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This profile was last updated on 8/31/14  and contains information from public web pages and contributions from the ZoomInfo community.

Mark J. Mallardi

Wrong Mark J. Mallardi?

Chief Executive Officer

Local Address: Los Angeles, California, United States
Listen for Life Ltd
484 Lakepark Ave Suite 681
Oakland, California 94610
United States

Company Description: Before Listen for Life was founded in 1998, the world was losing music cultures at the rate of five per year! While endeavoring to record/film those cultures and...   more
Background

Employment History

Education

  • Bachelor of Business Administration
    Iona College
  • Bachelor of Business Administration Degree
    Iona College
47 Total References
Web References
LFL Team - Listen For Life
www.listenforlife.org, 18 Aug 2014 [cached]
Mark Mallardi, CEO Mark has amassed a great deal of expertise in the K-12 Education, Entertainment, and Game industries, having been: VP of Marketing for Educational Insights, VP of Marketing Communications for Classroom Connect, CMO for Scope Seven, Inc, an interactive design and media services provider to the Entertainment and Game industries. Mark also spent nearly a decade consulting with Fortune 500 Consumer Goods companies on behalf of Information Resources, Inc. (IRI), where he served as SVP, Client Services & Western Regional Manager. In addition, Mark served as SVP, Sales & Marketing for EmSense, a pioneer in using neuroscientific technology to measure consumer reactions to advertising, packaging and in-store environments. A practiced public speaker, Mark is a frequent presenter at industry conferences. He is a prolific writer whose articles have been published in industry journals. He has a Bachelor of Business Administration, with concentration in
Blueocean Market Intelligence ...
www.blueoceanmi.com, 20 Feb 2013 [cached]
Blueocean Market Intelligence Adds Mark Mallardi as Senior Vice President of Client Development February 20, 2013 blueocean market intelligence -
...
Blueocean Market Intelligence Adds Mark Mallardi as Senior Vice President of Client Development
Blueocean Market Intelligence Adds Mark Mallardi as Senior Vice President of Client Development
February 20, 2013
PHOENIX - (Feb. 20, 2013) - Research and analytics firm Blueocean Market Intelligence announces today that former Buyology executive, Mark Mallardi, has joined the company as senior vice president of client development. This executive appointment follows a strong 2012 performance for Blueocean Market Intelligence and the addition of other key sales staff.
"Mark is a talented leader with many years of experience in building and motivating highly successful sales teams, cultivating new client relationships and delivering strategies that result in business impact," says Blueocean Market Intelligence CEO Kumar Mehta.
...
In this role, Mallardi will be focused on expanding Blueocean Market Intelligence's client roster, deepening its current relationships and educating businesses about Blueocean Market Intelligence's innovative offerings in data analytics, social media, market intelligence and customer engagement.
Mallardi has a proven track record of developing business using his experience in sales, marketing and research across a variety of industry sectors including consumer goods, health care, media and entertainment, retail, technology and telecommunications. His previous leadership roles at Buyology Inc., EmSense Corporation, Scope Seven Inc., Information Resources Inc., PepsiCo, Philip Morris USA and SPAR Inc. make him uniquely qualified to lead Blueocean Market Intelligence to unprecedented levels of growth, added Mehta.
Mallardi is a published author and frequent presenter at industry conferences. He has a Bachelor of Business Administration from Iona College in New Rochelle, N.Y.
Mark ...
www.blueoceanmi.com, 28 Oct 2013 [cached]
Mark Mallardi
Senior Vice President - Client Development
A veteran of 30 years in the Market Research and Information Technology industries, Mark has an impressive track record of building businesses on a global scale and across a variety of industry sectors, including Consumer Goods, Education, Media and Entertainment, Technology and Telecommunications. Throughout his career, he has consistently been at the forefront of innovation, as a pioneer in the fields of digital marketing, neuromarketing research, digital gaming and electronic classroom instruction. Prior to joining Blueocean, Mark was EVP, Sales and Marketing at Buyology; SVP, Sales & Marketing at EmSense; SVP & Western Region Manager at Information Resources (IRI); CMO & General Manager at Scope Seven; and held similar leadership positions at PepsiCo, Educational Insights, Classroom Connect and SPAR Group. He is a contributor to industry publications and a frequent presenter at industry conferences. Mark earned a Bachelor of Business Administration Degree from Iona College in New York.
edplay
www.edplay.com, 6 Sept 2006 [cached]
Educational Insights has appointed Mark Mallardi vice president of marketing.In his new role, Mallardi will be responsible for the development of marketing and branding strategy, co-marketing relationships and a customer insights database.His charter extends to all aspects of marketing planning and execution, including website strategy, e-mail and direct mail marketing, catalogs, tradeshows, public relations, advertising, and packaging copy/aesthetics.
Mallardi recently served as chief marketing officer/general manager of education for Scope Seven, a leading interactive design and media services studio to the entertainment, education and games industries.Prior to Scope Seven, he served in a variety of sales, marketing, and general management positions at Classroom Connect, Information Resources, Pepsi-Cola USA, and Phillip Morris USA.
Buyology, Inc. — Leadership
www.buyologyinc.com, 28 April 2012 [cached]
Mark Mallardi - Executive Vice President, Sales & Marketing
...
Mark Mallardi Mark Mallardi is the EVP, Sales & Marketing for Buyology Inc. He joined the company in February 2012 with responsibility for global Sales and Marketing strategy and execution, including scaling Buyology's Sales and Marketing efforts to meet the rapidly growing global demand for its services.
Most recently, Mallardi served as SVP, Sales & Marketing for EmSense, one of the pioneers in the application of neuroscience to the measurement of consumers' emotional response to marketing stimuli. In this role, he staffed, managed and provided all strategic direction for a Global Direct Sales organization, established co-marketing partnerships with Fifth Dimension, TNS Sorensen and SymphonyIRI Group, and had complete responsibility for the company's Marketing Communications efforts. Mallardi's clients included: ConAgra, Dole, Frito-Lay, Hallmark, Hershey's, Intel, Kellogg's, Kraft, Mars, Microsoft, Nestle, Pepsi, Post Cereals, Safeway, Time, Inc, Unilever, and Walmart.
Prior to joining EmSense, Mallardi worked for more than ten years consulting with Fortune 500 Consumer Packaged Goods (CPG) leaders at Information Resources, Inc (IRI), where he served as Senior Vice President of Client Service and Western Regional Manager. His previous Market Research experience includes PepsiCo, Altria, and SPAR Group.
In addition to his depth of experience in CPG, Mallardi also brings deep expertise in the Media, Toy & Game, and Educational markets. He served as CMO for Scope Seven, Inc, a leading interactive design and media services provider to the Entertainment and Gaming industries; VP, Marketing for Educational Insights, a leading manufacturer of educational toys and games, Electronic Learning Aids (ELAs), and classroom resources; and VP, Marketing Communications for Classroom Connect, a leading publisher of Internet-based K-12 curriculum resources.
Mallardi is a frequent speaker on the subjects of consumer and shopper insights, research trends, and the application of neuroscience to consumer Market Research. His history of speaking engagements includes: The Institute for International Research (IIR), Temple University Interdisciplinary Symposium on Decision Neuroscience, The Market Insight Forum (UK), SymphonyIRI Group Summit, and the USC Marshall School of Business. He received a Bachelor of Business Administration degree from Iona College in New Rochelle, NY, and is very active in support of animal welfare and humanitarian relief organizations.
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