(197 Total References)
Barletta, Martha - Tom Peters
Martha Barletta, president of The Trendsight Group, is a recognized authority on gender-focused marketing strategies for wooing women consumers.
Her Wharton MBA, a distinguished career at top-flight agencies such as McCann-Erickson, TLK, FCB, and Frankel, and work on blue-chip brands such as Kraft, Kodak, and Allstate helped hone her marketing and sales talents.
Barletta's lively style, command of her subject, and passion for her topic make her a popular presenter at corporations, conferences, and business schools.
Her book has been featured in Fast Company, Entrepreneur, Harvard Business School's Working Knowledge newsletter, the Knowledge@Wharton newsletter, the Wall Street Executive Library (top 2% website), Sales & Marketing Excellence, and many other publications worldwide, as well as on CBS Evening News, NBC Nightly News, First Business TV (165 markets), WebFN-TV (global financial news webcast, 100+ countries) and numerous Radio shows (200 markets).
Her book, Marketing to Women: How to Understand, Reach and Increase Your Share of the World's Largest Market Segment, is in its fifth printing, and it is now available in 12 languages, including Japanese, Chinese, Russian, and Brazilian Portuguese.
But the statements always come to Van and Martha Barletta
Destination University - Meet the Experts in the Destination University Student Center
MARTI BARLETTA, President, TrendSight.
, author of Marketing to Women and PrimeTime Women™, CEO and founder of the TrendSight Group
, is a recognized authority on building marketing, sales, recruiting and retention results through better communications with women.
combines gender expertise, marketing experience and a lively sense of humor as she
delivers eye-opening insights and practical "how to" pointers that are enlightening, entertaining and easy to apply.
writes a regular column for AdAge.com and has been quoted on CBS Evening News
, ABC Money Matters
, and The Today Show
, as well as in the Wall Street Journal
, New York Times, Fast Company
, Business Week
, and many other publications worldwide.
IMMNâ„¢ - International Mature Marketing Network
Marti Barletta - Advisor - IMMN
President and CEO -The TrendSight Group
Marti Barletta helps organizations get smart about women.
is the author of the groundbreaking book, Marketing to Women, which is now available in 17 languages, and co-author with Tom Peters of Trends (July 2005).
most recent book, PrimeTime Women™: How to Win the Hearts, Minds, and Business of Boomer Big Spenders, breaks the story on the unprecedented buying power of women in their prime (ages 50-70) and details why this "silver bullet" segment is the prime source of business growth for the next two decades.
A Wharton MBA, Barletta founded her company, The TrendSight Group (www.trendsight.com), to help companies achieve higher sales, share and brand engagement by better understanding how to motivate women buyers, including consumers, corporate executives and business owners.
consulting clients have included Acton, Allstate, B101, Deloitte Consulting, Ford, Frito-Lay, GE Appliances, Gold Eagle, Logitech, Neuberger Berman, New York Life, Seasonique, Serta, Trade Secret, Toys R Us, Volvo and Wachovia
has been expanding her
proprietary GenderTrends™ principles to apply to recruiting and retaining more women in the workplace as companies prepare for the severe shortage of skilled talent predicted to become a critical limitation on company success within the next three years.
Barletta currently serves on the Advisory Boards of GRAND magazine, International Mature Marketing Network, and Embrace Pet Insurance; and is a member of the distinguished Women Gurus Network.
As the recognized international authority on marketing to women, Barletta
has been quoted on CBS Evening News
, ABC Money Matters, MSNBC's Squawk Box and NPR's Talk of the Nation, among others, as well as in the Wall Street Journal
, New York Times, USA Today
, Fast Company
, Business Week
and many other publications worldwide.
dynamic style, command of her
subject and passion for her
topic have made her
a popular speaker at hundreds of corporations and professional associations.
Combining gender expertise, marketing experience and a lively sense of humor, her
keynotes and workshops deliver eye-opening insights that audiences find highly entertaining and actionable.
Founder and CEO, The Trendsight Group
is an internationally recognized authority on gender-savvy strategies for improving communication effectiveness with women customers and employees.
Her corporate marketing career includes various positions at Clorox, McCann-Erickson, FCB and Frankel.
is the author of PrimeTime Women and Marketing to Women and co-author of Trends.
M2Moms® Speaker Bios
The Trendsight Group
Marti Barletta helps organizations get smart about marketing to women.
is the author of the groundbreaking book, Marketing to Women and co-author with Tom Peters of Trends.
book, PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders (released in January 2007), breaks the story on the extraordinary, unprecedented opportunity represented by PrimeTime Women™ (women 50-70) and details why companies that don't get it will get left in the dust.
This is one consumer solution you could literally call "the silver bullet."
consulting think tank, The TrendSight Group
(www.TrendSight.com), to help companies grow their business and pull ahead of the competition by boosting their marketing, sales, recruiting and retention effectiveness with women.
The recognized international authority on marketing to women, Marti's dynamic style and passion for her
topic make her
a popular speaker at corporations and conferences.
Combining gender expertise, marketing experience and a lively sense of humor, she
delivers eye-opening insights and practical "how to" pointers that audiences find enlightening, entertaining and easy to apply.