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Wrong Marla Kaplowitz?

Ms. Marla E. Kaplowitz

Chief Executive Officer


Direct Phone: (212) ***-****       

Email: m***@***.com

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825 Seventh Avenue

New York City, New York 10019

United States

Company Description

We help clients explore what's possible, inspiring and guiding them to the optimum solution for their brands. Then we exploit it, delivering maximum value to them. Our services include: Media planning and buying ~ Digital media ~ Mobile ~ Search ~ Perform ... more

Find other employees at this company (11,962)

Background Information

Employment History

Procter and Gamble Communications Planning Assignment

Mediavest, Inc.

Senior Vice President, Group Media Director

Ammirati Inc

Assistant Planner - Vice President and Associate Media Director

D'Arcy Masius Benton & Bowles


Chief Executive Officer
American Association of Advertising Agencies , Inc.

Film Society of Lincoln Center

Advertising Women of New York

Member of the Consumer Magazine Committee


The University of California at Santa Barbara



University of California , Santa Barbara

Web References (87 Total References)

MEC | Our team [cached]

Marla Kaplowitz T. +1 212 474 0000

Marla Kaplowitz T. +1 212 474 0000
Join us
Marla Kaplowitz
Chief Executive Officer

MEC's Marla ... [cached]

MEC's Marla Kaplowitz on People Management and Employee Happiness

Marla Kaplowitz is CEO of MEC North America, a top media buying and planning firm. The Makegood recently spoke with Marla about keeping employees happy, managing distributed teams, and empowering leaders. he Makegood: Marla, you are known for a modern leadership style at MEC.

Events | Mediaocean [cached]

Marla Kaplowitz, CEO, MEC, at Advertising Week

We asked Marla Kaplowitz, CEO at MEC, about managing global campaigns. She says it's all about consistency, and managing time and languages differences in multiple countries.
Read more about Marla Kaplowitz, CEO, MEC, at Advertising Week

Industry Interviews | Mediaocean [cached]

Marla Kaplowitz, CEO, MEC, at Advertising Week

This past Monday at Advertising Week, we asked Marla Kaplowitz, CEO at MEC, about managing global campaigns. She says it's all about consistency, and managing time and languages differences in multiple countries.
Read more about Marla Kaplowitz, CEO, MEC, at Advertising Week

4A's Announces Agency Veteran Marla Kaplowitz as New Chief Executive Officer [cached]

NEW YORK, Feb. 24, 2017 /PRNewswire/ --Today the 4A's, the leading trade association representing the advertising agency business, announced that Marla Kaplowitz has been selected as the organization's new president and chief executive officer.

Kaplowitz, CEO of MEC North America, who has also worked at Ammirati Puris Lintas and DMB&B, was chosen unanimously by a 10-person selection committee comprised of 4A's board members, led by 4A's board chair Bill Koenigsberg.
Now, with Marla at the helm, our evolution will be significantly accelerated at a time when our industry is moving at lightning speed," said Koenigsberg, president, CEO and founder of Horizon Media.
"Marla is a dynamic force for change; she is an innovator and truly understands our top priorities for the coming years."
In 2011, Kaplowitz was named CEO of MEC North America, where she was tasked with the development and execution of the agency's strategic growth initiatives, maintaining oversight of North American operations. With more than 29 years of media and communications experience, she built an integrated digital and data offering and a unique client-centric partnership model. Under her leadership, MEC North America grew in both size and scope.
Before joining MEC, Kaplowitz spent 12 years at MediaVest, where she led the Procter & Gamble communications planning assignment for North America and earlier managed a multi-client team that included Avon, Denny's, Heineken and Norelco. Kaplowitz began her career at DMB&B, working across clients including Burger King, Merck and Procter & Gamble, before moving to Ammirati Puris Lintas, where she oversaw the Labatt, Nickelodeon Networks and Unilever businesses. She is a member of the 4A's Media Leadership Council and She Runs It (formerly Advertising Women of New York) and was recognized by Advertising Age as a Woman to Watch in 2012.
"As a passionate member of this industry for nearly 30 years, I'm thrilled to join the 4A's at this exciting and pivotal time for marketing and communications," said Kaplowitz. "I look forward to working with the team at the 4A's, including the board, as well as partnering with industry leaders to ensure a thriving future."
Kaplowitz, whom Koenigsberg described as "curious and inventive," will be filling the role following Hill's departure in June.
"I have known Marla for a long time, and her passion is evident and infectious, which is critical to doing this job well. I think leading this organization will come naturally to her."
Kaplowitz will attend the 4A's Transformation conference in Los Angeles this April; her official start date is yet to be finalized.

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