AUTHOR & WOMEN LEADERSHIP EXPERT
Marti Barletta helps organizations get smart about marketing to women.
is the author of the groundbreaking book, Marketing to Women, which is now available in 15 languages, and co-author with Tom Peters of Trends (July 2005), who named her
MVP/BizGuru of 2005.
new book, PrimeTime Women™: How to Win the Hearts, Minds, and Business of Boomer Big Spenders, breaks the story on the unprecedented buying power of women in their prime (ages 50-70) and details why this "silver bullet" segment is the prime source of business growth for the next two decades.
As the recognized international authority on marketing to women, Barletta
is frequently quoted on CBS Evening News
, ABC Money Matters, MSNBC's Squawk Box and NPR's Talk of the Nation, as well as in the Wall Street Journal
, New York Times
, Fast Company
, Business Week
and many other publications worldwide.
Combining gender expertise, marketing experience and a lively sense of humor, she
delivers eye-opening insights that audiences find enlightening, entertaining and actionable.
Prior to launching The TrendSight Group, Marti was VP, director of Frankly Female at Frankel, a leading brand marketing and promotion agency.
created Frankly Female, a strategic capability for marketing to women, after spending several years managing the agency's packaged goods business unit, including clients Kodak, Nestle, Equal, Dial and General Mills
Before expanding into promotion, Mari spent ten years in the advertising business, rising to the position of VP, account director at Foote, Cone & Belding
At FCB, she managed advertising campaigns for Kraft Macaroni & Cheese and Dinner brands, two of which received Kraft Advertising Excellence Awards.
Other accomplishments included an Effie Award-winning campaign for Celestial Seasonings, new product introductions for Sara Lee
and strategic positioning for Pearle Dental Centers
and Visionary eyewear stores.
Marti worked at Tatham, Laird and Kudner, Chicago, on Kimberly-Clark and Quaker Oats, and at McCann-Erickson, San Francisco, on Del Monte products.
She began her career in brand management with the Clorox Company.
Marti obtained her MBA from Wharton, one of the leading business schools in the U.S., following her graduation magna cum laude from Carleton College.
She serves as the Marketing/Fundraising chair for the National Women's History Museum in Washington, DC and chairs the Women's Marketing Council of the Business Women's Network, also in Washington.
She is a guest lecturer at Northwestern University's Kellogg Graduate School of Management, and at Stuart Graduate School of Business at Illinois Institute of Technology.
consulting think tank, The TrendSight Group
, to help companies pull ahead of the competition by boosting their marketing, sales, recruiting and retention effectiveness with women.
Marti currently serves on the advisory boards of Embrace Pet Insurance, Grand Magazine, Invincibelle and Boomer!TV and is a member of the distinguished Women Gurus Network and the Women Presidents' Organization (WPO) and is certified by WBENC - The Women's Business Enterprise Council.
demonstrates how to win women's business without ever alienating men and reveals why Marketing to Women is the ticket to increased sales and share.
to speak in front of 400 service contractors at our annual meeting was a huge success….
arti opened our eyes and minds and showed us how to better target and improve our marketing messages.
Our members are still talking about Marti's presentation 30 days after our event.
Thank you Marti