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Wrong Marti Barletta?

Ms. Marti Barletta

President and Chief Executive Officer

The Trendsight Group

Direct Phone: (847) ***-****       

Email: m***@***.com

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The Trendsight Group

13 Elsinoor Dr.

Lincolnshire, Illinois 60069

United States

Company Description

The TrendSight Group is the premier provider of Marketing to Women insights and ideas. We're dedicated to helping our clients leverage women's buying power, building brand awareness and gaining competitive advantage with high impact programs and communica ... more

Find other employees at this company (3)

Background Information

Employment History

Vice President, Director of Frankly Female

The Frankel Group

Vice President, Account Supervisor

Foote , Cone & Belding

Account Executive



Advisory Boards
Embrace Pet Insurance

The Boston Consulting Group Inc

Women Gurus Network

Honorary Board Member
International Mature Marketing Network

Board Member

Board Member
Invincibelle Inc

Board Member
Grand Magazine

Women Presidents' Organization Inc

Founding Member

Board Member
World News Network

Board Member

Board Member
Window and Door Manufacturers Association

Executive Committee, History
National Museum of Women



The Wharton Graduate School of Business





University of Pennyslvania's Wharton School

bachelor's degree

Carleton College

Web References (196 Total References)

NetworkNews | Network of Executive Women - Retail and Consumer Products Industry [cached]

It will be followed by a one-hour overview on marketing to women by Marti Barletta, Conference Chair, author of Marketing To Women and president of the TrendSight Group.

network news -- Network of Executive Women [cached]


Total Financial Insurance Business Blog » How to Sell to the Market with the Most Money: Affluent Women, Part I [cached]

Our guest today, Marti Barletta, has been called the "High Priestess of Marketing to Women" by The Huffington Post. She helps companies boost sales by getting smarter about communicating and interacting with women. Marti is a popular speaker and the author of several groundbreaking books on marketing to women, including her most recent book, "Selling to Affluent Women. All of Marti's books are available at Amazon.

Marti Barletta, CEO, Founder of The TrendSight Group

She-conomy » How Women’s Needs, Online Channels and the Buying Process Converge to Perpetually Market Your Brand [cached]

So, let's look at the stages of the buying process, according to Marti Barletta, CEO of Trendsight.

Marti Barletta, on February 8th, 2010 at 12:41 pm Said:
Marti Barletta
Interesting question from Marti Barletta who was one of our earlies sources of women's market insights(Both her books and articles/blog posts etc) that we found documented or validated by other leading women's market visionairies and consultants.
The "stages of the process" linked to this post: which identified Marti as the originator of "5 Stages.

The Video Queen [cached]

(excerpt) "While marketers may be aware that women are major spenders on the so-called small stuff -- groceries, apparel, kids -- they are not fully aware that women are the majority of buyers of new cars, consumer electronics and home improvement," says Marti Barletta, CEO of the marketing consultancy TrendSight Group, who was a keynote speaker at last week's annual M2W marketing conference in Chicago, which debated how marketers could improve their appeals to women. Women's Purchasing Power is Green, Not Pink. Marketers, Barletta says, "are worried that marketing to women means making it pink and that would horrify men. ...

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