Mark Satterfield, Chief Executive Officer, Gentle Rain Marketing LLC
Share This Profile
Share this profile on Facebook.
Link to this profile on LinkedIn.
Tweet this profile on Twitter.
Email a link to this profile.
See other services through which you can share this profile.
This profile was last updated on 12/19/14 and contains information from public web pages and contributions from the ZoomInfo community.
User Verified.

Mark Satterfield

Wrong Mark Satterfield?

Chief Executive Officer

Gentle Rain Marketing LLC
720 Rio Grande Drive
Alpharetta , Georgia 30022
United States

Company Description: At Gentle Rain Marketing LLC we focus exclusively on advising our clients on strategies for marketing services, lead generation and business development. That's all...   more
Background

Biography

  • Mark Satterfield is the founder and CEO of Gentle Rain Marketing LLC. Since 1992 he has advised over 1100 consultants, entrepreneurs and other senior sales executives on the Gentle Rain Process for developing new business relationships.Prior to found...
60 Total References
Web References
ProAdvisor Expert Series - Mark Satterfield
www.proadvisorexpertseries.com, 19 Dec 2014 [cached]
Mark Satterfield ProAdvisor Expert Series - Mark Satterfield
...
Mark Satterfield
...
Mark Satterfield
Mark Satterfield is best known as the author of 7 books including the Amazon.com #1 best seller, Unique Sales Stories: How To Persuade Others Through The Power of Stories, and as the Founder & CEO of Gentle Rain Marketing Inc.
Mark's point of view is that any small business owner, consultant or advisor can have a highly effective marketing system up-and-running in less than 30 days. His controversial belief is that most internet "gurus," and marketing experts, make attracting consistent streams of brand new clients far too difficult & complex.
Prior to founding Gentle Rain Marketing, Mark held executive positions with PepsiCo and Kraft Foods in addition to having served as the Director of Career
Services for the Graduate School of Business at Emory University.
Mark has a Masters Degree in Psychology and an undergraduate degree in English from Washington University. He is a two-time winner of the Dow Jones award for writing excellence, the AMA award for excellence in management education and has been included in Who's Who in Finance and Industry, Who's Who in Higher Education, and many other biographical guides.
In The One Week Marketing Plan: ...
www.xyrm.com, 29 Nov 2014 [cached]
In The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business, Mark Satterfield makes a very bold claim, even for a marketing book. The author claims that he can help most businesses (small to medium sized) improve their marketing in one week with a budget of $300 or less.
...
Satterfield's book The One Week Marketing Plan is divided into two sections.
...
Mark Satterfield is the CEO of Gentle Rain Marketing, author, and consultant. He can be found at Gentle Rain Marketing and on Twitter at @gentlerainman. His book can be found on Amazon.
In The One Week Marketing Plan: ...
www.xyrm.com, 1 Nov 2014 [cached]
In The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business, Mark Satterfield makes a very bold claim, even for a marketing book. The author claims that he can help most businesses (small to medium sized) improve their marketing in one week with a budget of $300 or less.
...
Satterfield's book The One Week Marketing Plan is divided into two sections.
...
Mark Satterfield is the CEO of Gentle Rain Marketing, author, and consultant. He can be found at Gentle Rain Marketing and on Twitter at @gentlerainman. His book can be found on Amazon.
Only if done right, says Mark ...
www.blackenterprise.com, 23 Aug 2014 [cached]
Only if done right, says Mark Satterfield, author of The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business (BenBella Books). While anybody can key words into a template, it's not so easy to create a professional blog that reels in potential clients and keeps current ones engaged. You have to strike the right tone, come up with great topics, and know how to hold a reader's attention.
"Done well, your blog can become an essential component in your marketing arsenal," says Satterfield, of Gentle Rain Marketing, Inc. The power of writing a regular blog goes beyond building a brand for your business and attracting new clients. If you do it consistently, your blog becomes a powerful tool for cementing relationships with your existing clients and thwarting the attempts from your competitors to poach them."
In The One Week Marketing Plan, Satterfield shares actionable strategies to help entrepreneurs set up a successful, sustainable niche marketing plan in just five business days. Here, he spotlights eight tips for creating a compelling, business-driving blog:
1. Know what your readers care about. First and foremost, successful blogging is all about offering value to your readers. It doesn't matter how well-written your posts are if they don't provide useful information or answer readers' questions. People are looking for resources to enhance their lives. "Specifically, I advise you to not only consider what your target audience cares about, but also to think about the words and phrases they're likely to use when searching for that information," Satterfield suggests. "Be sure to include these keywords in your headlines and copy so that your posts will be more likely to show up in the first few pages of search results. This is one component of search engine optimization, or SEO."
