"We're pleased to provide that station to this market's enthusiastic fans," said Mark Birtch, general manager for Mid-West Family Broadcasting.
said Mid-West Family Broadcasting
is excited to bring the couple back and believes the local audience is equally excited to have them back.
Page 2 of 2 - And with the "Brian and Kellie" show, it allowed the company to start a country music station to tap into one of Springfield's biggest markets.
"Springfield is a huge country market, but has been looking for a station that loves and respects not only new country, but also the hits that put the format on the map," Birtch
said in a news release.
In order to make room for the new country station, something had to be bumped off the dial.
For Mid-West Family Broadcasting
, it meant moving Alice, previously WLCE-FM 97.7, to an entirely streaming format.
It was bumped to make room for WQLZ, a hard rock station that had been at 92.7.
Alice had been on 97.7 for seven years and played indie and alternative music.
described it as a niche market that was hard to support in a town like Springfield.
"From a business perspective, in a market this size without a major university, it was hard to support," he
Alice FM, which can be found at alice.fm, was taken solely online Aug. 24.
The reaction from its audience was initially disappointing, Birtch
said, but that kind of music generally attracts a more progressive audience, and Springfield isn't the most progressive of towns.
"When you have something that is somewhat progressive, people that are looking for that gravitate towards that," he
"And unfortunately, when you take that away from them, they feel like we're taking a step back."
explained the move to the people who contacted him, and he
said they weren't happy, but they understood that it was purely a business decision.
And besides, he
said, Alice FM's audience tends to be a younger demographic, and a streaming format is easily accessible for them.
Mid-West Family Broadcasting
plans on promoting the online streaming in different ways, Birtch
"We're going to be doing additional Facebook postings and online postings on all of our websites, cross-promoting it on our stations," he