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This profile was last updated on 3/4/14  and contains information from public web pages and contributions from the ZoomInfo community.

Chief Executive Officer

Local Address: Atlanta, Georgia, United States
Venice Nutrition LLC
5805 State Bridge Rd. Suite G280
Johns Creek, Georgia 30097
United States

Company Description: Venice Nutrition offers you so much more than just a meal plan. Your nutrition is very important and it is only one part of a healthy lifestyle. As a member of...   more
Background

Employment History

Board Memberships and Affiliations

  • Founder
    International Board of Nutrition and Fitness Coaching
  • Medical Board Member
    International Board of Nutrition and Fitness Coaching

Education

  • Kinesiology
    Cal State University Northridge
197 Total References
Web References
Venice Nutrition - Building Your Body Confidence
www.venicenutrition.com, 4 Mar 2014 [cached]
Mark Macdonald Creator of the Venice Nutrition Program Chair of IBNFC bio >>
Mark's Bio: There is a saying that some of the greatest things in life are created out of frustration. How do we eliminate the frustration when there are so many unanswered questions regarding nutrition and health? How do we separate fact from fiction? When Mark Macdonald created The Venice Nutrition Program, he never imagined that it would revolutionize the entire nutrition and fitness industry. His goal was simply to provide people with a solution. Mark grew up tall and lanky, and like most kids, ate whatever he wanted. Adept in sports, his athletic abilities soon earned him a collegiate soccer scholarship, driving him to exercise and train for hours each day. It was during this time that he noticed his Mom struggle with her weight. He saw how she attempted diet after diet, always losing weight and then gaining back what she lost and more; her constant struggle never made sense to Mark. Why couldn’t she stay lean and healthy? Why couldn’t she eat well consistently? Was she exercising enough? Mark thought that his college education would answer these burning questions regarding nutrition. He soon realized that the educational system did not provide the answers he was looking for. He distinctly remembers speaking to one of his professors, "I was an athlete and always lean and fit.
...
Despite the lack of activity, Mark continued to eat the food he was used to; fast food, pizza and ice cream. He realized that without constant exercise, his body became a fat storing machine and before he knew it, he had gained 60 pounds of body fat in a 6 month period. Mark remembers "I just thought I was putting on muscle. I remember saying to my wife Abbi, 'Can you believe I’m 250 pounds and I still have a six pack stomach? Abbi replied, 'I love you baby but to be honest with you, I just don’t see your abs anymore!'" It was a true awakening for Mark. Mark began researching and experimenting with every diet in the industry. He thought he found the answer in the Ketogenic Diet, a high fat, high protein and no carbohydrate plan. Mark followed the Ketogenic Diet diligently and went from 250LBS, 24% body fat to 180 LBS, 4% body fat in a 4 month period and thus began his fitness modeling career. For 4 years Mark read every fitness magazine, every nutrition book and tried every natural supplement on the market. Mark remembers, "It was an interesting time, I kept searching for answers.
...
Mark began to seriously study his medical books and research endocrinology, the nervous system and the digestive system. His research gave him a true understanding of the science of blood sugar stabilization. Mark recalls, "I was at a point in my life where I could not find the solution that would let me look great and feel great.
...
Mark remembers this painful time all too well: “It seemed initially Abbi would recover in a couple of weeks.
...
