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Mark Kimbrough, founder and vice president of design at Wetnoz Products USA in Pflugerville, Texas, cautions against oversimplifying the needs of cats when it comes to their bowls and feeders.
"For the most part, cat owners do not always make the best purchase decision based on their felines' needs," he says. "Many behavioral issues are the direct result of stress unknowingly imposed by the pet owner. Attention should be directed toward bowl construction and material, hygiene, bowl depth and, ultimately, the feeding environment." Feline-Specific Options Kimbrough says that many cat bowls on the market are the same as dog dishesâ€"just scaled down to cat size. "These bowls typically have a wall height too high for cats and can, in fact, irritate the cat's whiskers during feeding," he says. Kimbrough says cat-specific dishes are designed to address issues related to bowl depth and the sensitivity of feline whiskers. Specifically, shallower bowls that are contoured to a cat's face reduce the amount of contact cats' whiskers have with the bowl itself, he says.
In the news: Pet Product News
Mark Kimbrough, founder and managing parter of WetnOz, says he spotted a opportunity to build a brand in a new market.He says WetnOz targets "style-conscious and desgin-savvy consumers."
IDSA Texas Chapter - Events
3:00 - 3:45 Mark Kimbrough, Design EdgeMark Kimbrough , IDSADesign Edge Principal and Founder of Wetnoz InternationalMark Kimbrough has spent 15 years as co-founder and principal of Design Edge, a product design and development consultancy based in Austin, Texas.Based on awards, Design Edge has been consistently ranked by Business Week magazine as one of the top 10 product design firms in the United States.Kimbrough's key role at Design Edge has been guiding the creative side of the business and assuring the aesthetic and expressive quality of design services.Kimbrough's body of design work is extensive: He holds over 20 design and utility patents, his work has been published in numerous national and international magazines, and several books highlighting notable design achievement.He has also been honored with over 15 international design awards, and has had three products added to the permanent design collection at the Chicago Museum of Design and Architecture. In 2001, Kimbrough launched Wetnoz (pronounced "wet nose"), which manufactures and distributes high-end, distinctively styled pet products.His experience generating award-winning designs has continued with the launch of these innovative products, which include bowls, toys and food containers.Wetnoz products are now available in over 10 countries.Mark received his Bachelor of Arts degree from Duke University with a concentration in Sculpture.Later, he received his Masters of Product Design from North Carolina State University.He has lectured at academic institutions including the University of Texas MBA graduate school and North Carolina State University's Industrial Design Program.Mark is originally from Bonn, West Germany.His dog's name is Alamo.
Mark KimbroughPrincipalMark's focus at Design Edge has been building the creative design side of the business and assuring the aesthetic and expressive quality of design services.Mark's body of design work is extensive: he holds 19 design and utility patents, his work has been published in numerous national and international magazines, and several books highlighting notable design achievement.He has also been honored with over 15 international design awards, and has had three products added to the permanent design collection at the Chicago Museum of Design and Architecture.Mark received his Bachelor of Arts degree from Duke University in 1982 with a concentration in Sculpture.In 1985 he received his Masters of Product Design from North Carolina State University.Mark is originally from Bonn, West Germany.
IDSA 2005 National Conference
Mark Kimbrough, IDSA