Mark LaClair is currently managing partner of LaClair, Guilbeault & Associates LLC, a full service sales and marketing consultancy in Plymouth, NH doing business as TotalScope Marketing.
TotalScope Marketing assists clients throughout the United States and Caribbean Islands on projects ranging from creative campaign development, sales strategy and business development to strategic market planning.
More information is available at the company website, www.totalscopemarketing.com.
Mark is also the Marketing Director of the Lincoln Woodstock Chamber of Commerce, past Executive Director, board chair, marketing committee chair, and board director.
He oversees the strategic planning, campaign creation, and funding of a leading destination marketing program in the White Mountains of New Hampshire.
More information is available at the chamber of commerce website, www.lincolnwoodstock.com.
Mark is also partner in The Vineyard and Winery at Seven Birches, a boutique winery, located in the White Mountains of New Hampshire crafting classic European grape wines and pure NH, estate-bottled, fruit wines.
Mark is the winery's winemaker and marketing director.
Winery website: www.sevenbirches.com.
Mark is a product of the Marriot Hotel system and has managed properties, both corporate and independent, across the country.
In 2003, Mark
attention to the marketing side of the hotel industry, with his
first successful venture in e-commerce.
Emanating from his experience marketing resorts online, he established TotalScope Marketing, to meet the needs of clients in related fields.
From there, the company has expanded its client base into a variety of consumer product brands and professional services.
recent successes include the growth of his
business consulting firm that now has over 100 clients around the world.
clients range from tourism brands and destinations, to best-selling book authors, to software development firms, to non-profit organizations, and everything in between.
At the chamber of commerce, Mark
has implemented New Hampshire's first ever fee-based, destination marketing program, growing the revenues 200% in just 5 years.
He has also improved the financial position of the chamber of commerce from a negative cash flow to an operational surplus in the same 5 years.
And, in the first 4 years of making and selling wines for his
has sold-out each season, now producing over 1000 cases of wine annually.