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Wrong Marla Provencio?

Ms. Marla D. Provencio

Executive Vice President Marketing

ABC News

Direct Phone: (818) ***-****       

Email: m***@***.com

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ABC News

47 W. 66Th Street 3Rd Floor

New York, New York 10023

United States

Company Description

ABC News is responsible for all of the ABC Television Network's news programming on a variety of platforms: television, radio and the Internet. Its flagship program is "World News with Diane Sawyer" with other programs including "Good Morning America," "N ... more

Find other employees at this company (5,226)

Background Information

Employment History

Executive Vice President Entertainment Marketing

ABC Pest

Affiliations

Board Member
PROMAX&BDA

Board Member
Viacom Inc.

Education

Bachelor of Arts

English

University of California , Los Angeles

Web References (159 Total References)


ABC Medianet

www.abcmedianet.com [cached]

Marla Provencio


Board of Directors

www.promax.org [cached]

Marla Provencio

EVP & CMO, ABC Entertainment Group
Marla Provencio is CMO of ABC Entertainment Group. Previously, she was EVP of marketing at ABC Entertainment Group since June 2009. In this position she oversees all marketing activities for ABC's primetime and late-night lineup, while establishing the tone and brand for the network. Her duties include oversight and strategic planning, creative development and implementation of all on-air and off-air marketing, advertising and promotional campaigns for all ABC Entertainment programming, including scripted and reality series, alternative, movies and specials. Prior to her Group title, Provencio had been EVP of marketing for ABC Entertainment since February 2007.
In addition to being responsible for the successful launches of ABC's "Modern Family," "Desperate Housewives," "Lost," "Grey's Anatomy," "Dancing with the Stars" and "Extreme Makeover: Home Edition," among other ABC primetime and late-night programming, Provencio created a variety of award-winning and innovative marketing campaigns. She launched the television industry's first multi-platform brand identity and viewer-navigation system through the "ABC Start Here" initiative, developed multi-platform marketing strategies, alternative reality games and multi-level engagement activities for the hit series "Lost" as well as other programming, and was honored by the Academy of Television Arts & Sciences 2008-2009 Emmy Awards for Outstanding Creative Achievement in Interactive Media (fiction) for "The Dharma Initiative" ("Lost"). Provencio created Hispanic-targeted campaigns for "Desperate Housewives" and "Ugly Betty. Both series' premieres ranked as the No. 1 show of the evening and time period among all Hispanic viewers watching English language television, and Provencio was named one of the top Hispanic marketers of the year by AdWeek's "Marketing y Medios Magazine."
For her creative endeavors on behalf of ABC, Provencio was named "Entertainment Marketer of the Year" in 2005 and 2007 by Ad Age. She has also been nominated for numerous PromaxBDA Awards, winning several for on-air promotion campaigns that she developed. These include the "ABC House" branding campaign as well as campaigns for such series as "Modern Family," "Lost," "Desperate Housewives," "Grey's Anatomy," "NYPD Blue" and "Alias," as well as the movie and miniseries "Oprah Winfrey Presents: Tuesday's with Morrie" and "Life with Judy Garland: Me and My Shadows."
Provencio started her career in on-air promotion at ABC in 1979 as production coordinator. Over the years she has held various positions, including producer, senior producer and executive director of daytime and children's promotion; VP, overseeing all on-air creative for drama and long-form programming; and VP, marketing, ABC Entertainment.
In addition, Provencio was selected by a panel of executives to participate in ABC's mentoring program. She was also voted one of the 50 Elite Hispanic Women two years in a row by "Hispanic Business Magazine.


Marla ...

www.promax.org [cached]

