In this case, that person was Martin Edelston, Bottom Line's CEO and founder.
I couldn't wait to call him at home
, wake him from a deep sleep and ask him his
opinion on the invasion of privacy.
A week later I received a package from Bottom Line
with a couple of Bottom Line-published books, a Bottom Line T-shirt and, most noteworthy, an apology from Edelston
, explaining that, thanks to me, he
was reconsidering using telemarketers.
I was impressed.
Then a week later he
sent another book-a pretty good one on business strategies he
wrote himself-and a check for $254.74!
Scrawled on the stub in tiny letters was the message that he
was done with telemarketers.