Mark Hannah, SNCR Fellow & Account Supervisor, Corporate & Public Affairs, Edelman
The proliferation of various online media channels - including blogs, discussion boards, social networking sites, and niche news sites - has decentralized news consumption in America . This session will explore the effects of this phenomenon on public opinion and political attitudes.
Does the rise of online media help or hurt democracy?
We will investigate Cass Sunstein's "cyberbalkanization" theory (i.e., the argument that the Internet polarizes the public opinion by allowing people to be exposed only to news sources that are ideologically aligned with their existing beliefs) alongside academic research that suggests these new channels for communication facilitate political expression and public discourse in a way that strengthens democracy.
will present his
own primary research on the topic, currently underway, as part of the session.
is a 2008 Fellow of the Society for New Communications Research
and an account supervisor, corporate & public affairs at Edelman in New York City.
Mark has worked in diverse communications settings, which include a public policy think tank, presidential campaign politics, a popular reality television program and a boutique public relations & public affairs agency that specializes in new and emerging media.
worked on the 2004 Kerry-Edwards campaign for two years.
After starting in Senator Kerry's press office in Washington, D.C., he
traveled nationally for the campaign, planning and managing major rallies and message events as a member of the national advance staff.
onsite work included the presidential announcement event, the Democratic National Convention
, presidential debate preps and the senator's residence on election night.
Mark is an active member of the PRSA, graduated with honors from the University of Pennsylvania, where he obtained a double major in communications (from the Annenberg School) and philosophy and also completed significant coursework at the Wharton School of Business.