"The need of the hour here is high-level cricket events," noted Mark Semmence, General Manager, Sportsbrand Media Group.
In pictures: Action from the 2nd day's play
"A revival of tournaments pitting India and Pakistan is not far from being a possibility," Semmence
"Besides this revival, we are also thinking about a game between the veterans from India and Pakistan," he
added.Semmence, a previous founder of Sports Services Group, has been recently appointed Director of International Cricket and General Manager of Middle Eastern Region for Sportsbrand.
"We got a first-hand experience of the Indian sports presence here during the recent tennis tournaments here.We were getting calls for tickets throughout the competition," Semmence
"There is a strong Indian presence in the UAE and the country is crying out for high-level cricket events that people can watch," he
said.Semmence's scope of work mainly revolves around the television business and the wider business of entertainment.Sportsbrand
is presently in talks with the ICC for producing the ICC Classic Series revolving around great batting and bowling moments.
"We are in the process of agreeing with the ICC and things should be clearer in the next few months," Semmence