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This profile was last updated on 10/19/14  and contains information from public web pages and contributions from the ZoomInfo community.

Chief Executive Officer and Presi...

Local Address: Jackson Hole, Wyoming, United States
Back Porch Soap Company
711 Amsterdam Ave.
New York City, New York 10025
United States

Company Description: Back Porch Soap Co. was founded in 1998 by me, beauty industry expert, Marla Bosworth. I'm a Massachusetts resident who is inspired daily by life in and around...   more
Background

Employment History

Board Memberships and Affiliations

Education

  • B.A. , English/Journalism
    University of New Hampshire
124 Total References
Web References
3-Day Bath & Body BUSINESS Boot Camp at The Nova Studio in Point Richmond, CA (SF Bay Area)
www.thenovastudio.com, 19 Oct 2014 [cached]
~ with Marla Bosworth ~
"When I decided it was time to move my business to the next level, it was a no-brainer. This one was great because it was bath & body specific so all of the questions related. This boot camp was well worth the investment. Marla was extremely knowledgeable and organized.
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Students who take the FULL 3-Day Boot Camp will receive: A 20-minute private consultation with Marla Bosworth, a personalized certificate of completion, preferred classroom seating, and an organized binder for all of your handouts & worksheets.
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Marla will cover the essentials of running a successful bath and body business:
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Marla will show you how to make your customers and potential customers see you as the only solution to their needs.
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Marla will share her tips and tricks for search engine marketing that you can implement yourself.
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Marla will share nearly 30 years of tried-and-true retail selling techniques you'll look forward to implementing.
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Marla brings years of retailing experience and offers insights into what makes retailers fall in love with a product line. We'll cover sell sheets, terms and conditions, introductory offers to boost initial sales and gain new customers, retail displays, UPC codes, and much more.
Get ready to take lots of notes as you learn many effective wholesaling secrets - from running an effective wholesale trade show campaign to approaching retailers to carry your line. You'll learn how to set up your internet marketing so that retailers find you easily through the internet.
Marla will share her tips on tapping into large retailers such as Whole Foods and how landing one significant account can take your business to a new level.
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Marla Bosworth
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Marla Bosworth is the CEO and President of Back Porch Soap Company, a wholesaler and retailer of sea-inspired bath and body products. Her products are sold in Whole Foods and more than 200 retail boutiques and spas worldwide. Marla earned a B.A. in English/Journalism from the University of New Hampshire in 1987. She has an extensive background in marketing, market research and manufacturer consulting as a Market Research Analyst for the company now known as Forrester Research. Her clients included Hewlett-Packard, Canon, Xerox and IBM to name a few. She is currently an independent bath and body business consultant. Understanding retail sales and products at an early age (she began working in retail at 16 in the resort town of Jackson Hole, Wyoming), Marla developed a keen eye for how to differentiate consumer products and began uncovering the secrets to successful selling techniques - from trendy gift shop boutiques to ski apparel. After running her own retail store in the Boston area for a number of years, she recently decided to pursue wholesale and internet sales exclusively. Marla is a contributing author for The Saponifier Magazine, a moderator on Indie Beauty Network, and a speaker at the Handcrafted Soapmakers Guild Conference in 2009 and 2010. She also teaches natural skincare and business classes throughout the U.S.
Meet the Team | Saponifier
saponifier.com, 23 Aug 2014 [cached]
Marla Bosworth, Feature Writer
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Marla Bosworth
Marla Bosworth is the CEO and President of Back Porch Soap Company in Jackson Hole, Wyoming. Marla teaches natural skincare classes throughout the U.S. and online. ( www.backporchsoap.com). She provides product, brand and marketing strategies for handmade beauty companies as well as retails, wholesales and private labels soaps and bath and body products.
Soap Making Classes, Start a Natural Bath and Body Products Business, Soap Making School Cosmetology
www.backporchsoap.com, 1 July 2014 [cached]
Our hands-on, cosmetic courses and soapmaking classes are taught by Marla Bosworth, president and founder of Back Porch Soap Company. She brings 30 years experience in retail, marketing and market research (16 years experience in the handmade bath and body industry, specifically). During the past 10 years she has taught thousands of students worldwide how to make soap, start a soap business, and formulate skincare products.
Here's what some of our students have said about our classes:
"I really enjoyed the Bath & Body Business Boot Camp. The information Marla gave was excellent. I am excited about the new levels of my Bath & Body Business. -Ronisha F.
"This boot camp was well worth the investment. Marla was extremely knowledgeable and organized. The biggest benefit (other than the valuable information) was to have the focus on bath and body. All of the questions were relevant. It was also great to meet other women and develop relationships with them. -Carla M.
"Marla is awesome! Inspiring and motivational. She is so business savy! She gave me so much information and clarified any questions I had. Marla is a wonderful instructor and an overall great business leader. Thanks Marla! -Anonymous
"This is the most 'user' friendly workshop I've ever attended. Everyone was so nice and helpful. Marla is so knowledgable and is a wonderful instructor!!! I thoroughly enjoyed this experience and I've learned a lot! Thank you so much. -Anonymous
"I loved Marla and think she did an excellent job.
Advocacy Leaders - Indie Business Community
indiebeauty.com, 4 July 2012 [cached]
Marla Bosworth
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Marla Bosworth, Back Porch Soaps IBN Member Since May 2007
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Comment by Marla Bosworth on March 2, 2010 at 5:46pm
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Comment by Marla Bosworth on March 2, 2010 at 5:13pm I'll take Massachusetts. I'd love to take Wyoming, my home state as well.
Comment by dM, CEO on March 2, 2010 at 5:08pm Wow, that would be great if Marla is going.
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In regards to the post that Marcia has on the Sustainable Cosmetics Summit, I know Marla from Back Porch Soaps is attending.
From one of my students regarding ...
www.backporchsoap.com, 1 July 2014 [cached]
From one of my students regarding this class: "Marla - Thank you, Thank you, Thank you!
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The webinar is taught by Back Porch Soap Company CEO and President Marla Bosworth, a 16-year bath and beauty expert and market research analyst, who launched her company in 1998 with only a few hundred dollars. Now Back Porch Soap wholesales to more than 500 upscale boutiques, Whole Foods, resorts, gift stores and spas.
In this webinar Marla will share common and costly mistakes which will save you valuable time and money.
She will cover the following:
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Your Instructor: Marla Bosworth is CEO and President of Back Porch Soap Company. She has been fully immersed in retail sales and marketing for more than 30 years. For the past 16 years Marla has taught product formulation classes to thousands of students from around the world. Her company's wholesale clients include Whole Foods and upscale boutiques. Marla shares her passion for cosmetic formulation, soap making, bath and body products, natural skincare and entrepreneurship. She feels her true calling is formulating natural and organic products and teaching others how to formulate soap and skincare luxuries.
Her credentials include a B.A. in English/Journalism from the University of New Hampshire in 1987. She has an extensive background in marketing, market research and manufacturer consulting as a Market Research Analyst for the company now known as Forrester Research. Clients included Hewlett-Packard, Canon, Xerox and IBM.
Marla is a contributing author for The Saponifier Magazine, a moderator on Indie Beauty Network, and a speaker at the Handcrafted Soapmakers Guild Conference from 2009-2014. She leads natural skincare workshops and business classes at colleges, adult education programs and conferences throughout the U.S.
A note from Marla: "I hope you'll join me for this enlightening and educational, two-night webinar.
Other People with the name "Bosworth":
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