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Wrong Mark Glasco?

Mark A. Glasco

Principal Consultant

Acxiom Corporation

HQ Phone:  (501) 342-1000

Direct Phone: (303) ***-****direct phone

Email: m***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Acxiom Corporation

601 E. 3Rd Street

Little Rock, Arkansas,72201

United States

Company Description

Acxiom provides the data foundation for the world's best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and et...more

Background Information

Employment History

Director of Email Marketing Services

MatchLogic Inc


Partner

Equitec


Part of the Development Team for the SCOUT Database Marketing Service

R.L. Polk & Co.


Business Analyst

National Demographics & Lifestyles (NDL) / The Polk Company


Affiliations

OPUS Interactive

Founder


Education

Bachelor of Science

Finance

University of Colorado


MBA

Marketing

University of Denver


Web References(9 Total References)


Acxiom: Localization:The New Competitive Edge in Retailing

www.acxiom.com [cached]

Mark Glasco: Industry Solutions Executive, Acxiom Corporation


Acxiom: Media Advisory – Acxiom® Webinar, April 24, 2007

www.acxiom.com [cached]

In an informative, interactive online session, industry veteran Mark Glasco will describe localization - why it's the new competitive edge for retailers, how companies are using it successfully and how they can introduce it to their businesses.A new age in retailing has begun, and business as usual doesn't deliver positive results.The historic model for fueling growth - consistency in store formats, merchandise mix, marketing programs and operations - is no longer essential to success.In today's marketplace, the road to increased market share, higher profit margins and stronger customer loyalty beings with a localized, customer-centric strategy.Mark Glasco is an Industry Solutions Executive with Acxiom Corporation, a leader in helping clients use consumer insights to drive superior financial performance.Glasco received his MBA in Marketing from the University of Denver and a Bachelor of Science in Finance from the University of Colorado, and completed international studies from University College in Oxford, England.Mark Glasco to be available immediately following the event for members of the media.To schedule an interview with Mark, please contact Jeff Dailey at the email address below.


Equitec's Company Leadership

www.equitec.com [cached]

Mark GlascoPartnerMark Glasco directs Equitec's marketing and product development efforts.With over 16 years in database marketing, Glasco has a proven track record of progressive thinking and application design.In 2001, Glasco co-founded OPUS Interactive, a multi-channel marketing services company that provided customer acquisition capabilities through its proprietary consortia database.Prior to OPUS, he developed and managed one of the industry's first multi-channel direct marketing solutions for MatchLogic, providing services to Fortune 500 companies.Glasco was also instrumental in building the leading catalog co-operative database program with ABACUS Direct.He initiated his direct marketing career with National Demographics & Lifestyles. Glasco has contributed to bottom-line profitability of many industry-leading companies, including General Motors, Proctor & Gamble, AT&T and Sabre Holdings.He has presented at industry conferences and events including The Direct Marketing Association, The International Institute of Research and The World Research Group. Glasco received his MBA in Marketing from the University of Denver and a Bachelor of Science in Finance from the University of Colorado.Additionally, he completed international studies from University College in Oxford, England.


Retail Marketing Institute

www.retailmarketinginstitute.com [cached]

Mark GlascoVP-Marketing905 Corporate WayWestlake, OH 44145Ph: 303-744-6787Fax: 216-881-2589


WomenOf.com™: E-Mail the Right Thing

www.womenof.com [cached]

Further, traditional direct marketing doesn't allow determination of whether the consumer even got the mail, let alone opened it, read it and purchased a product, said MatchLogic E-mail marketing service director Mark Glasco."With E-mail you can determine if it was delivered and if links were followed."First and foremost, handle the customer experience with care.The content should provide an accurate "from" address; never use a distribution list; use a "real" subject line; and allow feedback, said Glasco.To deliver the message, companies can outsource, build their own tools or use off-the-shelf packages.


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