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This profile was last updated on 11/12/03  and contains information from public web pages.
 
Background

Employment History

Education

  • graduate degrees , Advertising Communications and Brand Marketing
    University of Georgia
Web References
Mark ...
www.bayless.com, 12 Nov 2003 [cached]
Mark KooymanBaylessCronin: Our people.
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Mark Kooyman
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Mark Kooyman
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Mark Kooyman Director, Consumer Behavior Mark brings to the agency a skill set in strategic brand planning and consumer insight.For over 20 years, Mark has been working with companies and brands on defining and delivering a brand's Emotional Ignition Point - the emotional wellspring that compels consumers to seek out the brand beyond reason and above competitive options.His past brand experience includes strategic planning work with brands like AOL/Time-Warner, American Express, Norwegian Cruise Lines, Yamaha, Wendy's International, Kimberly-Clark, SunTrust Bank and IAMS Pet Foods.Mark's research has been featured in BrandWeek, The Journal of Advertising Research and even on NBC Nightly News.Mark earned his undergraduate and graduate degrees in Advertising Communications and Brand Marketing from the University of Georgia.
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Mark Kooyman
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Mark KooymanDevon SuterPatricia WilsonMichael PalmaMark Kooyman Director, Consumer Behavior Mark brings to the agency a skill set in strategic brand planning and consumer insight.For over 20 years, Mark has been working with companies and brands on defining and delivering a brand's Emotional Ignition Point - the emotional wellspring that compels consumers to seek out the brand beyond reason and above competitive options.His past brand experience includes strategic planning work with brands like AOL/Time-Warner, American Express, Norwegian Cruise Lines, Yamaha, Wendy's International, Kimberly-Clark, SunTrust Bank and IAMS Pet Foods.Mark's research has been featured in BrandWeek, The Journal of Advertising Research and even on NBC Nightly News.Mark earned his undergraduate and graduate degrees in Advertising Communications and Brand Marketing from the University of Georgia.
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