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Mark Macdonald

Chief Executive Officer

Venice Nutrition LLC

Direct Phone: (678) ***-****       

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Venice Nutrition LLC

5805 State Bridge Rd. Suite G280

Duluth, Georgia 30097

United States

Company Description

Venice Nutrition is dedicated to helping Corporate America learn how to optimize health, enjoy quality of life, and increase revenue and production for their company. Our system creates the possibility for anyone to implement nutrition into their lifest ... more

Find other employees at this company (29)

Background Information


Member, Scientific Advisory Board
MonaVie LLC

Scientific Advisory Board
Direct Selling News

The International Board of Nutrition and Fitness Coaching


Body Confidence

Viet Nam



Cal State University Northridge

Web References (192 Total References)

Venice Nutrition - Building Your Body Confidence [cached]

Mark Macdonald Creator of the Venice Nutrition Program Chair of IBNFC bio >>

Mark's Bio: There is a saying that some of the greatest things in life are created out of frustration. How do we eliminate the frustration when there are so many unanswered questions regarding nutrition and health? How do we separate fact from fiction? When Mark Macdonald created The Venice Nutrition Program, he never imagined that it would revolutionize the entire nutrition and fitness industry. His goal was simply to provide people with a solution. Mark grew up tall and lanky, and like most kids, ate whatever he wanted. Adept in sports, his athletic abilities soon earned him a collegiate soccer scholarship, driving him to exercise and train for hours each day. It was during this time that he noticed his Mom struggle with her weight. He saw how she attempted diet after diet, always losing weight and then gaining back what she lost and more; her constant struggle never made sense to Mark. Why couldn’t she stay lean and healthy? Why couldn’t she eat well consistently? Was she exercising enough? Mark thought that his college education would answer these burning questions regarding nutrition. He soon realized that the educational system did not provide the answers he was looking for. He distinctly remembers speaking to one of his professors, "I was an athlete and always lean and fit.
Despite the lack of activity, Mark continued to eat the food he was used to; fast food, pizza and ice cream. He realized that without constant exercise, his body became a fat storing machine and before he knew it, he had gained 60 pounds of body fat in a 6 month period. Mark remembers "I just thought I was putting on muscle. I remember saying to my wife Abbi, 'Can you believe I’m 250 pounds and I still have a six pack stomach? Abbi replied, 'I love you baby but to be honest with you, I just don’t see your abs anymore!'" It was a true awakening for Mark. Mark began researching and experimenting with every diet in the industry. He thought he found the answer in the Ketogenic Diet, a high fat, high protein and no carbohydrate plan. Mark followed the Ketogenic Diet diligently and went from 250LBS, 24% body fat to 180 LBS, 4% body fat in a 4 month period and thus began his fitness modeling career. For 4 years Mark read every fitness magazine, every nutrition book and tried every natural supplement on the market. Mark remembers, "It was an interesting time, I kept searching for answers.
Mark began to seriously study his medical books and research endocrinology, the nervous system and the digestive system. His research gave him a true understanding of the science of blood sugar stabilization. Mark recalls, "I was at a point in my life where I could not find the solution that would let me look great and feel great.
Mark remembers this painful time all too well: “It seemed initially Abbi would recover in a couple of weeks.
Mark hit the books once again in attempt to discover a solution for Abbi, studying the human body in relation to sleep, psychosomatic syndrome and stress. He realized that stabilizing the blood sugar is only one part of the equation. Mark learned that sleep, nutrition, exercise, supplements, water intake, and stress all must be maintained and balanced in order to achieve optimal health. Within six months, Venice Nutrition's Body Confidence Plan was born. Abbi began implementing the Body Confidence Plan and her condition started to improve. Her comfortable days grew more frequent and her pain lessened each week. Within 6 months she was completely off medication and had her life back. Mark vividly remembers Abbi’s recovery: "I recall the tremendous relief when I realized that Abbi could live her life to the fullest again. We had thought she might never get better. Several years later she had a pain free pregnancy with our son Hunter, and we knew at this point that her body had made a full and permanent recovery. Today, she is Chief Operations Officer for Venice Nutrition, LLC. and a driving force behind our company. We are living a life now that neither of us ever thought would be possible. I thought at that moment how amazing it would be to teach everyone we could all about how to incorporate nutrition and the Body Confidence Plan into their lives. I finally found the answers I was looking for. To date, Mark has personally coached over 25,000 clients. The diversity of his clientele is amazing to say the least. Mark’s clients are young and old, healthy and unhealthy, athletes and beginners, male and female, etc… His dream of creating a nutrition system that could improve anyone's quality of life has truly been achieved. Mark knew that in order to reach the vast amount of people who needed help with nutrition to improve their quality of life, he would need to create a network of nutrition centers, a certification program to train and educate new coaches, and a software system that could be used from any computer anywhere in the world. This inspired Mark to create a Licensing Package which would achieve the goal of expansion, and provide the platform for Venice Nutrition's overall mission. Venice Nutrition launched its licensing system in 2003 and now has hundreds of Venice Nutrition Locations across the country. Also in 2003, Mark founded the IBNFC (International Board of Nutrition and Fitness Coaching). He and his team of two doctors and a registered dietician combined their years of professional expertise and knowledge of the human body to create the most dynamic nutrition certification process in the industry today. Now anyone can learn about nutrition, fitness and the science of blood sugar stabilization and find the answers that took Mark so many years to uncover. In May 2006, Mark's ultimate dream came true. He worked with the VN medical and management team to create a virtual replica of his one on one coaching system. The official launch of Venice Nutrition Online was a tremendous feat. Since then, anyone in the world has the opportunity to take a complimentary health assessment online and get immediate results, choose to enroll in the system and have a complete customized Body Confidence Plan created according to their personal nutrition and fitness goals. Venice Nutrition continues its steady growth daily with new members enrolling in every state, nutrition centers popping up nationwide, health professionals getting certified in nutrition and licensing the system as well universities inviting VN coaches to perform lecture series and corporate America enrolling in courses and programs to boost employee wellness. This tremendous growth is due to the goals and dreams of Mark Macdonald and his powerful team, and our members, who continue to spread the Venice Nutrition message of great health daily. March 2011 will be when Mark and the Venice Nutrition Community reaches the Next Level. March 29, 2011 is the Highly Anticipated World Wide release of the Venice Nutrition Book. It is time for a New Level of Thinking in the Industry. Together, Mark and the One Million Strong Venice Nutrition Community, will Lead this Change and finally provide realistic and attainable health answers and solutions for the millions of individuals who search desperately day after day.

