In an informative, interactive online session, industry veteran Mark Glasco
will describe localization - why it's the new competitive edge for retailers, how companies are using it successfully and how they can introduce it to their businesses.
A new age in retailing has begun, and business as usual doesn't deliver positive results.The historic model for fueling growth - consistency in store formats, merchandise mix, marketing programs and operations - is no longer essential to success.In today's marketplace, the road to increased market share, higher profit margins and stronger customer loyalty beings with a localized, customer-centric strategy.Mark Glasco is an Industry Solutions Executive with Acxiom Corporation, a leader in helping clients use consumer insights to drive superior financial performance.Glasco received his MBA in Marketing from the University of Denver and a Bachelor of Science in Finance from the University of Colorado, and completed international studies from University College in Oxford, England.
to be available immediately following the event for members of the media.To schedule an interview with Mark
, please contact Jeff Dailey at the email address below.