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Wrong Marti Barletta?

Marti Barletta

President and Chief Executive Officer

The Trendsight Group

HQ Phone:  (847) 784-9038

Direct Phone: (847) ***-****direct phone

Email: m***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

The Trendsight Group

1015 Spruce Street Suite 102

Winnetka, Illinois,60093

United States

Company Description

The TrendSight Group is the premier provider of Marketing to Women insights and ideas. We're dedicated to helping our clients leverage women's buying power, building brand awareness and gaining competitive advantage with high impact programs and communications...more

Background Information

Employment History

Vice President, Director of Frankly Female

The Frankel Group


Vice President, Account Supervisor

Foote , Cone & Belding


Account Executive

Euro RSCG WORLDWIDE INC


Affiliations

Embrace Pet Insurance

Advisory Boards


Women Gurus Network

Member


International Mature Marketing Network

Honorary Board Member


Invincibelle Inc

Board Member


Grand Magazine

Board Member


Women Presidents' Organization Inc

Member


Boomers

Board Member


The Boston Consulting Group Inc

Founder


World News Network

Board Member


M2Moms

Board Member


Window and Door Manufacturers Association

Board Member


National Museum of Women

Executive Committee, History


Women

Founding Member


Identity3

Advisor


Education

MBA

The Wharton Graduate School of Business


MBA

Wharton


MBA

marketing

University of Pennyslvania's Wharton School


bachelor's degree

Carleton College


Web References(197 Total References)


Shining a Solar Marketing Light on Women Survey Results Now Available from Identity3 | Identity3

identity3.com [cached]

According to leading marketing to women expert, Marti Barletta, 80 percent of women initiate home improvement projects.
They are the CPOs or Chief Purchasing Officers, of the home. They control the family budgets and make or participate in the decision to go solar in over 90% of American homes. Women are the driving force behind the solar decision, and according to this Women4Solar research, women do not feel the solar industry is reaching out to them in techniques they will respond to or are speaking their language. The survey follows the 5 Stages of Buying women use as outlined by Marti Barletta. These stages have been reported to the solar industry via Solar Power World Magazine, in their article "What Do Women Really Want from a Solar Sale. The survey will be discussed on #SolarChat April 9, 2014, where a host of leading marketing to women experts will be featured including Marti Barletta of Trend Sight, Leah Segedie of Bookieboo LLC and Mamavation.com, Andrea Luecke of The Solar Foundation, Krystal Glass of The National Women's Business Council and Glenna Wiseman of Identity3 and Women4Solar.


Opening Your Eyes to the Invisible Market: How to Increase New Home & Remodeling Lead Opportunities by 90% | New Home Sales Coach

www.nhsalescoach.com [cached]

Consider this chart from Marti Barletta of the TrendSight Group.
According to Barletta there are 5 stages of a woman's purchasing process. Kick-off (she decides her currently home isn't working any longer) Research (she goes online) Purchase (Mr. Buyer steps up to prove he's a big shot but she still has primary influence on the decision)


Testimonials - Westhoff Consulting

www.westhoffconsulting.com [cached]

Marti Barletta
Founder & CEO - The TrendSight Group


Pressroom | AskPatty.com

www.askpatty.com [cached]

Marti Barletta of Trendsight Features Ask Patty in her March Newsletter!


Destination University - Meet the Experts in the Destination University Student Center

www.destinationuniversity.com [cached]

MARTI BARLETTA, President, TrendSight.
Marti Barletta, author of Marketing to Women and PrimeTime Women™, CEO and founder of the TrendSight Group, is a recognized authority on building marketing, sales, recruiting and retention results through better communications with women. Marti combines gender expertise, marketing experience and a lively sense of humor as she delivers eye-opening insights and practical "how to" pointers that are enlightening, entertaining and easy to apply. She writes a regular column for AdAge.com and has been quoted on CBS Evening News, ABC Money Matters, and The Today Show on NBC, as well as in the Wall Street Journal, New York Times, Fast Company, Business Week, Entrepreneur, and many other publications worldwide.


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