Mark P. Cohen, CEO
Mark has been a highly respected member of the Marketing and Sales Promotion industry since 1969.
Having held senior management positions at Arnold Communications
, Burger King Corporation
, McCann Erickson
, Robert Landau Associates
corporate and agency experience, Mark
own sales promotion agency in 1983 under the banner of MCA, Inc.
In 1998 with the addition of a partner, broader services
and name COHEN-FRIEDBERG ASSOCIATES "CFA" was established.
In a short period of time Mark
brought in such new clients as Dunkin' Donuts, Commonwealth Financial, Staples, Vinny Testa's Restaurant Group, Wearguard Catalog, and IBM
to name a few.
While responsible for the company administration, Mark
is considered an expert in Sweepstakes, Instant Win Games, promotional administration, game execution and game logic.
is responsible for the agency execution of all traditional and Internet related promotions.