~ with Marla Bosworth ~
"When I decided it was time to move my business to the next level, it was a no-brainer.
This one was great because it was bath & body specific so all of the questions related.
This boot camp was well worth the investment.
was extremely knowledgeable and organized.
Students who take the FULL 3-Day Boot Camp will receive: A 20-minute private consultation with Marla Bosworth
, a personalized certificate of completion, preferred classroom seating, and an organized binder for all of your handouts & worksheets.
will cover the essentials of running a successful bath and body business:
will show you how to make your customers and potential customers see you as the only solution to their needs.
will share her
tips and tricks for search engine marketing that you can implement yourself.
will share nearly 30 years of tried-and-true retail selling techniques you'll look forward to implementing.
brings years of retailing experience and offers insights into what makes retailers fall in love with a product line.
We'll cover sell sheets, terms and conditions, introductory offers to boost initial sales and gain new customers, retail displays, UPC codes, and much more.
Get ready to take lots of notes as you learn many effective wholesaling secrets - from running an effective wholesale trade show campaign to approaching retailers to carry your line.
You'll learn how to set up your internet marketing so that retailers find you easily through the internet.
will share her
tips on tapping into large retailers such as Whole Foods and how landing one significant account can take your business to a new level.
Marla Bosworth is the CEO and President of Back Porch Soap Company, a wholesaler and retailer of sea-inspired bath and body products.
products are sold in Whole Foods and more than 200 retail boutiques and spas worldwide.
Marla earned a B.A. in English/Journalism from the University of New Hampshire in 1987.
She has an extensive background in marketing, market research and manufacturer consulting as a Market Research Analyst for the company now known as Forrester Research.
clients included Hewlett-Packard, Canon, Xerox and IBM
to name a few.
She is currently an independent bath and body business consultant.
Understanding retail sales and products at an early age (she began working in retail at 16 in the resort town of Jackson Hole, Wyoming), Marla developed a keen eye for how to differentiate consumer products and began uncovering the secrets to successful selling techniques - from trendy gift shop boutiques to ski apparel.
After running her
own retail store in the Boston area for a number of years, she
recently decided to pursue wholesale and internet sales exclusively.
Marla is a contributing author for The Saponifier Magazine, a moderator on Indie Beauty Network, and a speaker at the Handcrafted Soapmakers Guild Conference in 2009 and 2010.
also teaches natural skincare and business classes throughout the U.S.