Mark hit the books once again in attempt to discover a solution for Abbi, studying the human body in relation to sleep, psychosomatic syndrome and stress. He realized that stabilizing the blood sugar is only one part of the equation. Mark learned that sleep, nutrition, exercise, supplements, water intake, and stress all must be maintained and balanced in order to achieve optimal health. Within six months, Venice Nutrition's Body Confidence Plan was born. Abbi began implementing the Body Confidence Plan and her condition started to improve. Her comfortable days grew more frequent and her pain lessened each week. Within 6 months she was completely off medication and had her life back. Mark vividly remembers Abbi’s recovery: "I recall the tremendous relief when I realized that Abbi could live her life to the fullest again. We had thought she might never get better. Several years later she had a pain free pregnancy with our son Hunter, and we knew at this point that her body had made a full and permanent recovery. Today, she is Chief Operations Officer for Venice Nutrition, LLC. and a driving force behind our company. We are living a life now that neither of us ever thought would be possible. I thought at that moment how amazing it would be to teach everyone we could all about how to incorporate nutrition and the Body Confidence Plan into their lives. I finally found the answers I was looking for. To date, Mark has personally coached over 25,000 clients. The diversity of his clientele is amazing to say the least. Mark’s clients are young and old, healthy and unhealthy, athletes and beginners, male and female, etc… His dream of creating a nutrition system that could improve anyone's quality of life has truly been achieved. Mark knew that in order to reach the vast amount of people who needed help with nutrition to improve their quality of life, he would need to create a network of nutrition centers, a certification program to train and educate new coaches, and a software system that could be used from any computer anywhere in the world. This inspired Mark to create a Licensing Package which would achieve the goal of expansion, and provide the platform for Venice Nutrition's overall mission. Venice Nutrition launched its licensing system in 2003 and now has hundreds of Venice Nutrition Locations across the country. Also in 2003, Mark founded the IBNFC (International Board of Nutrition and Fitness Coaching). He and his team of two doctors and a registered dietician combined their years of professional expertise and knowledge of the human body to create the most dynamic nutrition certification process in the industry today. Now anyone can learn about nutrition, fitness and the science of blood sugar stabilization and find the answers that took Mark so many years to uncover. In May 2006, Mark's ultimate dream came true. He worked with the VN medical and management team to create a virtual replica of his one on one coaching system. The official launch of Venice Nutrition Online was a tremendous feat. Since then, anyone in the world has the opportunity to take a complimentary health assessment online and get immediate results, choose to enroll in the system and have a complete customized Body Confidence Plan created according to their personal nutrition and fitness goals. Venice Nutrition continues its steady growth daily with new members enrolling in every state, nutrition centers popping up nationwide, health professionals getting certified in nutrition and licensing the system as well universities inviting VN coaches to perform lecture series and corporate America enrolling in courses and programs to boost employee wellness. This tremendous growth is due to the goals and dreams of Mark Macdonald and his powerful team, and our members, who continue to spread the Venice Nutrition message of great health daily. March 2011 will be when Mark and the Venice Nutrition Community reaches the Next Level. March 29, 2011 is the Highly Anticipated World Wide release of the Venice Nutrition Book. It is time for a New Level of Thinking in the Industry. Together, Mark and the One Million Strong Venice Nutrition Community, will Lead this Change and finally provide realistic and attainable health answers and solutions for the millions of individuals who search desperately day after day.
Venice Nutrition – Health Professionals – providing licensing packages, nutrition certifications, and software. - Contact
www.venicenutrition.com, 4 Mar 2014 [cached]
Mark Macdonald Chief Executive Officermark@venicenutrition.com
Abbi Macdonald Chief Operations Officerabbi@venicenutrition.com
...
Mark Macdonald Chair of IBNFC, Director of Nutritionbio > >mark@venicenutrition.com
Venice Nutrition’s Medical Board – the IBNFC
www.venicenutrition.com, 4 Mar 2014 [cached]
Mark Macdonald Creator of the Venice Nutrition Program Chair of IBNFC bio >>
Mark's Bio: There is a saying that some of the greatest things in life are created out of frustration. How do we eliminate the frustration when there are so many unanswered questions regarding nutrition and health? How do we separate fact from fiction? When Mark Macdonald created The Venice Nutrition Program, he never imagined that it would revolutionize the entire nutrition and fitness industry. His goal was simply to provide people with a solution. Mark grew up tall and lanky, and like most kids, ate whatever he wanted. Adept in sports, his athletic abilities soon earned him a collegiate soccer scholarship, driving him to exercise and train for hours each day. It was during this time that he noticed his Mom struggle with her weight. He saw how she attempted diet after diet, always losing weight and then gaining back what she lost and more; her constant struggle never made sense to Mark. Why couldn’t she stay lean and healthy? Why couldn’t she eat well consistently? Was she exercising enough? Mark thought that his college education would answer these burning questions regarding nutrition. He soon realized that the educational system did not provide the answers he was looking for. He distinctly remembers speaking to one of his professors, "I was an athlete and always lean and fit.
