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This profile was last updated on 3/4/16  and contains information from public web pages and contributions from the ZoomInfo community.

Ms. Marti Barletta

Wrong Marti Barletta?
Phone: (847) ***-****  
Email: m***@***.com
 
Background

Employment History

Board Memberships and Affiliations

Education

  • MBA
    The Wharton Graduate School of Business
  • MBA
    Wharton
  • MBA , marketing
    University of Pennyslvania's Wharton School
  • bachelor's degree
    Carleton College
197 Total References
Web References
Marketing Solutions 4 Home Professionals | Category Archive | Customer Insights
marketingtips4pros.com [cached]
Marti Barletta, founder of The TrendSight Group, says "Women are the CPOs (Chief Purchasing Officers) at home and in the workplace.
Virginia Homes - New Homes Columbus Ohio Dublin Worthington Powell Olentangy
www.virginia-homes.com [cached]
"There's no question in my mind that when you sell the woman on the home, you sell the home," said Marti Barletta, the chief executive officer of TrendSight, a Chicago-area firm that specializes in marketing to women.
"I don't think women are taking over; I just think they care more," added Barletta, who literally wrote the book -- Marketing to Women -- on selling to females.
Virginia Homes - New Homes Columbus Ohio Dublin Worthington Powell Olentangy
www.virginia-homes.com:80 [cached]
"There's no question in my mind that when you sell the woman on the home, you sell the home," said Marti Barletta, the chief executive officer of TrendSight, a Chicago-area firm that specializes in marketing to women.
"I don't think women are taking over; I just think they care more," added Barletta, who literally wrote the book -- Marketing to Women -- on selling to females.
Marti ...
minervaspeakers.com [cached]
Marti Barletta
AUTHOR & WOMEN LEADERSHIP EXPERT
Marti Barletta helps organizations get smart about marketing to women. She is the author of the groundbreaking book, Marketing to Women, which is now available in 15 languages, and co-author with Tom Peters of Trends (July 2005), who named her MVP/BizGuru of 2005. Her new book, PrimeTime Women™: How to Win the Hearts, Minds, and Business of Boomer Big Spenders, breaks the story on the unprecedented buying power of women in their prime (ages 50-70) and details why this "silver bullet" segment is the prime source of business growth for the next two decades. As the recognized international authority on marketing to women, Barletta is frequently quoted on CBS Evening News, ABC Money Matters, MSNBC's Squawk Box and NPR's Talk of the Nation, as well as in the Wall Street Journal, New York Times, Fast Company, Business Week, Entrepreneur and many other publications worldwide. Combining gender expertise, marketing experience and a lively sense of humor, she delivers eye-opening insights that audiences find enlightening, entertaining and actionable.
Accomplishments Prior to launching The TrendSight Group, Marti was VP, director of Frankly Female at Frankel, a leading brand marketing and promotion agency. She created Frankly Female, a strategic capability for marketing to women, after spending several years managing the agency's packaged goods business unit, including clients Kodak, Nestle, Equal, Dial and General Mills. Before expanding into promotion, Mari spent ten years in the advertising business, rising to the position of VP, account director at Foote, Cone & Belding, Chicago. At FCB, she managed advertising campaigns for Kraft Macaroni & Cheese and Dinner brands, two of which received Kraft Advertising Excellence Awards. Other accomplishments included an Effie Award-winning campaign for Celestial Seasonings, new product introductions for Sara Lee and strategic positioning for Pearle Dental Centers and Visionary eyewear stores. Marti worked at Tatham, Laird and Kudner, Chicago, on Kimberly-Clark and Quaker Oats, and at McCann-Erickson, San Francisco, on Del Monte products. She began her career in brand management with the Clorox Company. Marti obtained her MBA from Wharton, one of the leading business schools in the U.S., following her graduation magna cum laude from Carleton College. She serves as the Marketing/Fundraising chair for the National Women's History Museum in Washington, DC and chairs the Women's Marketing Council of the Business Women's Network, also in Washington. She is a guest lecturer at Northwestern University's Kellogg Graduate School of Management, and at Stuart Graduate School of Business at Illinois Institute of Technology. Barletta founded her consulting think tank, The TrendSight Group, to help companies pull ahead of the competition by boosting their marketing, sales, recruiting and retention effectiveness with women. Marti currently serves on the advisory boards of Embrace Pet Insurance, Grand Magazine, Invincibelle and Boomer!TV and is a member of the distinguished Women Gurus Network and the Women Presidents' Organization (WPO) and is certified by WBENC - The Women's Business Enterprise Council.