Marla Provencio

EVP & CMO, ABC Entertainment Group
Marla Provencio is CMO of ABC Entertainment Group. Previously, she was EVP of marketing at ABC Entertainment Group since June 2009. In this position she oversees all marketing activities for ABC's primetime and late-night lineup, while establishing the tone and brand for the network. Her duties include oversight and strategic planning, creative development and implementation of all on-air and off-air marketing, advertising and promotional campaigns for all ABC Entertainment programming, including scripted and reality series, alternative, movies and specials. Prior to her Group title, Provencio had been EVP of marketing for ABC Entertainment since February 2007.
In addition to being responsible for the successful launches of ABC's "Modern Family," "Desperate Housewives," "Lost," "Grey's Anatomy," "Dancing with the Stars" and "Extreme Makeover: Home Edition," among other ABC primetime and late-night programming, Provencio created a variety of award-winning and innovative marketing campaigns. She launched the television industry's first multi-platform brand identity and viewer-navigation system through the "ABC Start Here" initiative, developed multi-platform marketing strategies, alternative reality games and multi-level engagement activities for the hit series "Lost" as well as other programming, and was honored by the Academy of Television Arts & Sciences 2008-2009 Emmy Awards for Outstanding Creative Achievement in Interactive Media (fiction) for "The Dharma Initiative" ("Lost"). Provencio created Hispanic-targeted campaigns for "Desperate Housewives" and "Ugly Betty. Both series' premieres ranked as the No. 1 show of the evening and time period among all Hispanic viewers watching English language television, and Provencio was named one of the top Hispanic marketers of the year by AdWeek's "Marketing y Medios Magazine."
For her creative endeavors on behalf of ABC, Provencio was named "Entertainment Marketer of the Year" in 2005 and 2007 by Ad Age. She has also been nominated for numerous PromaxBDA Awards, winning several for on-air promotion campaigns that she developed. These include the "ABC House" branding campaign as well as campaigns for such series as "Modern Family," "Lost," "Desperate Housewives," "Grey's Anatomy," "NYPD Blue" and "Alias," as well as the movie and miniseries "Oprah Winfrey Presents: Tuesday's with Morrie" and "Life with Judy Garland: Me and My Shadows."
Provencio started her career in on-air promotion at ABC in 1979 as production coordinator. Over the years she has held various positions, including producer, senior producer and executive director of daytime and children's promotion; VP, overseeing all on-air creative for drama and long-form programming; and VP, marketing, ABC Entertainment.
In addition, Provencio was selected by a panel of executives to participate in ABC's mentoring program. She was also voted one of the 50 Elite Hispanic Women two years in a row by "Hispanic Business Magazine.


ABC Medianet

www.abcmedianet.com [cached]

Marla Provencio ABC Medianet

...
Marla Provencio
Executive Vice President, Marketing, and Chief Marketing Officer, ABC Entertainment Group
...
Marla Provencio was named executive vice president, Marketing, and chief marketing officer, ABC Entertainment Group, in November 2011. In this position she oversees all marketing activities for ABC's primetime, daytime and late-night lineups, while establishing the tone and brand for the network. Her duties include oversight and strategic planning, creative development and implementation of all on-air and off-air marketing, advertising and promotional campaigns for all ABC Entertainment programming, including scripted and reality series, alternative, movies and specials. She was previously executive vice president, Marketing, ABC Entertainment Group, since June 2009. Prior to her Group title, Ms. Provencio had been executive vice president, Marketing, ABC Entertainment, since February 2007.
Ms. Provencio spearheaded the successful launches of the hit series "Modern Family," "Once Upon a Time," "The Middle," "Revenge," "Castle" and "Marvel's Agents of S.H.I.E.L.D.," as well as the critically acclaimed "Grey's Anatomy," "Lost," "Desperate Housewives," "Scandal," "Dancing with the Stars" and "Shark Tank," among other ABC primetime and late-night programming. She created a variety of award-winning and innovative marketing campaigns and launched the television industry's first multi-platform, brand identity and viewer-navigation system through the "ABC Start Here" initiative. Along with other programming, she developed multi-platform digital and social strategies for shows such as "Scandal," as well as alternative reality games and multi-level engagement activities for the hit series "Lost. She also was honored by the Academy of Television Arts & Sciences 2008-2009 Emmy Awards for contribution to the Outstanding Creative Achievement in Interactive Media (fiction) for The Dharma Initiative ("Lost"). Ms. Provencio created Hispanic targeted campaigns for "Desperate Housewives" and "Ugly Betty. Both series' premieres ranked as the No. 1 show of the evening and time period among all Hispanic viewers watching English language television. Ms. Provencio was also named one of the top Hispanic marketers of the year by AdWeek's Marketing y Medios Magazine.
For her creative endeavors on behalf of ABC, Ms. Provencio was named "Entertainment Marketer of the Year" in 2005 and 2007 by Ad Age. She has also been nominated for numerous Promax/BDA Awards, winning several for on-air promotion campaigns that she developed. These include the "ABC House" branding campaign, as well as campaigns for such series as "Revenge," "Modern Family," "Lost," "Desperate Housewives," "Grey's Anatomy," "NYPD Blue" and "Alias," and the movie and miniseries "Oprah Winfrey Presents: Tuesday's with Morrie" and "Life with Judy Garland: Me and My Shadows."
Ms. Provencio started her career in on-air promotion at ABC in 1979 as production coordinator. Over the years she has held various positions, including producer, senior producer and executive director of Daytime and Children's promotion; vice president, overseeing all on-air creative for Drama and Long-form Programming, and vice president, Marketing, ABC Entertainment.
In addition, Ms. Provencio was selected by a panel of executives to participate in ABC's mentoring program. She was voted one of 2011 and 2012's most powerful and influential Latinos from the Imagen Foundation. She was also voted one of the 50 Elite Hispanic Women two years in a row by Hispanic Business Magazine. She currently serves on the Promax/BDA Board of Directors.
Born and raised in California, she holds a Bachelor of Arts in English from the University of California, Los Angeles. Ms. Provencio resides in Arcadia, California with her husband and son.
...
Marla Provencio


ABC Medianet

www.abcmedianet.com [cached]

Marla Provencio

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