Fitness First has appointed ReputationInc's Mark Hutcheon as director of comms.
, who starts the international role in March, has been briefed to build a first class international comms function to tell the company's growth and development story after its recent restructuring under new owners.
He was previously an associate partner at Reputation, where he advised international brands on comms and reputation building.
has been with the agency for eight years and worked with clients including Barclays, Smiths Group and Rolls-Royce
Mark has also worked with professional sports bodies including the LTA and clients in the nutrition sector including Herbalife.
also has experience of the leisure sector, working with brands such as Whitbread, Travelodge, Diageo, and Virgin Atlantic.
Mark said: "The opportunity to help turn Fitness First into one of the world's most innovative and successful health and fitness brands is why I am joining.