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2016-03-28T00:00:00.000Z

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Wrong Martha Willis?

Ms. Martha B. Willis

Executive Vice President Marketing

OFI Global Asset Management Inc

Direct Phone: (212) ***-****       

Email: m***@***.com

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OFI Global Asset Management Inc

225 Liberty Street

New York, New York 10281

United States

Company Description

OppenheimerFunds, a leader in global asset management, is dedicated to providing solutions for its partners and end investors. OppenheimerFunds, including its subsidiaries, manages more than $218 billion in assets for over 13 million shareholder accounts, ... more

Find other employees at this company (1,603)

Background Information

Employment History

Ridgeway Partners LLP

Chief Marketing Officer

OppenheimerFunds , Inc.

Roles

Fidelity Investments

Affiliations

Board of Directors: Executive Committee
BPA Worldwide

Investment Committee
University of the South

Board of Regents
Investment Product Management

Education

B.A.

English

Sewanee

Web References (176 Total References)


Martha ...

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Martha Willis

Chief Marketing Officer
Read More
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Martha Willis
Chief Marketing Officer
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Martha (Marty) Willis is responsible for the firm's marketing strategy across corporate, marketing and digital communications, as well as the development of new products for investment, retirement and college savings.
Before joining the company in October 2009, Marty spent 25 years at Fidelity Investments in a variety of roles including Executive Vice President of Investment Product Management and Marketing. Earlier in her career, she was Executive Vice President of Fidelity Retail Group's mutual fund business and Senior Vice President of Relationship Marketing for Fidelity Institutional Services Company. She began her career as a Wholesaler for Massachusetts Financial Services.
Marty received the 2010 Fund Marketer of the Year award from Institutional Investor for the OppenheimerFunds marketing team. She holds a B.A. in English from Sewanee: The University of the South.


Marketing in a Downturn - Page 6

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Well today's tip or quote comes from Marty Willis, the CMO of OppenheimerFunds:

'For a long-time, our marketing has been focused on 'think digital first', but now it's becoming 'think mobile first'.
I relate to Marty as digital has been the backbone of our marketing efforts too; and continues to be, but given the fact that we're all consuming content on different platforms the experience needs to be optimised for device-type to boost engagement and conversions.


Martha B. Willis, EVP, Chief ...

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Martha B. Willis, EVP, Chief Marketing Officer, OppenheimerFunds


MFWire: OppenheimerFunds, Oppenheimer MainStreet

www.mutualfundwire.com [cached]

Marty Willis Chief Marketing Officer, OppenheimerFunds


MFWire: OppenheimerFunds, Oppenheimer MainStreet

www.mfwire.com [cached]

Marty Willis Chief Marketing Officer, OppenheimerFunds

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Martha B. Willis Chief Marketing Officer, OppenheimerFunds, Inc.

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