Our Qualifications | Nutritions Edge [cached]

So it was time to create another solution, when Mark Macdonald created Venice Nutrition, he knew that if you were not a Licensed Dietitian, there were three necessary tools that needed to be developed. They would provide Health Professionals the Opportunity to Legally teach Nutrition throughout the United States.

The three tools needed were:
A Nutrition Company that has a Medical Board with the proper credentials to oversee and administer nutrition programs. In 2003 Mark Macdonald founded Venice Nutrition's Medical Board, the IBNFC (International Board of Nutrition and Fitness Coaching) A Nutrition Company with an Advanced Curriculum for its Nutrition Certification Course and a Scalable System for administering the exams. In 2003 Venice Nutrition Launched the most Dynamic Nutrition Certification in the Industry and Created an Online Environment for Testing. A Nutrition Company with a Software System overseen by its Medical Board with the purpose of administering nutrition programs.

Venice Nutrition - Building Your Body Confidence [cached]

follow Mark

Mark Macdonald created Venice Nutrition due to his frustration with all of the false information in the health industry.

Online Nutrition and Consulting Programs [cached]

Member support is essential when starting any program and that is why we pride ourselves on the skill level of our support team, comprised of our expert coaches, our Medical Board, and VN creator Mark Macdonald.

Written by Venice Nutrition’s creator and CEO, Mark Macdonald
Mark Macdonald's inspirational webinars give you the education, tools and the coaching you need to work your plan into your lifestyle, break through plateaus, stay motivated, address health challenges and so much more!
Access to Mark Macdonald's Corner Mark Macdonald's Corner" href="images/v4-op-sc-markscorner.png">
Mark is the creator and CEO of Venice Nutrition. He has dedicated his life to helping others improve their quality of life through nutrition, exercise, and overall health. In this section of your program you’ll learn how Venice Nutrition was created, read his ongoing series of motivational and inspirational messages, and have access to his cutting edge articles on nutrition, exercise technique, goal setting and much more.
E-Newsletters and Member Articles Online Newsletter" href="images/v4-op-sc-enews.png">
Receive E-Newsletters and special articles from our entire team. The team includes Mark Macdonald - creator of Venice Nutrition, members of our Medical Board, as well as our Nutrition coaches.

Venice Nutrition - Building Your Body Confidence [cached]

Mark Macdonald Chief Executive

Abbi Macdonald Chief Operations
Mark Macdonald Chair of IBNFC, Director of Nutritionbio > >

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