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This profile was last updated on 1/11/2017 and contains contributions from the  Zoominfo Community.

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Wrong Mark Lopez?

Mark Lopez

Executive Vice President and General Manager

Univision Communications Inc.

HQ Phone:  (212) 455-5200

Direct Phone: (305) ***-****direct phone

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Univision Communications Inc.

605 Third Ave.

New York City, New York,10158

United States

Company Description

Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. UCI's assets also include a minority stake in El Rey Network, a 24-hour English-language general entertainment cable network. Headquartered in New York City, UCI has t...more

Web References(18 Total References)


radioink.com

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5 Questions For Univision's Mark Lopez
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radioink.com

5 Questions For Univision's Mark Lopez
Clippers Switch to KLAC With 14 Games To Go 5 Questions For Univision's Mark Lopez


radioink.com

5 Questions For Univision's Mark Lopez
Clippers Switch to KLAC With 14 Games To Go 5 Questions For Univision's Mark Lopez Clippers Switch to KLAC With 14 Games To Go 5 Questions For Univision's Mark Lopez


radioink.com

5 Questions For Univision's Mark Lopez
Clippers Switch to KLAC With 14 Games To Go 5 Questions For Univision's Mark Lopez 5 Questions For Univision's Mark Lopez Mark Lopez is Univision's General Manager of Digital. We spoke to Lopez about the importance of the Uforia upgrade, which has now been downloaded over 4 million times and has 14.5 million streaming sessions per month. How and why did you improve the app? Lopez: We know music and radio are huge passion points for our community - this is evident in the way they discover, consume and share our content from our radio stations to our award shows and music reality programs such as La Banda. Lopez: Mobile including our apps and second screen experiences are incredibly important; especially as our Univision audience is mobile first. 77% of our audience is mobile exclusive. And add to that the estimated 27.6 million Hispanics that are streaming - listening to radio online every month. That's massive. What are listeners most engaging with on the app? Lopez We've seen great success with our users listening to traditional stations as well as Uforia Exclusives. We expect Moods and our other new features to be popular among our users in the months to come. How have you been able to make money from the app? Lopez : Univision Digital counts with multiplatform brand opportunities - we create experiences that are not only 360 for our audience but that can integrate the brand across the different platforms. Our Uforia App and our other apps are key pieces of our monetization strategy. Are advertisers aware how powerful digital and social media is with Hispanic ?listeners? Lopez: Absolutely.


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