"A cornerstone for every successful business and non-profit organization is a sustainable positive relationship with the media," so says Martin Truax, founder of Synapse Media Relations.
Have it Your Way - Effective Media Relations is a three-hour energetic and interactive workshop that teaches the principles and tactics of accurately getting your message out through the media. Firstly, a platform of knowledge is developed as Martin
elaborates upon the delicate relationship between advertising, public relations, media relations and the media release. With these tools in hand, you will create your own public relations event, guaranteed to get that all important media attention.Next, Martin
dissects a classic media release, explaining the purpose and value of each part.You will then write a media release promoting your event.Finally, you'll learn insider tips and techniques on sending the release and media follow up.Other subjects covered include using fact sheets, photos, photo captions, and attention-grabbers. Martin Truax is owner of Synapse Media Relations.His
company specializes in media training and strategic consultation.It is situated in Coquitlam, BC.Upon graduation from B.C.I.T., Martin immediately put to use his broadcast television knowledge and unbridled enthusiasm to establish in Vancouver the first cable TV Community Channel in Western Canada.He
remained in the Vancouver cable TV industry for the next twenty-seven years.Most of those years were spent in a variety of management positions in Community TV and Public Relations with Vancouver Cablevision and Rogers Cablesystems.Since leaving Rogers, Martin has worked with the BC's Children's Hospital Foundation as a Community Outreach Coordinator.Other diverse contracts have included: development of the business plan for an Extreme Sports Channel for Whistler Cable TV; serving as Associate Producer on the broadcast television series Career Options for Women (in Trades and Technologies); and providing consultation to the state-run Polish telephone company on marketing cable TV services in their country.Martin is Chair of the BCIT Broadcast and Media Communications - TV Option, Industry Advisory Board.As well, he is a business advisor with New Directions Business Retraining Association Successful Contracting and Consulting Programme.For many years he served on the Board of the BC Chapter of Skills Canada, a national non-profit organization dedicated to promoting careers in trades and technologies as the first choice option for Canada's youth.