2. Find your voice. (And make it an engaging one!) If your goal is to drive readers away or put them to sleep, write in dense "corporate speak" and use a lot of industry-specific, arcane phraseology. The tone of your writing should be more entertaining and approachable, even though you're primarily talking about your business. "If you read your blog post aloud and conclude that your words would turn an in-person meeting into a snooze-fest, think twice before hitting 'publish,'" advises Satterfield. "In fact, when you're creating posts, aim for the tone you'd strike in a one-on-one conversation with a prospect or customer."
3. Write about compelling topics. Consistently creating compelling content is a challenge for a lot of bloggers. So that you don't find yourself facing blogger's block, it's smart to have a broad understanding of what readers generally find interesting. "I suggest making a list of posts you want to publish, so that you can work on them when inspiration strikes," Satterfield says. "Be sure to keep a constantly evolving record of any new ideas that come to you."
4. Tap into current trends. "Google Trends" is a valuable tool that lets you know on an hour-by-hour basis what the most popular searches are. If you write a timely post centered on one of these trends, you may get a quick traffic boost to your blog. "As a busy business owner, you can't constantly monitor Google trends, ready to churn out a relevant post," Satterfield acknowledges.
...
"You know your target audience and what they will generally respond well to, so trust your instincts and adjust your approach going forward if need be," Satterfield instructs.
...
"You can even embed videos in your posts," Satterfield says.
In Unique Sales Stories: How To ...
www.ascotnewsdesk.com [cached]
In Unique Sales Stories: How To Persuade Others Through the Power of Stories, Mark Satterfield teaches readers how to have this same powerful sales and marketing strategy that will make them stand out from the competition.
You might be thinking: 'It can't be that simple.' But Mark has proved it is. There is a definite art to story-telling and when Mark is in front of an audience sharing his simple five-step process with them, they get to see that they too can create great stories that persuade and entertain. Audiences are amazed when they see how easily they can learn the art of persuasion and how it will make their clients remember them because they made it believable.
Mark Satterfield uses Super Bowl commercials as an example of the power of a story. Those ads run around $3 million for 60 seconds and people never forget them; in fact, the commercials are now almost as popular as the game itself. Anyone can now have that power at their fingertips - minus the $3 million tab!
Very few people are natural-born storytellers. Mark admits he wasn't - but it's a skill he learned and he now passes that skill on to readers and audiences. The power of persuasion is strong and audiences are thoroughly entertained when he shows them how easily they can learn to do it too. He's proven it works - after all, we know that's the one thing all successful professionals have in common - telling great stories.
Unique Sales Stories is a practical guide for developing and delivering memorable stories. Divided into three main sections, it offers a collection of Mark's essays on creating unique stories with step-by-step instructions on how to develop your own one-of-a-kind sales stories, and includes a variety of examples he has developed for clients to use.
Mark has a Masters Degree in Psychology and an undergraduate degree in English from Washington University. Prior to founding Gentle Rain Marketing, he held executive positions with PepsiCo and Kraft Foods in addition to having served as the Director of Career Services for the Graduate School of Business at Emory University. He has been mentioned in Who's Who in Finance and Industry, Who's Who in Higher Education, and is the recipient of the AMA Award for Excellence in Management Education.
Mark encourages readers to visit www.uniquesalesstory.com or www.GentleRainMarketing.com for more information on his book and seminars.
Other People with the name "Satterfield":
Other ZoomInfo Searches
Accelerate your business with the industry's most comprehensive profiles on business people and companies.
Find business contacts by city, industry and title. Our B2B directory has just-verified and in-depth profiles, plus the market's top tools for searching, targeting and tracking.
Atlanta | Boston | Chicago | Houston | Los Angeles | New York
Browse ZoomInfo's business people directory. Our professional profiles include verified contact information, biography, work history, affiliations and more.
Browse ZoomInfo's company directory. Our company profiles include corporate background information, detailed descriptions, and links to comprehensive employee profiles with verified contact information.
zirhbt201304