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This profile was last updated on 6/2/14  and contains information from public web pages and contributions from the ZoomInfo community.

Chief Executive Officer and Found...

The Trendsight Group
1015 Spruce Street Suite 102
Winnetka, Illinois 60093
United States

Company Description: The TrendSight Group is the premier provider of Marketing to Women insights and ideas. We're dedicated to helping our clients leverage women's buying power,...   more
Background

Employment History

  • President and Chief Executive Officer
    The Trendsight Group
  • Vice President, Director, Packaged Goods Business Unit
    Frankel
  • Vice President, Director of Frankly Female
    Frankel

Board Memberships and Affiliations

Education

  • MBA
    Wharton
181 Total References
Web References
TrendSight: Marketing to Women - Marti Barletta
www.trendsight.com, 2 June 2014 [cached]
Marti Barletta TrendSight: Marketing to Women - Marti Barletta TrendSight
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Marti Barletta
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Marti Barletta
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Marti Barletta
Marti Barletta's dynamic style, command of her subject and passion for her topic make her a popular speaker at corporations and conferences. Combining gender expertise, marketing experience and a lively sense of humor, she delivers eye-opening insights and practical "how to" pointers that audiences find enlightening, entertaining and easy to apply. She writes regularly for column for AdAge.com, Marketing Profs and The Boomer Project and has been quoted on CBS Evening News, ABC Money Matters, and The Today Show on NBC, as well as in the Wall Street Journal, New York Times, Fast Company, Business Week, Entrepreneur, and many other publications worldwide.
Prior to launching The TrendSight Group, Marti was VP, director of Frankly Female at Frankel, a leading brand marketing and promotion agency. She created Frankly Female, a strategic capability for marketing to women, after spending several years managing the agency's packaged goods business unit, including clients Kodak, Nestle, Equal, Dial and General Mills. Before expanding into promotion, Barletta spent ten years in the advertising business, rising to the position of VP, account director at Foote, Cone & Belding, Chicago. At FCB, she managed advertising campaigns for Kraft Macaroni & Cheese and Dinner brands, two of which received Kraft Advertising Excellence Awards. Other accomplishments included an Effie Award-winning campaign for Celestial Seasonings, new product introductions for Sara Lee and strategic positioning for Pearle Dental Centers and Visionary eyewear stores. Marti worked at Tatham, Laird and Kudner, Chicago, on Kimberly-Clark and Quaker Oats, and at McCann-Erickson, San Francisco, on Del Monte products. She began her career in brand management with the Clorox Company.
She has served as the Marketing/Fundraising chair for the National Women's History Museum in Washington, DC and chaired the Women's Marketing Council of the Business Women's Network, also in Washington. She is a guest lecturer at Northwestern University's Kellogg Graduate School of Management, and at Stuart Graduate School of Business at Illinois Institute of Technology. Marti currently serves on the boards of Embrace Pet Insurance, Invincibelle, Grand Magazine and Boomers! TV. She is also a member of the Women Presidents' Organization (WPO), a founding member of the Women Gurus Network (WGN) and certified by the Women's Business Enterprise Council (WBENC).
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Marti Barletta, president and CEO of The TrendSight Group, and her team are recognized authorities on marketing strategies focused on marketing to women. You can read some of Marti Barletta's articles on gender trends and gender-based marketing in the archives . Member of the Women Gurus Network.
[ REQUEST MORE INFORMATION ]
This site and its contents © Copyright 2006 by Marti Barletta and The TrendSight Group. All rights reserved.
TrendSight: Marketing to Women - About Marti Barletta
www.trendsight.com, 2 June 2014 [cached]
About Marti Barletta TrendSight: Marketing to Women - About Marti Barletta TrendSight
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Marti Barletta
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Marti Barletta
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About Marti Barletta
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About Marti Barletta
Marti Barletta, CEO and founder of the TrendSight Group is a recognized authority on building marketing, sales, recruiting and retention results through better communications with women.
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Marti currently serves on the boards of Embrace Pet Insurance and Boomer! TV.
Marti's dynamic style, command of her subject and passion for her topic make her a popular speaker at corporations and conferences. Combining gender expertise, marketing experience and a lively sense of humor, she delivers eye-opening insights and practical "how to" pointers that audiences find enlightening, entertaining and easy to apply. She writes a regular column for AdAge.com and has been quoted on CBS Evening News, ABC Money Matters, and The Today Show on NBC, as well as in the Wall Street Journal, New York Times, Fast Company, Business Week, Entrepreneur, and many other publications worldwide.
""Inviting Marti to speak in front of 400 service contractors at our annual meeting was a huge success. In the home services industry, we know that 80% of the purchase decisions are made by, or strongly influenced by, women while 80% of the businesses are owned by men. Marti opened our eyes and minds and showed us how to better target and improve our marketing messages. Our members are still talking about Marti's presentation 30 days after our event. Thank you Marti.""
