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Wrong Marla Provencio?

Marla D. Provencio

Executive Vice President and Chief Marketing Officer

AMERICAN BROADCASTING CORPORATION LTD

Email: m***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

AMERICAN BROADCASTING CORPORATION LTD

Background Information

Employment History

Executive VP-marketing

ABC News


Affiliations

Viacom Inc.

Board Member


PROMAX&BDA

Board Member


Education

Bachelor of Arts

English

University of California , Los Angeles


Web References(89 Total References)


tvline.com

At the time, ABC marketing VP Marla Provencio told the Los Angeles Times, "[#TGIT] showed that people can come to one show and stay the whole night if there is something that has a true natural flow."


www.hispanicbusiness.com [cached]

Marla ProvencioVice-President , Creative Director of On-Air PromotionAmerican Broadcasting Co.Los Angeles , CA


www.disneyabcpress.com

Marla Provencio
Executive Vice President, Marketing, and Chief Marketing Officer, ABC Entertainment Group


www.abcmedianet.com [cached]

Marla Provencio


www.promax.org [cached]

Marla Provencio
EVP & CMO, ABC Entertainment Group Marla Provencio is CMO of ABC Entertainment Group. Previously, she was EVP of marketing at ABC Entertainment Group since June 2009. In this position she oversees all marketing activities for ABC's primetime and late-night lineup, while establishing the tone and brand for the network. Her duties include oversight and strategic planning, creative development and implementation of all on-air and off-air marketing, advertising and promotional campaigns for all ABC Entertainment programming, including scripted and reality series, alternative, movies and specials. Prior to her Group title, Provencio had been EVP of marketing for ABC Entertainment since February 2007. In addition to being responsible for the successful launches of ABC's "Modern Family," "Desperate Housewives," "Lost," "Grey's Anatomy," "Dancing with the Stars" and "Extreme Makeover: Home Edition," among other ABC primetime and late-night programming, Provencio created a variety of award-winning and innovative marketing campaigns. She launched the television industry's first multi-platform brand identity and viewer-navigation system through the "ABC Start Here" initiative, developed multi-platform marketing strategies, alternative reality games and multi-level engagement activities for the hit series "Lost" as well as other programming, and was honored by the Academy of Television Arts & Sciences 2008-2009 Emmy Awards for Outstanding Creative Achievement in Interactive Media (fiction) for "The Dharma Initiative" ("Lost"). Provencio created Hispanic-targeted campaigns for "Desperate Housewives" and "Ugly Betty. Both series' premieres ranked as the No. 1 show of the evening and time period among all Hispanic viewers watching English language television, and Provencio was named one of the top Hispanic marketers of the year by AdWeek's "Marketing y Medios Magazine." For her creative endeavors on behalf of ABC, Provencio was named "Entertainment Marketer of the Year" in 2005 and 2007 by Ad Age. She has also been nominated for numerous PromaxBDA Awards, winning several for on-air promotion campaigns that she developed. These include the "ABC House" branding campaign as well as campaigns for such series as "Modern Family," "Lost," "Desperate Housewives," "Grey's Anatomy," "NYPD Blue" and "Alias," as well as the movie and miniseries "Oprah Winfrey Presents: Tuesday's with Morrie" and "Life with Judy Garland: Me and My Shadows." Provencio started her career in on-air promotion at ABC in 1979 as production coordinator. Over the years she has held various positions, including producer, senior producer and executive director of daytime and children's promotion; VP, overseeing all on-air creative for drama and long-form programming; and VP, marketing, ABC Entertainment. In addition, Provencio was selected by a panel of executives to participate in ABC's mentoring program. She was also voted one of the 50 Elite Hispanic Women two years in a row by "Hispanic Business Magazine.


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