...
Despite the lack of activity, Mark continued to eat the food he was used to; fast food, pizza and ice cream. He realized that without constant exercise, his body became a fat storing machine and before he knew it, he had gained 60 pounds of body fat in a 6 month period. Mark remembers "I just thought I was putting on muscle. I remember saying to my wife Abbi, 'Can you believe I’m 250 pounds and I still have a six pack stomach? Abbi replied, 'I love you baby but to be honest with you, I just don’t see your abs anymore!'" It was a true awakening for Mark. Mark began researching and experimenting with every diet in the industry. He thought he found the answer in the Ketogenic Diet, a high fat, high protein and no carbohydrate plan. Mark followed the Ketogenic Diet diligently and went from 250LBS, 24% body fat to 180 LBS, 4% body fat in a 4 month period and thus began his fitness modeling career. For 4 years Mark read every fitness magazine, every nutrition book and tried every natural supplement on the market. Mark remembers, "It was an interesting time, I kept searching for answers.
...
Mark began to seriously study his medical books and research endocrinology, the nervous system and the digestive system. His research gave him a true understanding of the science of blood sugar stabilization. Mark recalls, "I was at a point in my life where I could not find the solution that would let me look great and feel great.
...
Mark remembers this painful time all too well: “It seemed initially Abbi would recover in a couple of weeks.
...
Mark hit the books once again in attempt to discover a solution for Abbi, studying the human body in relation to sleep, psychosomatic syndrome and stress. He realized that stabilizing the blood sugar is only one part of the equation. Mark learned that sleep, nutrition, exercise, supplements, water intake, and stress all must be maintained and balanced in order to achieve optimal health. Within six months, Venice Nutrition's Health Structure was born. Abbi began implementing the Health Structure and her condition started to improve. Her comfortable days grew more frequent and her pain lessened each week. Within 6 months she was completely off medication and had her life back. Mark vividly remembers Abbi’s recovery: "I recall the tremendous relief when I realized that Abbi could live her life to the fullest again. We had thought she might never get better. Several years later she had a pain free pregnancy with our son Hunter, and we knew at this point that her body had made a full and permanent recovery. Today, she is Chief Operations Officer for Venice Nutrition, LLC. and a driving force behind our company. We are living a life now that neither of us ever thought would be possible. I thought at that moment how amazing it would be to teach everyone we could all about how to incorporate nutrition and the Health Structure into their lives. I finally found the answers I was looking for. To date, Mark has personally coached over 25,000 clients. The diversity of his clientele is amazing to say the least. Mark’s clients are young and old, healthy and unhealthy, athletes and beginners, male and female, etc… His dream of creating a nutrition system that could improve anyone's quality of life has truly been achieved. Mark knew that in order to reach the vast amount of people who needed help with nutrition to improve their quality of life, he would need to create a network of nutrition centers, a certification program to train and educate new coaches, and a software system that could be used from any computer anywhere in the world. This inspired Mark to create a Licensing Package which would achieve the goal of expansion, and provide the platform for Venice Nutrition's overall mission. Venice Nutrition launched its licensing system in 2003 and now has hundreds of Venice Nutrition Locations across the country. Also in 2003, Mark founded the IBNFC (International Board of Nutrition and Fitness Coaching). He and his team of two doctors and a registered dietician combined their years of professional expertise and knowledge of the human body to create the most dynamic nutrition certification process in the industry today. Now anyone can learn about nutrition, fitness and the science of blood sugar stabilization and find the answers that took Mark so many years to uncover. In May 2006, Mark's ultimate dream came true. He worked with the VN medical and management team to create a virtual replica of his one on one