"Your CV is a sales opportunity," says Mark Moreau, commercial director at True North Human Capital.
"The objective is to grab the reader's attention at the earliest opportunity.
Young people are digital savvy, they get that."
, an executive search and talent and resource consultancy, finds those over 40 often let themselves down when applying for posts.
says the inability to write a CV that will attract potential employers is not limited to any particular sector: many job seekers from all areas of business aged over 40 have CVs
not fit for purpose and are missing out on positions.
says their CVs
are too long, use too much CV jargon and are often not structured in a way that is relevant to the role for which they are applying.
It has to make me want to scroll down and find out more," explains Mr Moreau
Use numbers: I achieved such and such, by doing such and such," says Mr Moreau
says: "Many over-40s plateau and become consultants.
Subsequently, I'll get CVs
in chronological order and read about projects that are unheard of.
But scroll down and there's much more relevant experience."
says the danger is that people end up being judged on their more recent consultancy work rather than their more relevant earlier posts: "They've often got plenty more in their kitbag, which is only brought to the fore on page two, three, four or five."
is used regularly in decision making, so it must be used to its full capacity.