3-1-06 Industry News: Mark Nenow Joins Brooks Sports in Executive Role
...Mark Nenow Joins Brooks Sports in Executive Role
BOTHELL, WA - Brooks Sports, Inc.
, a leading running company headquartered in Bothell, Wash., today announces sports merchandising maven and running legend Mark Nenow
as vice president of global footwear merchandising.
executive management team, Nenow
arrives with more than 20 years of industry experience and a decorated track record both in and out of the office.His
professional history boasts an impressive and robust list of sports marketing and product line management experiences with brands such as Nike Inc. and Asics Tiger Corporation
, while his
running career shines with World and American Records in the 10,000 meters.Nenow joins a passionate team of running footwear designers, developers and advanced concepts professionals.His
principal area of focus includes managing global merchandising and business planning of all Brooks' footwear from the product brief stage through introduction into the marketplace. "Mark is an exceptional addition to our Brooks team on so many levels," said Jim Weber, president and CEO of Brooks.
...Prior to his Brooks appointment, Nenow served as global footwear product director for Nike's ACG footwear division.Before assuming that position in 1996, he held various product line management and marketing positions for Nike's Running, Trail Running, Distance Running, and Track & Field divisions.Preceding his extensive tenure at Nike, Nenow spent three years with Asics as a category business planner in the Running division, and earlier a sports marketing and promotions manager for its Running, Racing and Track & Field division. In addition to aforementioned career moves, Nenow served as an athlete contract consultant to athletic footwear and apparel companies including Nike, Puma and Asics, as well as to other notable consumer product companies such as Levi Straus, Pepsi, IBM and Kodak.
Rounding out his
running resume, Nenow
also worked in various running specialty retail stores through the years, connecting directly with Brooks' core customers on the floor level to best ascertain their performance gear needs.