coaching system. The official launch of Venice Nutrition Online was a tremendous feat. Since then, anyone in the world has the opportunity to take a complimentary health assessment online and get immediate results, choose to enroll in the system and have a complete customized Health Structure created according to their personal nutrition and fitness goals. Venice Nutrition continues its steady growth daily with new members enrolling in every state, nutrition centers popping up nationwide, health professionals getting certified in nutrition and licensing the system as well universities inviting VN coaches to perform lecture series and corporate America enrolling in courses and programs to boost employee wellness. This tremendous growth is due to the goals and dreams of Mark Macdonald and his powerful team, and our members, who continue to spread the Venice Nutrition message of great health daily. March 2011 will be when Mark and the Venice Nutrition Community reaches the Next Level. March 29, 2011 is the Highly Anticipated World Wide release of the Venice Nutrition Book. It is time for a New Level of Thinking in the Industry. Together, Mark and the One Million Strong Venice Nutrition Community, will Lead this Change and finally provide realistic and attainable health answers and solutions for the millions of individuals who search desperately day after day.
Venice Nutrition Centers
www.venicenutrition.com, 4 Mar 2014 [cached]
There I was introduced to Mark MacDonald, creator of the Venice Nutrition System.
One of the first things I remember Mark saying directly to me was..."There are many things you cannot control in life; the one thing you can control is how you choose to take care of yourself.
...
There I was introduced to Mark MacDonald, creator of the Venice Nutrition System.
One of the first things I remember Mark saying directly to me was..."There are many things you cannot control in life; the one thing you can control is how you choose to take care of yourself.
...
There I was introduced to Mark MacDonald, creator of the Venice Nutrition System.
One of the first things I remember Mark saying directly to me was..."There are many things you cannot control in life; the one thing you can control is how you choose to take care of yourself.
...
Things finally changed when I met Mark Macdonald, creator of Venice Nutrition. I learned that my ability to lose weight was directly tied to stabilizing my blood sugar. Not only was it good for weight loss but more importantly, it was great for losing body fat!
Since incorporating the steps of Mark and Venice Nutrition, I am in the best shape I have been in my entire life!
Venice Nutrition - Building Your Body Confidence
www.venicenutrition.com, 4 Mar 2014 [cached]
Several months later, I was lucky enough to connect with the CEO of Venice Nutrition, Mark Macdonald. Mark helped immensely in “educating†me on the Venice program. I actually saw myself slowly learning the educational side of the nutrition program and learning how my body works. Thanks to Mark, I learned how to make better choices, what an ideal and satisfying meal consists of, how to enjoy working out again, and that I can’t always be perfect.
...
Then fortune struck, Mark and Abbi Macdonald enrolled their 4 year old son, Hunter, in the Georgia Pre-K program at my Goddard School.
...
When I met Mark we talked about the weight challenges I was experiencing and he shared the science behind what was happening and was confident I could drop the 30 lbs I had accumulated over the years.
I started Venice Nutrition and just as Mark told me, the weight and body fat started melting off.
...
Fortunately, that is when I met Mark MacDonald, the founder of Venice Nutrition.
Through Mark and Venice Nutrition I have learned so much: the importance of eating every three to four hours, the importance of food ratios, the truth that fat is not something to be avoided, and the most efficient ways to work out. My sugar cravings ceased, and I actually enjoyed eating food again! Meeting with Mark was invaluableâ€"I discovered that there is so much power in accountability.
...
So Mark helped we with a plan of diet, exercise and what have turned out to be inspiration meetings to help me reach my goals and stay focused. This has been a life changing journey and a special friendship for me working with Mark.
After 6 weeks of working out with a plan, meeting with Mark regularly and sticking with a well designed diet my A1c number dropped to 6.3%.
