Mark Macdonald Creator of the Venice Nutrition Program Chair of IBNFC bio >>
Mark's Bio: There is a saying that some of the greatest things in life are created out of frustration.
How do we eliminate the frustration when there are so many unanswered questions regarding nutrition and health?
How do we separate fact from fiction?
When Mark Macdonald
created The Venice Nutrition Program, he
never imagined that it would revolutionize the entire nutrition and fitness industry.
goal was simply to provide people with a solution.
grew up tall and lanky, and like most kids, ate whatever he
Adept in sports, his
athletic abilities soon earned him a collegiate soccer scholarship, driving him to exercise and train for hours each day.
It was during this time that he
Mom struggle with her
saw how she
attempted diet after diet, always losing weight and then gaining back what she
lost and more; her
constant struggle never made sense to Mark
Why couldnâ€™t she
stay lean and healthy?
Why couldnâ€™t she
eat well consistently?
Mark thought that his
college education would answer these burning questions regarding nutrition.
soon realized that the educational system did not provide the answers he
was looking for.
distinctly remembers speaking to one of his
professors, "I was an athlete and always lean and fit.
Despite the lack of activity, Mark
continued to eat the food he
was used to; fast food, pizza and ice cream.
realized that without constant exercise, his
body became a fat storing machine and before he
knew it, he
had gained 60 pounds of body fat in a 6 month period.
remembers "I just thought I was putting on muscle.
I remember saying to my wife Abbi, 'Can you believe Iâ€™m 250 pounds and I still have a six pack stomach?
Abbi replied, 'I love you baby but to be honest with you, I just donâ€™t see your abs anymore!'" It was a true awakening for Mark
began researching and experimenting with every diet in the industry.
found the answer in the Ketogenic Diet, a high fat, high protein and no carbohydrate plan.
followed the Ketogenic Diet diligently and went from 250LBS, 24% body fat to 180 LBS, 4% body fat in a 4 month period and thus began his
fitness modeling career.
For 4 years Mark read every fitness magazine, every nutrition book and tried every natural supplement on the market.
remembers, "It was an interesting time, I kept searching for answers.
Mark began to seriously study his medical books and research endocrinology, the nervous system and the digestive system.
research gave him a true understanding of the science of blood sugar stabilization.
recalls, "I was at a point in my life where I could not find the solution that would let me look great and feel great.
remembers this painful time all too well: â€œIt seemed initially Abbi would recover in a couple of weeks.
hit the books once again in attempt to discover a solution for Abbi, studying the human body in relation to sleep, psychosomatic syndrome and stress.
realized that stabilizing the blood sugar is only one part of the equation.
learned that sleep, nutrition, exercise, supplements, water intake, and stress all must be maintained and balanced in order to achieve optimal health.
Within six months, Venice Nutrition's Body Confidence Plan was born.
Abbi began implementing the Body Confidence Plan and her
condition started to improve.
comfortable days grew more frequent and her
pain lessened each week.
Within 6 months she
was completely off medication and had her
vividly remembers Abbiâ€™s recovery: "I recall the tremendous relief when I realized that Abbi could live her
life to the fullest again.
We had thought she
might never get better.
Several years later she
had a pain free pregnancy with our son Hunter, and we knew at this point that her
body had made a full and permanent recovery.
Today, she is Chief Operations Officer for Venice Nutrition, LLC. and a driving force behind our company.
We are living a life now that neither of us ever thought would be possible.
I thought at that moment how amazing it would be to teach everyone we could all about how to incorporate nutrition and the Body Confidence Plan into their lives.
I finally found the answers I was looking for.
To date, Mark
has personally coached over 25,000 clients.
The diversity of his
clientele is amazing to say the least.
Markâ€™s clients are young and old, healthy and unhealthy, athletes and beginners, male and female, etcâ€¦ His
dream of creating a nutrition system that could improve anyone's quality of life has truly been achieved.
knew that in order to reach the vast amount of people who needed help with nutrition to improve their quality of life, he
would need to create a network of nutrition centers, a certification program to train and educate new coaches, and a software system that could be used from any computer anywhere in the world.
This inspired Mark
to create a Licensing Package which would achieve the goal of expansion, and provide the platform for Venice Nutrition's
launched its licensing system in 2003 and now has hundreds of Venice Nutrition Locations across the country.
Also in 2003, Mark founded the IBNFC (International Board of Nutrition and Fitness Coaching).
team of two doctors and a registered dietician combined their years of professional expertise and knowledge of the human body to create the most dynamic nutrition certification process in the industry today.
Now anyone can learn about nutrition, fitness and the science of blood sugar stabilization and find the answers that took Mark
so many years to uncover.
In May 2006, Mark's ultimate dream came true.
worked with the VN medical and management team to create a virtual replica of his
one on one coaching system.
The official launch of Venice Nutrition Online was a tremendous feat.
Since then, anyone in the world has the opportunity to take a complimentary health assessment online and get immediate results, choose to enroll in the system and have a complete customized Body Confidence Plan created according to their personal nutrition and fitness goals.
continues its steady growth daily with new members enrolling in every state, nutrition centers popping up nationwide, health professionals getting certified in nutrition and licensing the system as well universities inviting VN coaches to perform lecture series and corporate America enrolling in courses and programs to boost employee wellness.
This tremendous growth is due to the goals and dreams of Mark Macdonald
powerful team, and our members, who continue to spread the Venice Nutrition message of great health daily.
March 2011 will be when Mark
and the Venice Nutrition Community reaches the Next Level.
March 29, 2011 is the Highly Anticipated World Wide release of the Venice Nutrition Book.
It is time for a New Level of Thinking in the Industry.
and the One Million Strong Venice Nutrition Community, will Lead this Change and finally provide realistic and attainable health answers and solutions for the millions of individuals who search desperately day after day.