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This profile was last updated on 2/5/16  and contains information from public web pages and contributions from the ZoomInfo community.

Research Director

Gartner UK Ltd
Phone: +44 ***********  
Email: m***@***.com
Local Address:  Egham , Surrey , United Kingdom
Gartner , Inc.
56 Top Gallant Rd P O Box 10212
Stamford , Connecticut 06904
United States

Company Description: Gartner, Inc. offers independent and objective research and analysis on information technology, computer hardware, software, communications and related technology...   more

Employment History

12 Total References
Web References
ResourceiT - Powering Channel Partnerships, 19 April 2014 [cached]
Mark Paine ResourceiT - Powering Channel Partnerships ResourceiT Blog
Posted by Mark Paine at 12:57
Mark Paine
Mark ..., 24 July 2013 [cached]
Mark Paine
Mark Paine
Account Director
Mark Paine of ..., 18 Sept 2015 [cached]
Mark Paine of Gartner used his research to show how traditional inbound sales techniques such as telesales were giving way to better customer communications generally with a better informed customer also providing impetus to sales. He said that selling to the new type of customer would be a challenge, with some 45% of IT spend already decentralised and rising.
The keynote from Mark Paine ..., 28 Mar 2014 [cached]
The keynote from Mark Paine of Gartner talked of the nexus of forces - mobility, big data, cloud -combing to force new ways of thinking.... and marketing. Customers need to know who you are and how to find you, he suggested. And this means suppliers such as ISVs need to look beyond the product, re-evaluating routes to market. A key test for any supplier on this differentiation - can an ISV replace its sales messaging with that of a competitor? If this still works, the ISV needs to change and get more focus in its message.
With individuals and whole sections within enterprises bypassing traditional IT departments, ISVs have to work out how to engage with these new buyers, Mark Paine said.
The convention will feature a keynote ... [cached]
The convention will feature a keynote from Gartner's Mark Paine who says: “The Nexus of Forces (the convergence and mutual reinforcement of the four interdependent trends: social interaction, mobility, cloud, and information) has had profound effects on what technology is now significant and who buys it. The advancements in Big Data, business intelligence and Hybrid cloud platforms introduces different buyers of these products.�
In his presentation, Mark Paine will outline the opportunities provided by these technologies and the reasons companies are choosing them. He will also share insight into the CXO priorities and the business drivers influencing them. Mark will then explain the shift in customer buying behaviours and will recommend ways for ISVs to succeed in selling to these ‘new’ customers.
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