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Wrong Mark Crames?

Mr. Mark D. Crames

Chief Executive Officer

Demeter Fragrance Library Inc

HQ Phone: (516) 487-5187

Email: m***@***.com

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Demeter Fragrance Library Inc

12 North Gate Road

Great Neck, New York 11023

United States

Company Description

Demeter Fragrance Library was conceived in the East Village of New York City in 1996, with a unique and expanding perspective on wearable fragrance. The original mission was to capture the beautiful smells of nature and the garden in wearable form. Toda ... more

Find other employees at this company (10)

Background Information

Employment History

Chief Executive Officer

Northern Group, Inc

Web References (26 Total References)

Contact Us - Demeter® Fragrance Library [cached]

Att: Mark D. Crames Chief Executive Officer 12 North Gate Road Great Neck, New York 11023 Fax: 516-487-1027

About Us – The Library of Fragrance [cached]

Scents are now created by Demeter's CEO, Mark Crames, who has been running fragrance companies since 1986. His creations include the top-selling Baby Powder, Pure Soap and Clean Skin and he continues to travel the world looking for inspiration for great, new Demeter experiences.

Scented News, Reviews & More – The Library of Fragrance [cached]

To celebrate the anniversary, we thought we'd re-publish this interview that Clare conducted with our CEO Mark Crames, during our first trip to the USA to meet him and the team and to smell the 'library' in its entirety!

For a scent-obsessive like me, Mark Crames, CEO of Demeter USA, is the Willy Wonka of perfume and perhaps even the Noah of the fragrant world - filling his ark with an ever-growing collection of linear note fragrances that each capture and preserve a moment in time, a memory - and therefore an emotion attached to that memory, which is as unique to each wearer as the tapestry of our own lives.
Mark Crames invested in the business in 2002 and took full control of the reins shortly afterwards, paving the way for Brosius to launch his latest line, CB I Hate Perfume.
Today, the rows of bottles before me hold over 300 scents and the Crames' family business and its unique operation is what makes this possible, as fragrance industry veteran Mark explains, "In typical modern fragrance manufacturing, factory lines are set up and it's necessary to run at least a minimum of 5,000 - 10,000 of any one product to reach profitable efficiencies. It would be impossible to carry 300 different fragrances if this was the case - unless the business was bankrolled with an endless supply of funds that didn't depend on ever making a return. The rate at which most people buy fragrance would be outweighed by the minimum production and storage costs, particularly as we pride ourselves on making our products as affordable as possible for the end wearer, without compromising quality. But because we still do everything by hand, from blending, to bottling, to capping and labelling, we specialise in the kind of labour intensive, short-run production that makes it possible to produce as a direct response to demand, and to create such breadth of choice."
This expansive catalogue of different scents is, in part, why Demeter will launch into the UK with a new name - The Library of Fragrance. In truth, this is actually because an agricultural organisation owns the Demeter trademark in Europe, but as Mark philosophises, "I have faith in the fact that things often happen for a very good reason.
Mark is humble, but agrees and explains, "Our purpose as a business really revolves less about 'targeting a specific audience' and more around this simple core mission of making fragrance more accessible and expanding its use, each and every day.
Mark is quick to point out that "every day" shouldn't be confused with "low quality". The brand's low price points and open celebration of synthetic materials has led to judgement from some past critics. To them, he answers, "The truth is that some synthetics are very inexpensive, and recreating some of our singular scents, like "Vanilla Cake Batter", takes little time and effort, because the formula is effectively just based around synthesized Vanillan - as it should be, because so is the scent of actual vanilla cake batter, which is why the fragrance smells like the real deal!
So what's next for Mark and his library of scents?

Prestige Capital Corporation [cached]

DemeterPosted on August 13, 2015When I was introduced to Mark Crames, founder of Demeter Fragrance, I was intrigued by his business and unique vision.

Prestige Capital Corporation [cached]

When I was introduced to Mark Crames, founder of Demeter Fragrance, I was intrigued by his business and unique vision. With scents such as Vanilla Cake Batter, Grass, Rain, Dirt, Fresh Linen, Chocolate and Bubblegum, Demeter's philosophy was to maximize the bond between scent and sense memory. If scent can make you smile…then Demeter's fragrances surely achieved that goal. This was a perfume business very different than any I had ever worked with and whose success excited me.

Mark's career path is unusual and one that I found quite interesting. Mark is an attorney who worked as a District Attorney for Janet Reno.
Mark purchased Demeter Fragrance realizing that he wanted his "life to surround his work and not his work to surround his life.
Mark was surprised that the bank was unwilling to provide the financing that was necessary at his most critical growth period. Using cash flow from Prestige on these large orders gave Demeter the liquidity that they needed to continue to grow both domestic and foreign sales. Ultimately, he was grateful that they introduced him to a firm that was quick and nimble enough to finance specific orders so that there was no disruption in his business.
He has also taken his success to an even greater level by creating licensing deals with brands such as: Jelly Belly, Hershey's, Tootsie Roll and Hello Kitty, creating great press for these companies through licensing in a category which would never be associated with perfume. His newest license is the 20th anniversary of Pulp Fiction!

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