TrendSight: Marketing to Women - Marti Barletta
dynamic style, command of her
subject and passion for her
topic make her
a popular speaker at corporations and conferences.
Combining gender expertise, marketing experience and a lively sense of humor, she
delivers eye-opening insights and practical "how to" pointers that audiences find enlightening, entertaining and easy to apply.
writes regularly for column for AdAge.com, Marketing Profs and The Boomer Project and has been quoted on CBS Evening News
, ABC Money Matters, and The Today Show on NBC
, as well as in the Wall Street Journal
, New York Times
, Fast Company
, Business Week
, and many other publications worldwide.
Prior to launching The TrendSight Group, Marti was VP, director of Frankly Female at Frankel, a leading brand marketing and promotion agency.
created Frankly Female, a strategic capability for marketing to women, after spending several years managing the agency's packaged goods business unit, including clients Kodak, Nestle, Equal, Dial and General Mills
Before expanding into promotion, Barletta spent ten years in the advertising business, rising to the position of VP, account director at Foote, Cone & Belding, Chicago.
At FCB, she managed advertising campaigns for Kraft Macaroni & Cheese and Dinner brands, two of which received Kraft Advertising Excellence Awards.
Other accomplishments included an Effie Award-winning campaign for Celestial Seasonings, new product introductions for Sara Lee
and strategic positioning for Pearle Dental Centers
and Visionary eyewear stores.
Marti worked at Tatham, Laird and Kudner, Chicago, on Kimberly-Clark and Quaker Oats, and at McCann-Erickson, San Francisco, on Del Monte products.
She began her career in brand management with the Clorox Company.
She has served as the Marketing/Fundraising chair for the National Women's History Museum in Washington, DC and chaired the Women's Marketing Council of the Business Women's Network, also in Washington.
She is a guest lecturer at Northwestern University's Kellogg Graduate School of Management, and at Stuart Graduate School of Business at Illinois Institute of Technology.
Marti currently serves on the boards of Embrace Pet Insurance, Invincibelle, Grand Magazine and Boomers!
is also a member of the Women Presidents' Organization
(WPO), a founding member of the Women Gurus Network
(WGN) and certified by the Women's Business Enterprise Council
Marti Barletta, president and CEO of The TrendSight Group, and her team are recognized authorities on marketing strategies focused on marketing to women.
You can read some of Marti Barletta's
articles on gender trends and gender-based marketing in the archives . Member of the Women Gurus Network
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