So far, Prime has located its car washes in areas where such customers are concentrated, noted Mark Perlstein, a broker at Indianapolis-based Sitehawk Retail Real Estate.
Prime's first location is along State Road 37 near 146th Street in Noblesville.
Its newest store sits along Michigan Road between Indianapolis and Zionsville.
"They're going to strive for the higher-income areas," Perlstein
said of Prime
"The [store] that Prime
did [in Noblesville] is kind of the Cadillac of car washes, there's no doubt about that."
Interestingly, Prime's Noblesville store sits three miles directly south on 37 from a Crew Carwash.
And Prime's Michigan Road location sits a mile south of one Crew store and 1-1/2 miles north of another Crew location.
said Crew will be difficult to compete against because it is so good at picking the best locations for its stores.
"The car wash industry is highly competitive and very difficult to penetrate, especially when you have companies like Mike's and Crew," Perlstein
Those are standard for franchise businesses, said Perlstein, the retail real estate broker.