Mark Posno, director of business development, The Netherlands Organization for Applied and Scientific Research (TNO), Zeist, the Netherlands, offered his point of view on product versus ingredient testing.
"In Europe, people think about food and in the U.S. people think about pills.In Europe, most companies who conduct research start at the product level.This was the case with Unilever
when it brought its phytosterol-fortified margarine to market," he
said."In order to receive regulatory approval, Unilever
had to test the margarine for safety and efficacy, even though a wealth of data already existed on the phytosterol ingredient."He
went on to say that the situation is quite different in the U.S. where companies are conducting most research on the ingredient level."There is something missing in that equation, I believe.The way an ingredient interacts in a food or beverage matrix is totally different than how the ingredient may act on its own," he