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Marti Barletta, president and CEO of The TrendSight Group, and her team are recognized authorities on marketing strategies focused on marketing to women. You can read some of Marti Barletta's articles on gender trends and gender-based marketing in the archives . Member of the Women Gurus Network.
[ REQUEST MORE INFORMATION ]
This site and its contents © Copyright 2006 by Marti Barletta and The TrendSight Group. All rights reserved.
TrendSight: Marketing to Women - Press Releases
www.trendsight.com, 2 June 2014 [cached]
Marti Barletta
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About Marti Barletta
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Boomer women are shown to be one of today's most important marketing demographics in Marti Barletta's new executive edition of her book Marketing to PrimeTime Women.
2009 Marketing to Women Conference (PDF, 12k) Save the date -- April 29 and 30, Chicago Cultural Center
Barletta Joins NBC Marketing to Women Think Tank (PDF, 17 KB)
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Marti Barletta Selected as Idea Maven (PDF, 12KB)
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Marti Barletta Named Honorary Board Member of IMMN (PDF, 30KB) November 19, 2007 In recognition of her latest book, PrimeTime Women, Barletta was named an honorary member of IMMN -- the International Mature Marketing Network.
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Women Presidents' Organization Announces Marti Barletta As Keynote Speaker
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""Marti Barletta - the First Lady of marketing to women - is back; and she's done it again. Marti calls marketing to 'prime time women' a 'radical opportunity' --and proves it.
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Marti Barletta, president and CEO of The TrendSight Group, and her team are recognized authorities on marketing strategies focused on marketing to women. You can read some of Marti Barletta's articles on gender trends and gender-based marketing in the archives . Member of the Women Gurus Network.
[ REQUEST MORE INFORMATION ]
This site and its contents © Copyright 2006 by Marti Barletta and The TrendSight Group. All rights reserved.
TrendSight: Marketing to Women
www.trendsight.com, 2 June 2014 [cached]
Marti Barletta
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TrendSight and Marti Barletta in the News
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Marti Barletta named in "100 Women Making a Difference" by Today's Chicago Woman
Marti Barletta at the Big Ooga
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Chicago's Big Ooga founder praises Marti Barletta
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Marti Barletta, president and CEO of The TrendSight Group, and her team are recognized authorities on marketing strategies focused on marketing to women. You can read some of Marti Barletta's articles on gender trends and gender-based marketing in the archives . Member of the Women Gurus Network.
[ REQUEST MORE INFORMATION ]
This site and its contents © Copyright 2006 by Marti Barletta and The TrendSight Group. All rights reserved.
TrendSight: Marketing to Women - Press Coverage
www.trendsight.com, 2 June 2014 [cached]
TrendSight and Marti Barletta in the NewsView press coverage for TrendSight and Marti here. | TrendSight in the News TrendSight: Marketing to Women - Press Coverage TrendSight
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Marti Barletta
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About Marti Barletta
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Marti Barletta: La irrupcion de las mujeres PrimeTime
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Marti Barletta: Las mujeras hacen el 72 de las compras del mundo
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Marti Barletta on Marketing to PrimeTime Women
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Marti Barletta on the State of Marketing to Women Today
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Marti Barletta, an Interview by Bob Morris
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Marti Barletta's party crowd rates the Super Bowl ads
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Marti is featured in Networking News
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Marti Barletta, author of Marketing to Women, says women, especially those in the 50-plus category, respond well to caregiving themes.
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Marti shares her top tips for recruiting and retaining women in the workplace.
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The primary focus of any marketing strategist should be women age 50 to 75, according to Marti Barletta, President of the Chicago-based TrendSight Group and author of "Marketing to Women: How to Understand, Reach and Increase Your Share of the World's Largest Market Segment."
She Knows What Women Want
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Marti Barletta, president and CEO of The TrendSight Group, and her team are recognized authorities on marketing strategies focused on marketing to women. You can read some of Marti Barletta's articles on gender trends and gender-based marketing in the archives . Member of the Women Gurus Network.
[ REQUEST MORE INFORMATION ]
This site and its contents © Copyright 2006 by Marti Barletta and The TrendSight Group. All rights reserved.
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