New Baby was a long-time coming-much more than nine months, according to Mark Crames, Demeter's CEO.
"New Baby has been the white whale of Demeter Fragrance Library
, a fragrance that took 15 years to bring to market.
It is almost a relief to launch this fragrance, a concept that someone asks us for each and every week," said Crames
"Despite its complexity, New Baby is in the Classic Library
because it is linear, meaning that it expresses its nature immediately and does not change over time.
That means in addition to being beautiful in its own right, it will also add depth and complexity to many personal blends."
launch pad is always busy-there's a new fragrance rolling out almost every month, according to Crames
But the library isn't the only thing growing; so is the company's international presence.
"Two-thousand fourteen was a breakthrough year for us, with our Russian business almost doubling in the face of substantial economic headwinds, and a major exclusive launch at Boots [in the UK].
Overall, we grew over 25% in 2014, an indication to me that our unique and personalized approach to fragrance is taking root," said Crames