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This profile was last updated on 11/9/15  and contains information from public web pages and contributions from the ZoomInfo community.

Chief Executive Officer

Phone: (516) ***-****  HQ Phone
Email: m***@***.com
Demeter Fragrance Library Inc
12 North Gate Road
Great Neck , New York 11023
United States

Company Description: The mission of the Demeter Fragrance Library is to expand the use of fragrance, each day, everywhere. That is because great fragrance quite simply, makes for a...   more

Employment History

Board Memberships and Affiliations

31 Total References
Web References
When Demeter CEO Mark ..., 9 Nov 2015 [cached]
When Demeter CEO Mark Crames went on vacation to Alaska,...
When I was introduced to Mark ... [cached]
When I was introduced to Mark Crames, founder of Demeter Fragrance, I was intrigued by his business and unique vision. With scents such as Vanilla Cake Batter, Grass, Rain, Dirt, Fresh Linen, Chocolate and Bubblegum, Demeter's philosophy was to maximize the bond between scent and sense memory. If scent can make you smile…then Demeter's fragrances surely achieved that goal. This was a perfume business very different than any I had ever worked with and whose success excited me.
Mark's career path is unusual and one that I found quite interesting. Mark is an attorney who worked as a District Attorney for Janet Reno.
Mark purchased Demeter Fragrance realizing that he wanted his "life to surround his work and not his work to surround his life.
Mark was surprised that the bank was unwilling to provide the financing that was necessary at his most critical growth period. Using cash flow from Prestige on these large orders gave Demeter the liquidity that they needed to continue to grow both domestic and foreign sales. Ultimately, he was grateful that they introduced him to a firm that was quick and nimble enough to finance specific orders so that there was no disruption in his business.
He has also taken his success to an even greater level by creating licensing deals with brands such as: Jelly Belly, Hershey's, Tootsie Roll and Hello Kitty, creating great press for these companies through licensing in a category which would never be associated with perfume. His newest license is the 20th anniversary of Pulp Fiction!
Demeter Fragrance Library contact us, 26 Sept 2015 [cached]
Att: Mark D. Crames Chief Executive Officer 12 North Gate Road Great Neck, New York 11023
Office: 516-487-5187 Fax: 516-487-1027
New Baby was a long-time coming-much ..., 1 April 2015 [cached]
New Baby was a long-time coming-much more than nine months, according to Mark Crames, Demeter's CEO.
"New Baby has been the white whale of Demeter Fragrance Library, a fragrance that took 15 years to bring to market. It is almost a relief to launch this fragrance, a concept that someone asks us for each and every week," said Crames. "Despite its complexity, New Baby is in the Classic Library because it is linear, meaning that it expresses its nature immediately and does not change over time. That means in addition to being beautiful in its own right, it will also add depth and complexity to many personal blends." Demeter's launch pad is always busy-there's a new fragrance rolling out almost every month, according to Crames. But the library isn't the only thing growing; so is the company's international presence.
"Two-thousand fourteen was a breakthrough year for us, with our Russian business almost doubling in the face of substantial economic headwinds, and a major exclusive launch at Boots [in the UK]. Overall, we grew over 25% in 2014, an indication to me that our unique and personalized approach to fragrance is taking root," said Crames.
The dance is augmented by an ..., 10 April 2014 [cached]
The dance is augmented by an original scent score, developed in collaboration with Mark Crames, CEO of Demeter Fragrance Library. Six custom scents, engaging audience members' sensoria and associations, are hand-atomized by the soloist.
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