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Wrong Mark Glasco?

Mark Glasco

Principal Consultant

Acxiom Corporation

Direct Phone: (303) ***-****       

Email: m***@***.com

Acxiom Corporation

601 E. 3Rd Street

Little Rock, Arkansas 72201

United States

Company Description

Acxiom Corporation (Acxiom) is engaged in marketing technology and services that enable marketers to manage audiences, personalize consumer experiences and create customer relationships. Its consultative approach combines consumer data and analytics, data ... more

Find other employees at this company (5,251)

Background Information

Employment History

Vice President Marketing
Acxiom Corporation

Industry Solutions Executive
Acxiom Corporation


Director of Email Marketing Services
MatchLogic Inc

Product Manager
MatchLogic Inc

Business Analyst
National Demographics & Lifestyles (NDL) / The Polk Company


OPUS Interactive


Bachelor of Science
University of Colorado

University of Denver

Web References (9 Total References)

Acxiom: Localization:The New Competitive Edge in Retailing

www.acxiom.com [cached]

Mark Glasco: Industry Solutions Executive, Acxiom Corporation

Equitec's Company Leadership

www.equitec.com [cached]

Mark GlascoPartner

Mark Glasco directs Equitec's marketing and product development efforts.With over 16 years in database marketing, Glasco has a proven track record of progressive thinking and application design.
In 2001, Glasco co-founded OPUS Interactive, a multi-channel marketing services company that provided customer acquisition capabilities through its proprietary consortia database.Prior to OPUS, he developed and managed one of the industry's first multi-channel direct marketing solutions for MatchLogic, providing services to Fortune 500 companies.Glasco was also instrumental in building the leading catalog co-operative database program with ABACUS Direct.He initiated his direct marketing career with National Demographics & Lifestyles.
Glasco has contributed to bottom-line profitability of many industry-leading companies, including General Motors, Proctor & Gamble, AT&T and Sabre Holdings.He has presented at industry conferences and events including The Direct Marketing Association, The International Institute of Research and The World Research Group.
Glasco received his MBA in Marketing from the University of Denver and a Bachelor of Science in Finance from the University of Colorado.Additionally, he completed international studies from University College in Oxford, England.

03/09/99 RMIUG Meeting Minutes - Responsible Email Marketing ... and Fifth Year Anniversary Meeting

www.rmiug.org [cached]

The final speaker was Mark Glasco (mglasco@matchlogic.com) director of MatchLogic's Email marketing service. Mark started by noting he came from a print media, direct marketing background and commented about MatchLogic, recently purchased by Excite and now by @Home. Mark noted that the requirements for a responsible email marketing campaign include sending only to opt- in addresses, to fully disclose where the email is being sent from, the allow the user off the list at any time and to permit the user access to update the email/demographic information, all done with a concern about protecting the consumer's privacy. Mark mentioned several email advocacy groups: truste.org, w3.org, the-dma.org and iab.net. On the email content Mark recommended you have an accurate from address, never use a distribution list, use a "real" subject line and have some feedback method in the message content. Comparing email marketing to traditional direct marketing Mark noted the difficulty of determining if the consumer even got the mail, let alone opened it, read it and purchased a product.

Acxiom: Media Advisory – Acxiom® Webinar, April 24, 2007

www.acxiom.com [cached]

In an informative, interactive online session, industry veteran Mark Glasco will describe localization - why it's the new competitive edge for retailers, how companies are using it successfully and how they can introduce it to their businesses.

A new age in retailing has begun, and business as usual doesn't deliver positive results.The historic model for fueling growth - consistency in store formats, merchandise mix, marketing programs and operations - is no longer essential to success.In today's marketplace, the road to increased market share, higher profit margins and stronger customer loyalty beings with a localized, customer-centric strategy.
Mark Glasco is an Industry Solutions Executive with Acxiom Corporation, a leader in helping clients use consumer insights to drive superior financial performance.
Glasco received his MBA in Marketing from the University of Denver and a Bachelor of Science in Finance from the University of Colorado, and completed international studies from University College in Oxford, England.
Mark Glasco to be available immediately following the event for members of the media.To schedule an interview with Mark, please contact Jeff Dailey at the email address below.

Retail Marketing Institute

www.retailmarketinginstitute.com [cached]

Mark GlascoVP-Marketing905 Corporate WayWestlake, OH 44145Ph: 303-744-6787Fax: 216-881-2589

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