This advice comes from Martha Hill, department chair for landscape management technology at Hinds Community College in Raymond, Mississippi.
"Recruiters call us all the time looking for potential employees," says Hill
"Unfortunately, if students don't recognize a company name or are otherwise unfamiliar with what the company does, they are unlikely to consider taking on an internship or employment there.
Even if I know the company and its recruiter, having firsthand knowledge goes much further with students than any information I can give them."
offers several examples of ways to become known to her
"Teach a class, host a field day, or invite us to look at one of your unique projects," she
"If you teach a class, try to focus on specific topics such as talking about how your company estimates the cost of a project or develops and uses business systems.
Talk about your company culture and how you work with Hispanic and other nonAmerican workers.
Almost any topic will be of interest, and by addressing the class, you will be getting your face and company name in front of students."
A member of PLANET's International Certification Council, Hill says company recruiters have several means at their disposal to turn what would be an average classroom discussion into a more meaningful one for all parties.
has a host of other ways to get your face and company in front of students.
As a professor, SCD is a command performance for Hill
students, just as it is for many companies and recruiters across the country.
But not everyone has the budget or the time to travel to career fairs and other events.
For them, the alternative is to invite schools to their facilities.
"Over the years, I've been to a few faculty retreats where companies invite faculty members in for dinner and a tour of their facility," says Hill