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This profile was last updated on 3/30/16  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Mark D. Crames

Wrong Mark D. Crames?

Chief Executive Officer

Phone: (800) ***-****  
Email: m***@***.com
Demeter Fragrance Library Inc
12 North Gate Road
Great Neck , New York 11023
United States

Company Description: The mission of the Demeter Fragrance Library is to expand the use of fragrance, each day, everywhere. That is because great fragrance quite simply, makes for a...   more

Employment History

197 Total References
Web References
About Us – The Library of Fragrance [cached]
Scents are now created by Demeter's CEO, Mark Crames, who has been running fragrance companies since 1986. His creations include the top-selling Baby Powder, Pure Soap and Clean Skin and he continues to travel the world looking for inspiration for great, new Demeter experiences.
Mark Crames, Demeter ... [cached]
Mark Crames, Demeter Fragrance Library CEO, explains that the company's singular scents "are the notes and accords perfumers use to create the more complex designer and prestige fragrances. He explains that blending them is "like using a palette of paints to paint a picture. Another perk to using singular scents like these, says Crames, "is that they express their nature immediately and do not change over time. A complex fragrance takes time to evolve and can change drastically as its base notes develop and its top notes fade. A combination that smells divine at first might be less desirable hours later. "Anything more intense is going to take longer to fully express itself," he says.
Still, Crames is quick to point out that layering a single-note scent with a complex fragrance is something people, himself included, do all the time. "I like adding Demeter's Patchouli or Black Pepper to accent Halston Z-14," he says. "A favourite single note, like citrus, with a complex fragrance can create an entirely new fragrance."
As for a strategy that a fragrance layering rookie should keep in mind, Crames advises sticking to a single fragrance family, or related families. "Blending three different vanilla scents is easier than a vanilla, a flower, and a wood," he says, but quickly adds that "citrus, fruit or vanilla scents work well with most florals, green notes, and woods, while animalistic ones, like leather, present greater challenges."
First and foremost, Crames advises choosing only smells that we love.
demeter – Swatch and Review [cached]
When Demeter CEO Mark Crames went on vacation to Alaska, he had one of the most amazing vacations of his...
DemeterPosted on August 13, 2015When I ... [cached]
DemeterPosted on August 13, 2015When I was introduced to Mark Crames, founder of Demeter Fragrance, I was intrigued by his business and unique vision.
When I was introduced to Mark ... [cached]
When I was introduced to Mark Crames, founder of Demeter Fragrance, I was intrigued by his business and unique vision. With scents such as Vanilla Cake Batter, Grass, Rain, Dirt, Fresh Linen, Chocolate and Bubblegum, Demeter's philosophy was to maximize the bond between scent and sense memory. If scent can make you smile…then Demeter's fragrances surely achieved that goal. This was a perfume business very different than any I had ever worked with and whose success excited me.
Mark's career path is unusual and one that I found quite interesting. Mark is an attorney who worked as a District Attorney for Janet Reno.
Mark purchased Demeter Fragrance realizing that he wanted his "life to surround his work and not his work to surround his life.
Mark was surprised that the bank was unwilling to provide the financing that was necessary at his most critical growth period. Using cash flow from Prestige on these large orders gave Demeter the liquidity that they needed to continue to grow both domestic and foreign sales. Ultimately, he was grateful that they introduced him to a firm that was quick and nimble enough to finance specific orders so that there was no disruption in his business.
He has also taken his success to an even greater level by creating licensing deals with brands such as: Jelly Belly, Hershey's, Tootsie Roll and Hello Kitty, creating great press for these companies through licensing in a category which would never be associated with perfume. His newest license is the 20th anniversary of Pulp Fiction!
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