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President and Chief Executive Officer
HQ Phone:  (847) 964-9960
Direct Phone: (847) ***-****
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13 Elsinoor Dr.
The TrendSight Group is the premier provider of Marketing to Women insights and ideas. We're dedicated to helping our clients leverage women's buying power, building brand awareness and gaining competitive advantage with high impact programs and communications... more.
Vice President, Director of Frankly Female
Vice President, Account Supervisor
Embrace Pet Insurance
Women Gurus Network
International Mature Marketing Network
Honorary Board Member
Women Presidents' Organization Inc
The Boston Consulting Group Inc
World News Network
Window and Door Manufacturers Association
National Museum of Women
Executive Committee, History
The Wharton Graduate School of Business
University of Pennyslvania's Wharton School
Barletta, Martha - Tom Peters
Martha Barletta, president of The Trendsight Group, is a recognized authority on gender-focused marketing strategies for wooing women consumers.
Her Wharton MBA, a distinguished career at top-flight agencies such as McCann-Erickson, TLK, FCB, and Frankel, and work on blue-chip brands such as Kraft, Kodak, and Allstate helped hone her marketing and sales talents. Barletta's lively style, command of her subject, and passion for her topic make her a popular presenter at corporations, conferences, and business schools. Her book has been featured in Fast Company, Entrepreneur, Harvard Business School's Working Knowledge newsletter, the Knowledge@Wharton newsletter, the Wall Street Executive Library (top 2% website), Sales & Marketing Excellence, and many other publications worldwide, as well as on CBS Evening News, NBC Nightly News, First Business TV (165 markets), WebFN-TV (global financial news webcast, 100+ countries) and numerous Radio shows (200 markets). Her book, Marketing to Women: How to Understand, Reach and Increase Your Share of the World's Largest Market Segment, is in its fifth printing, and it is now available in 12 languages, including Japanese, Chinese, Russian, and Brazilian Portuguese. But the statements always come to Van and Martha Barletta.
Destination University - Meet the Experts in the Destination University Student Center
MARTI BARLETTA, President, TrendSight.
Marti Barletta, author of Marketing to Women and PrimeTime Women™, CEO and founder of the TrendSight Group, is a recognized authority on building marketing, sales, recruiting and retention results through better communications with women. Marti combines gender expertise, marketing experience and a lively sense of humor as she delivers eye-opening insights and practical "how to" pointers that are enlightening, entertaining and easy to apply. She writes a regular column for AdAge.com and has been quoted on CBS Evening News, ABC Money Matters, and The Today Show on NBC, as well as in the Wall Street Journal, New York Times, Fast Company, Business Week, Entrepreneur, and many other publications worldwide.
IMMNâ„¢ - International Mature Marketing Network
Marti Barletta - Advisor - IMMN
President and CEO -The TrendSight Group Marti Barletta helps organizations get smart about women. She is the author of the groundbreaking book, Marketing to Women, which is now available in 17 languages, and co-author with Tom Peters of Trends (July 2005). Her most recent book, PrimeTime Women™: How to Win the Hearts, Minds, and Business of Boomer Big Spenders, breaks the story on the unprecedented buying power of women in their prime (ages 50-70) and details why this "silver bullet" segment is the prime source of business growth for the next two decades. A Wharton MBA, Barletta founded her company, The TrendSight Group (www.trendsight.com), to help companies achieve higher sales, share and brand engagement by better understanding how to motivate women buyers, including consumers, corporate executives and business owners. Her consulting clients have included Acton, Allstate, B101, Deloitte Consulting, Ford, Frito-Lay, GE Appliances, Gold Eagle, Logitech, Neuberger Berman, New York Life, Seasonique, Serta, Trade Secret, Toys R Us, Volvo and Wachovia. Recently, Marti has been expanding her proprietary GenderTrends™ principles to apply to recruiting and retaining more women in the workplace as companies prepare for the severe shortage of skilled talent predicted to become a critical limitation on company success within the next three years. Barletta currently serves on the Advisory Boards of GRAND magazine, International Mature Marketing Network, and Embrace Pet Insurance; and is a member of the distinguished Women Gurus Network. As the recognized international authority on marketing to women, Barletta has been quoted on CBS Evening News, ABC Money Matters, MSNBC's Squawk Box and NPR's Talk of the Nation, among others, as well as in the Wall Street Journal, New York Times, USA Today, Fast Company, Business Week, Entrepreneur and many other publications worldwide. Her dynamic style, command of her subject and passion for her topic have made her a popular speaker at hundreds of corporations and professional associations. Combining gender expertise, marketing experience and a lively sense of humor, her keynotes and workshops deliver eye-opening insights that audiences find highly entertaining and actionable.
Marti Barletta Founder and CEO, The Trendsight Group Marti is an internationally recognized authority on gender-savvy strategies for improving communication effectiveness with women customers and employees. Her corporate marketing career includes various positions at Clorox, McCann-Erickson, FCB and Frankel. She is the author of PrimeTime Women and Marketing to Women and co-author of Trends.
M2Moms® Speaker Bios
Marti Barletta Founder The Trendsight Group Marti Barletta helps organizations get smart about marketing to women. She is the author of the groundbreaking book, Marketing to Women and co-author with Tom Peters of Trends. Her book, PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders (released in January 2007), breaks the story on the extraordinary, unprecedented opportunity represented by PrimeTime Women™ (women 50-70) and details why companies that don't get it will get left in the dust. This is one consumer solution you could literally call "the silver bullet." Marti founded her consulting think tank, The TrendSight Group (www.TrendSight.com), to help companies grow their business and pull ahead of the competition by boosting their marketing, sales, recruiting and retention effectiveness with women. The recognized international authority on marketing to women, Marti's dynamic style and passion for her topic make her a popular speaker at corporations and conferences. Combining gender expertise, marketing experience and a lively sense of humor, she delivers eye-opening insights and practical "how to" pointers that audiences find enlightening, entertaining and easy to apply.