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Wrong Mark Fenske?

Mark Fenske

Professor

Virginia Commonwealth University

HQ Phone:  (804) 828-9000

Email: m***@***.edu

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Virginia Commonwealth University

1001 East Broad Street

Richmond, Virginia,23298

United States

Company Description

Virginia Commonwealth University is a major, urban public research university with national and international rankings in sponsored research. Located in downtown Richmond, VCU enrolls more than 31,000 students in 222 degree and certificate programs in the arts...more

Background Information

Employment History

Creative Director

Fenske Experiment


Judge

ANDY Awards


President

The Bomb Factory


Affiliations

The Creative Circus

Board Member


VCU Adcenter

Associate Professor, Creative Director and Founder


Web References(40 Total References)


Creative Circus Advisory Board

www.creativecircus.com [cached]

Mark FenskeCreative Director VCU Ad Center


Education | Hey Whipple

heywhipple.com [cached]

The most important truth in advertising I learned from Prof. Mark Fenske.
These days, Mark Fenske, is a bad-ass professor of advertising at the Brand Center at VCU in Richmond. But back when I was in the ad biz, Mark was a copywriter at Wieden + Kennedy and he was bad-ass then, too. (Digression #1: And when he wasn't being a bad-ass...


The most important truth in advertising I learned from Prof. Mark Fenske. | Hey Whipple

heywhipple.com [cached]

The most important truth in advertising I learned from Prof. Mark Fenske.
This is Fenske. These days, Mark Fenske, is a bad-ass professor of advertising at the Brand Center at VCU in Richmond. But back when I was in the ad biz, Mark was a copywriter at Wieden + Kennedy and he was bad-ass then, too. (Digression #1: And when he wasn't being a bad-ass copywriter, he was being a bad-ass music video director. His piece for Van Halen's "Right Now" won the "Video of the Year" at the MTV Music Video Awards; I mention it here to show how fresh and original the dude is. Back in 1992 when Mark wrote and directed the piece, all hard rock music videos were exactly like comedian Patton Oswalt described them: "They had all these guys with long hair, in vests and no shirts, and they're sweaty and rockin' out in these factories that apparently manufacture sparks - that's all they made there: sparks.") Anyway, Mark and I have met only a couple of times. And both times he lent me his coat. (Digression #2: The first time he lent me his coat was when we were judging an ad competition in Aspen and I hadn't brought one. The other was when we were hanging out in Atlanta and I was about to get on a plane to go to Helsinki - in the winter.) Okay, that was the last digression. What I came to say today is this. The best thing Mark ever gave me wasn't a coat, but a quote: Veteran copywriter Mark Fenske says your first order of business working on a project is to write down the truest thing you can say about your product or brand. Thanks, Fenske. I owe you one. Fenske is a legend.


Nobody Ever Did a Good Ad Writing to a Strategy?

vsente.com [cached]

Mark Fenske currently teaches in the graduate program in advertising at Virginia Commonwealth University and he has a fascinating take on the creative process and what it takes to make great ads.
Mark is also a highly celebrated Madison Avenue creative director. He does voice overs - his droll, Midwestern twang has generated a lot of work and copycats. You currently hear him on Cheezit spots... Cheezit - get your own box. And Mark even won an MTV video award in the mid-nineties for directing Van Halens music video Right Now. I recently came across a podcast of an interview done with Mark by two copywriters at Sullivan, Higdon and Sink. Mark was describing some of the "truths" he teaches his students including this little gem: UPDATE: 12.15.05: MARK FENSKE TO WIEDEN: HAS MARY MINNICK READ THE 14 ANTI-LAWS OF ADVERTISING? Mark Fenske is returning to Wieden to work on the recently awarded Coke account. I have several predictions: First, Mark will craft ads that will be creatively brilliant and will win at least two Lions at the '07 Cannes. Mark Fenske will write the forward to Minnick's book. Do you think anybody on Coke's board of directors has read Fenske's 14 anti-laws of advertising? AdWeek via Yahoo via Adpulp has the full story on Fenske's return to Wieden. I found this exchange between Wieden and Fenske interesting: "He (Wieden) asked me (Fenske) what I'd been doing, and I told him I've been working freelance gigs; it's just that no one can sell what I write. He looked at me and said, 'I can." Mark Fenske is returning to Wieden to work on the recently awarded Coke account. I have several predictions: First, Mark will craft ads that will be creatively brilliant and will win at least two Lions at the '07 Cannes. Mark Fenske will write the forward to Minnick's book. Do you think anybody on Coke's board of directors has read Fenske's 14 anti-laws of advertising? I also made some predictions about her next move, Mark Fenske's creativity and Coke's market share and spend. UPDATE: 01.31.07: Mark Fenske announces his departure from Wieden & Kennedy according to Adweek: "I missed teaching," said Fenske, cautioning against reading more into his move. More on Mark Fenske here.


September | 2014 | MarkFenske.com

markfenske.com [cached]

Mr. Fenske is a professor at VCU Brandcenter.
By Mark Fenske, Professor, VCU Brandcenter ¶ By Mark Fenske, Professor, VCU Brandcenter ¶


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