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About Acxiom Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and use... more.
Director of Email Marketing Services
Part of the Development Team for the SCOUT Database Marketing Service
National Demographics & Lifestyles (NDL) / The Polk Company
Bachelor of Science
University of Colorado
University of Denver
Acxiom: Localization:The New Competitive Edge in Retailing
Mark Glasco: Industry Solutions Executive, Acxiom Corporation
Acxiom: Media Advisory â€“ AcxiomÂ® Webinar, April 24, 2007
In an informative, interactive online session, industry veteran Mark Glasco will describe localization - why it's the new competitive edge for retailers, how companies are using it successfully and how they can introduce it to their businesses.A new age in retailing has begun, and business as usual doesn't deliver positive results.The historic model for fueling growth - consistency in store formats, merchandise mix, marketing programs and operations - is no longer essential to success.In today's marketplace, the road to increased market share, higher profit margins and stronger customer loyalty beings with a localized, customer-centric strategy.Mark Glasco is an Industry Solutions Executive with Acxiom Corporation, a leader in helping clients use consumer insights to drive superior financial performance.Glasco received his MBA in Marketing from the University of Denver and a Bachelor of Science in Finance from the University of Colorado, and completed international studies from University College in Oxford, England.Mark Glasco to be available immediately following the event for members of the media.To schedule an interview with Mark, please contact Jeff Dailey at the email address below.
Equitec's Company Leadership
Mark GlascoPartnerMark Glasco directs Equitec's marketing and product development efforts.With over 16 years in database marketing, Glasco has a proven track record of progressive thinking and application design.In 2001, Glasco co-founded OPUS Interactive, a multi-channel marketing services company that provided customer acquisition capabilities through its proprietary consortia database.Prior to OPUS, he developed and managed one of the industry's first multi-channel direct marketing solutions for MatchLogic, providing services to Fortune 500 companies.Glasco was also instrumental in building the leading catalog co-operative database program with ABACUS Direct.He initiated his direct marketing career with National Demographics & Lifestyles. Glasco has contributed to bottom-line profitability of many industry-leading companies, including General Motors, Proctor & Gamble, AT&T and Sabre Holdings.He has presented at industry conferences and events including The Direct Marketing Association, The International Institute of Research and The World Research Group. Glasco received his MBA in Marketing from the University of Denver and a Bachelor of Science in Finance from the University of Colorado.Additionally, he completed international studies from University College in Oxford, England.
Retail Marketing Institute
Mark GlascoVP-Marketing905 Corporate WayWestlake, OH 44145Ph: 303-744-6787Fax: 216-881-2589
WomenOf.com™: E-Mail the Right Thing
Further, traditional direct marketing doesn't allow determination of whether the consumer even got the mail, let alone opened it, read it and purchased a product, said MatchLogic E-mail marketing service director Mark Glasco."With E-mail you can determine if it was delivered and if links were followed."First and foremost, handle the customer experience with care.The content should provide an accurate "from" address; never use a distribution list; use a "real" subject line; and allow feedback, said Glasco.To deliver the message, companies can outsource, build their own tools or use off-the-shelf packages.