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This profile was last updated on 11/12/2003 and contains contributions from the  Zoominfo Community.

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Mark Kooyman

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Background Information

Employment History

Director, Consumer Behavior

Bayless Cronin


Position, Strategic Planning Work

Bayless Cronin


Web References(1 Total References)


www.bayless.com

Mark KooymanBaylessCronin: Our people.Mark Kooyman Mark KooymanMark Kooyman Director, Consumer Behavior Mark brings to the agency a skill set in strategic brand planning and consumer insight.For over 20 years, Mark has been working with companies and brands on defining and delivering a brand's Emotional Ignition Point - the emotional wellspring that compels consumers to seek out the brand beyond reason and above competitive options.His past brand experience includes strategic planning work with brands like AOL/Time-Warner, American Express, Norwegian Cruise Lines, Yamaha, Wendy's International, Kimberly-Clark, SunTrust Bank and IAMS Pet Foods.Mark's research has been featured in BrandWeek, The Journal of Advertising Research and even on NBC Nightly News.Mark earned his undergraduate and graduate degrees in Advertising Communications and Brand Marketing from the University of Georgia. Mark Kooyman Mark KooymanDevon SuterPatricia WilsonMichael PalmaMark Kooyman Director, Consumer Behavior Mark brings to the agency a skill set in strategic brand planning and consumer insight.For over 20 years, Mark has been working with companies and brands on defining and delivering a brand's Emotional Ignition Point - the emotional wellspring that compels consumers to seek out the brand beyond reason and above competitive options.His past brand experience includes strategic planning work with brands like AOL/Time-Warner, American Express, Norwegian Cruise Lines, Yamaha, Wendy's International, Kimberly-Clark, SunTrust Bank and IAMS Pet Foods.Mark's research has been featured in BrandWeek, The Journal of Advertising Research and even on NBC Nightly News.Mark earned his undergraduate and graduate degrees in Advertising Communications and Brand Marketing from the University of Georgia.


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