Pete Clifton, Head of BBC News Interactive, and Martin Stabe, Online Reporter for the Press Gazette were selected by the CIPR's Greater London Group to share their views on blogging and the rise of citizen journalism.
also acknowledged the frequency with which influential blogs now feed traditional mass communications channels, with many journalists admitting to checking particular blogs on a regular basis or even publishing their own blogs.
also raised the concept of 'citizen journalism', noting that it is indicative of the critical lack of confidence people now have in the media.
The idea that we should acknowledge self-publicised material via blogs as journalism devalues the training, impartiality and systems of verification which govern the profession.
It was a genuinely interesting analysis of how the latest interaction of technology and people is influencing mass communication, and from a media relations and a crisis managment point of view it was easy to interpret the implications that the points raised by Pete and Martin
are having on public relations.