attention-grabbers.
Martin Truax is owner of Synapse Media Relations.His company specializes in media training and strategic consultation.It is situated in Coquitlam, BC.
Upon graduation from B.C.I.T., Martin immediately put to use his broadcast television knowledge and unbridled enthusiasm to establish in Vancouver the first cable TV Community Channel in Western Canada.He remained in the Vancouver cable TV industry for the next twenty-seven years.Most of those years were spent in a variety of management positions in Community TV and Public Relations with Vancouver Cablevision and Rogers Cablesystems.
Since leaving Rogers, Martin has worked with the BC's Children's Hospital Foundation as a Community Outreach Coordinator.Other diverse contracts have included: development of the business plan for an Extreme Sports Channel for Whistler Cable TV; serving as Associate Producer on the broadcast television series Career Options for Women (in Trades and Technologies); and providing consultation to the state-run Polish telephone company on marketing cable TV services in their country.
Martin is Chair of the BCIT Broadcast and Media Communications - TV Option, Industry Advisory Board.As well, he is a business advisor with New Directions Business Retraining Association Successful Contracting and Consulting Programme.For many years he served on the Board of the BC Chapter of Skills Canada, a national non-profit organization dedicated to promoting careers in trades and technologies as the first choice option for Canada's youth.

Media Relations One Day Workshop [cached]

Martin Truax, principal of Synapse Media Relations, has put together a Media Relations Workshop that is an exciting, interactive and fun way for small business owners to learn the principles of media relations.

Martin will guide you through the process of developing a public relations event custom made for your business.
Martin was instrumental in establishing the first Cable TV Community Channel in Western Canada and has spent over twenty-seven years in television and public relations.
Martin has worked in media relations and marketing with clients such as BC's Children's Hospital Foundation, an Extreme Sports TV channel for Whistler Cable TV, the broadcast TV series, Career Options for Women, and has consulted with the Polish telephone company on marketing cable TV in their country.Martin is chair of the BCIT Broadcast Communications - TV Option, Industry Advisory Board.He also serves as Secretary-Treasurer of the BC Chapter of Skills Canada, a national non-profit organization dedicated to promoting careers in trades and technologies.
Martin is the principal of Synapse Communications.His firm provides media relations training, and strategic consultation.

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