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Acxiom Corporation (Acxiom) is engaged in marketing technology and services that enable marketers to manage audiences, personalize consumer experiences and create customer relationships. Its consultative approach combines consumer data and analytics, data
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Acxiom: Localization:The New Competitive Edge in Retailing
Mark Glasco: Industry Solutions Executive, Acxiom Corporation
Equitec's Company Leadership
Mark GlascoPartnerMark Glasco directs Equitec's marketing and product development efforts.
With over 16 years in database marketing, Glasco
has a proven track record of progressive thinking and application design.In 2001, Glasco co-founded OPUS Interactive, a multi-channel marketing services company that provided customer acquisition capabilities through its proprietary consortia database.Prior to OPUS, he developed and managed one of the industry's first multi-channel direct marketing solutions for MatchLogic, providing services to Fortune 500 companies.Glasco
was also instrumental in building the leading catalog co-operative database program with ABACUS Direct.He
direct marketing career with National Demographics & Lifestyles
has contributed to bottom-line profitability of many industry-leading companies, including General Motors
, Proctor & Gamble
and Sabre Holdings
has presented at industry conferences and events including The Direct Marketing Association, The International Institute of Research and The World Research Group
. Glasco received his MBA in Marketing from the University of Denver and a Bachelor of Science in Finance from the University of Colorado.
completed international studies from University College
in Oxford, England.
03/09/99 RMIUG Meeting Minutes - Responsible Email Marketing ... and Fifth Year Anniversary Meeting
The final speaker was Mark Glasco (firstname.lastname@example.org) director of MatchLogic's Email marketing service.
Mark started by noting he came from a print media, direct marketing background and commented about MatchLogic, recently purchased by Excite and now by @Home.
Mark noted that the requirements for a responsible email marketing campaign include sending only to opt- in addresses, to fully disclose where the email is being sent from, the allow the user off the list at any time and to permit the user access to update the email/demographic information, all done with a concern about protecting the consumer's privacy.
Mark mentioned several email advocacy groups: truste.org, w3.org, the-dma.org and iab.net.
On the email content Mark recommended you have an accurate from address, never use a distribution list, use a "real" subject line and have some feedback method in the message content.
Comparing email marketing to traditional direct marketing Mark noted the difficulty of determining if the consumer even got the mail, let alone opened it, read it and purchased a product.
Acxiom: Media Advisory â€“ AcxiomÂ® Webinar, April 24, 2007
In an informative, interactive online session, industry veteran Mark Glasco will describe localization - why it's the new competitive edge for retailers, how companies are using it successfully and how they can introduce it to their businesses.
A new age in retailing has begun, and business as usual doesn't deliver positive results.The historic model for fueling growth - consistency in store formats, merchandise mix, marketing programs and operations - is no longer essential to success.In today's marketplace, the road to increased market share, higher profit margins and stronger customer loyalty beings with a localized, customer-centric strategy.Mark Glasco is an Industry Solutions Executive with Acxiom Corporation, a leader in helping clients use consumer insights to drive superior financial performance.Glasco received his MBA in Marketing from the University of Denver and a Bachelor of Science in Finance from the University of Colorado, and completed international studies from University College in Oxford, England.
to be available immediately following the event for members of the media.To schedule an interview with Mark
, please contact Jeff Dailey at the email address below.
Retail Marketing Institute
Mark GlascoVP-Marketing905 Corporate WayWestlake, OH 44145Ph: 303-744-6787Fax: 216-881-2589