, producing artistic director for Keegan Theatre
, an intimate 114-seat theatre in Dupont
, says that the former girl's-school gymnasium where the company performs has never quite been adequate.
says, "it became very obvious as we started talking about renovating the bathrooms that it was going to take a lot more than just that to make the building a successful venue.
Their space had no cast green room or dressing room, no rehearsal space, and little storage.
The patron agreed to donate enough to make it all happen--the plan calls for all these things, going from the theatre's current 3,500-square-foot space to over 6,000, making it ADA accessible, and adding a new, glass-clad vestibule.
first had to buy the building, at 1742 Church St NW, from their landlord.
"We closed June 22, 2013--my birthday," Rhea
And now the theatre is fundraising to make up the difference--the donor ended up paying for the cost of the building, but renovations will be another $1.5 million.
The "In Good Company' fundraising campaign has typical naming opportunities available (sponsors can purchase the rights to name the lobby, the stage, the elevators, etc--the mezzanine lobby is already spoken for), as well as an unconventional tactic: for $100, patrons can be part of a video installation that will be installed in the lobby and show pictures of fans.
And in homage to how the project began, sponsors can even name a toilet.
"It's sort of a high-end---well, it's not the highest-end naming opportunity," Rhea