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This profile was last updated on 1/1/08  and contains information from public web pages and contributions from the ZoomInfo community.

Employment History

  • Pure Image Inc

Board Memberships and Affiliations

  • Founder
    Discreet Wear
7 Total References
Web References
The winning logo was created by ..., 1 Jan 2008 [cached]
The winning logo was created by Mark Terao of Pure Image Promotional Products . Beginning in 2008, Mark's design will grace all Club Communications (including this website), and will appear on WSSC authorized merchandise -- including the jerseys our players will wear. Thanks, Mark!!
HOME, 13 May 2006 [cached]
Pure Image founder Mark Terao is scrambling to keep up with the demand he created for college football calendars
Steve Wilhelm Staff Writer
You might say Mark Terao has an eye for unique opportunities.
How else would you explain that Terao now runs the nation's largest producer of college football and basketball calendars, spring boarding off an earlier career manufacturing clothing for nursing mothers?
These days Terao has left his clothing company behind, and is mostly focused on Pure Image Inc., his Seattle calendar company.His warehouse still stacked with 1999 calendars, Terao and his staff are busy assembling calendars for the year 2000.Those will be released late this summer, in time for the fall college football season.
Last year the company published 10 calendars.Terao, 37, plans to publish calendars for 27 separate schools next year, and up to 40 the year after that.In 1998 revenues were $250,000.He expects to generate $500,000 in sales this year.
An enthusiastic man, Terao decided to produce the calendars as a way to combine his love of sport with a business.
Challenged by Terao to come up with a business idea combining printing and sports, Lutu thought of college football calendars.
A business was born.
It wasn't the first time, however, Terao brainstormed an idea into an enterprise.
Terao launched Discreet Wear, a nursing clothing business, in the mid 1980s when he was in his 20s.He got the idea while working as a flight attendant with Alaska Airlines while in college.He realized there wasn't ample clothing for mothers to use to nurse discreetly in public.
"It turned out to be one of those ideas nobody had ever done before, and it took off," Terao said.At its peak, Discreet Wear hit $1.5 million in sales, Terao said.
After checking at the University Bookstore for a Huskies calendar and finding none, Terao made a mock-up and brought it to the University of Washington director of trademarks and licensing.He walked away with a license, quickly got another for the Washington State University Cougars, and produced his first calendars for the 1997-'98 season.
Now Terao is producing calendars for college teams nationwide, and he's adding more.The calendars are sold through college bookstores, online, and at other retail centers in college towns.A standard licensing arrangement is for the college to get 8 percent of the calendar's wholesale price in exchange for use of the school's images and logos.
"Schools and retailers love our calendars," he said."We get calls now from schools asking us to do it for them."
Terao operates from a 2,000-square-foot office/warehouse under a day-care center, in an obscure industrial area south of Lake Union.His five employees work in a clutter of stockpiled calendars and computers.
One limitation for Terao is that under college athletic rules Pure Image cannot use photos of current athletes for its calendars.He adapts by running a combination of well-known recent college athletes, scenes of the cheerleaders and bands that give the feeling of the game, and photos of famous vintage stars.
Of Japanese roots and born in Seattle, Terao has the entrepreneurial spirit.His grandmother, now 105, built up large real estate holdings before World War II, lost it all, and did it again.His mother was a founder of Sound Savings and Loan, a former Seattle thrift institution.
He works entrepreneur's hours: 12 hours a day, seven days a week, with some time squeezed in for family and children.
"When you have your own business you don't have time off," he said.
HOME, 13 May 2006 [cached]
CONTACT: Mark Terao
Tel: 800-337-6057 Fax: 206.292.9481
HOME, 1 Nov 1999 [cached]
Mark Terao, 38, and a friend were brainstorming business ideas when they thought of making college football calendars--an idea they concluded was so great, someone else must surely be doing it.But rather than just forget it, Terao, of Seattle, decided to do a little research.Checking with both the University of Washington in Seattle and Washington State University in Pullman, he found out that not only was no one making football calendars, but the schools were hungry for such a product."That opened the door," he says.
Terao formed Pure Image Inc. in 1997 (of which his friend owns a small part), producing a 16-month wall calendar for both universities, including a photo of the stadiums, pictures of former players, statistics and a game schedule.The next year, he expanded to 10 schools."This year, we're doing 23 schools," Terao says."Next year, we're set to do 30 to 35."In addition to football, he also does basketball calendars for some schools.
The college calendar has sparked a number of other products, including promotional calendars for private companies and professional sports teams--and even a computer screensaver that plays schools' fight songs.Terao expects sales to top $500,000 this year--and to double in 2000.
West Seattle Soccer Club, 12 Nov 2007 [cached]
The winning logo was created by Mark Terao of Pure Image Promotional Products (206) 763-6014.
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