...
Marti demonstrates how to win women's business without ever alienating men and reveals why Marketing to Women is the ticket to increased sales and share.
...
"Inviting Marti to speak in front of 400 service contractors at our annual meeting was a huge success…. arti opened our eyes and minds and showed us how to better target and improve our marketing messages. Our members are still talking about Marti's presentation 30 days after our event. Thank you Marti."
Marti Barletta | Read ...
minervaspeakers.com [cached]
Marti Barletta | Read More Minerva - Speaker our newsletter|1.866.821.5090|info@minervaspeakers.com
...
Marti Barletta
AUTHOR & WOMEN LEADERSHIP EXPERT
Marti Barletta helps organizations get smart about marketing to women. She is the author of the groundbreaking book, Marketing to Women, which is now available in 15 languages, and co-author with Tom Peters of Trends (July 2005), who named her MVP/BizGuru of 2005. Her new book, PrimeTime Women™: How to Win the Hearts, Minds, and Business of Boomer Big Spenders, breaks the story on the unprecedented buying power of women in their prime (ages 50-70) and details why this "silver bullet" segment is the prime source of business growth for the next two decades. As the recognized international authority on marketing to women, Barletta is frequently quoted on CBS Evening News, ABC Money Matters, MSNBC's Squawk Box and NPR's Talk of the Nation, as well as in the Wall Street Journal, New York Times, Fast Company, Business Week, Entrepreneur and many other publications worldwide. Combining gender expertise, marketing experience and a lively sense of humor, she delivers eye-opening insights that audiences find enlightening, entertaining and actionable.
Accomplishments Prior to launching The TrendSight Group, Marti was VP, director of Frankly Female at Frankel, a leading brand marketing and promotion agency. She created Frankly Female, a strategic capability for marketing to women, after spending several years managing the agency's packaged goods business unit, including clients Kodak, Nestle, Equal, Dial and General Mills. Before expanding into promotion, Mari spent ten years in the advertising business, rising to the position of VP, account director at Foote, Cone & Belding, Chicago. At FCB, she managed advertising campaigns for Kraft Macaroni & Cheese and Dinner brands, two of which received Kraft Advertising Excellence Awards. Other accomplishments included an Effie Award-winning campaign for Celestial Seasonings, new product introductions for Sara Lee and strategic positioning for Pearle Dental Centers and Visionary eyewear stores. Marti worked at Tatham, Laird and Kudner, Chicago, on Kimberly-Clark and Quaker Oats, and at McCann-Erickson, San Francisco, on Del Monte products. She began her career in brand management with the Clorox Company. Marti obtained her MBA from Wharton, one of the leading business schools in the U.S., following her graduation magna cum laude from Carleton College. She serves as the Marketing/Fundraising chair for the National Women's History Museum in Washington, DC and chairs the Women's Marketing Council of the Business Women's Network, also in Washington. She is a guest lecturer at Northwestern University's Kellogg Graduate School of Management, and at Stuart Graduate School of Business at Illinois Institute of Technology. Barletta founded her consulting think tank, The TrendSight Group, to help companies pull ahead of the competition by boosting their marketing, sales, recruiting and retention effectiveness with women. Marti currently serves on the advisory boards of Embrace Pet Insurance, Grand Magazine, Invincibelle and Boomer!TV and is a member of the distinguished Women Gurus Network and the Women Presidents' Organization (WPO) and is certified by WBENC - The Women's Business Enterprise Council.
...
Marti demonstrates how to win women's business without ever alienating men and reveals why Marketing to Women is the ticket to increased sales and share.
...
"Inviting Marti to speak in front of 400 service contractors at our annual meeting was a huge success…. arti opened our eyes and minds and showed us how to better target and improve our marketing messages. Our members are still talking about Marti's presentation 30 days after our event. Thank you Marti."
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