...
Another turning point in my life occurred in early 2008 when Roman introduced me to Mark MacDonald, creator of the Venice Nutrition system.
...
Mark began to educate me on how food interacts with the body. Mark pointed out that I wasn’t getting any protein in the morning, I was working out hard, I was only eating a protein bar for lunch and that is why I had no energy to devote to my small children. He suggested I begin incorporating protein, carbohydrates and fat into 5 meals a day to keep my energy level up. What a difference!
...
Mark Macdonald explained nutrition, fitness and the science of blood sugar stabilization and how important they are to a healthy lifestyle. He also taught me the importance of interval training and weight training. I followed his system to a “T†and after 6 months, I went back to the doctor for another cholesterol check and got great results.
...
2 months later, after another bout of yo-yo dieting, I finally decided to meet with Mark Macdonald (he was Bonne’s coach) and I began the Venice Nutrition program. Between my initial consultation with Mark and my first weigh-in I had gotten laid off from my job and made the choice to finally come out to family and friends that I was Gay.
...
I first met Mark when I was just starting to get serious about my health and fitness.
...
And as Mark will tell you, that increased muscle mass is critical to burning fat and fundamentally changing the metabolism rate of your body.
...
My friend, Dan Owens, introduced me to Mark Macdonald (Founder and CEO of Venice Nutrition).
...
Mark educated me on my body and how to break through my plateau.
...
Mark Macdonald showed me the importance of balance and taught me the tools on how to keep balance when ‘Life shows up’.
...
There I was introduced to Mark MacDonald, creator of the Venice Nutrition System. One of the first things I remember Mark saying directly to me was…â€There are many things you cannot control in life; the one thing you can control is how you choose to take care of yourself.†This key phrase was the foundation in finding my “answers:â€
...
Bill enlisted the help of the staff at Venice Nutrition and worked directly with Mark Macdonald and followed a prescribed Nutrition and Exercise regimen meant to build his strength and physique.
...
At this time, a friend of mine suggested that I meet Mark Macdonald with Venice Nutrition. She said he had experience working with under weight women (fitness models) wanting to restore their cycles. I decided to give it a try. He helped me structure my eating and exercise so that I could restore homeostasis in my body. He taught me about the importance of eating the correct ratios of protein, carbohydrates, and fats at 3-4 hour intervals to stabilize blood sugar.
...
I am forever grateful for the knowledge, support, and encouragement I received (and continue to receive) from Mark. This journey has been amazing, and I have faith that God worked out all of the details throughout this process. One of those details was the knowledge I gained from the Venice Nutrition structure. Mark has continued to assist me throughout my pregnancy because I developed gestational diabetes due to my pre-diabetic condition. My doctors immediately put me on insulin and stressed the importance of maintaining normal blood sugars for the safety of my baby. I had to email them and talk to them weekly about my blood sugar levels and insulin usage. Because Mark and I already had a blood sugar stabilization program in place, I required less insulin, and felt equipped to deal with this new challenge. My son, Zeke, has remained healthy and my doctors have been very pleased with the blood sugar control I have maintained. After I give birth, I will use the same nutrition/fitness structure to continue to bring my body back to homeostasis. Good health involves commitment and dedication, but with a nutrition/exercise structure in place and guidance from nutrition coaches like Mark, it is a realistic goal for all.
...
I have had such a blast working with Mark over the last 8 months.
...
I decided it was worth a shot and I met with the creator of the system, Mark Macdonald. It took me only 10 minutes to know I finally found the real thing, the real foundation of nutrition for myself, all my clients, and anyone else who was looking for a healthy nutrition program for real life lasting results.
Venice Nutrition has taken my good nutrition and made it GREAT!! Every client I have referred has embraced and adjusted to the program easily. They look great and feel great. Mark and the Venice Nutrition team have come up with the way to make proper nutrition available to everyone. Personally I thank them for being my foundation of nutrition for life.
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