Mark Berghan, Managing Director, A2ZTranslate ltd
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This profile was last updated on 2/25/14 and contains information from public web pages and contributions from the ZoomInfo community.
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Mr Mark Berghan

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Managing Director

Local Address: Auckland, New Zealand
Company Description: offers high professional language translation services. We offer economical translation services by human translators with a quick turnaround time....   more
9 Total References
Web References
About/Contact/Resources, 6 Sept 2012 [cached]
A2ZTranslate was founded in 2001 by Mark Berghan, after returning to New Zealand from a 10 year stint in Japan. Mark had worked in online marketing in Japan, recruiting students from around the world to study Japanese at a large Japanese university.
Forestry news, forestry jobs - Friday Offcuts [cached]
Mark Berghan, Managing Director, A2Z Translate
Ccaps Newsletter, 27 April 2011 [cached]
Mark Berghan
Mark Berghan is managing director of A2ZTranslate.
Web translation service puts sites in foreign search engines, 6 Oct 2003 [cached]
Company founder Mark Berghan says translated search engine optimisation is useful to a range of firms including small to medium businesses such as hotel/motel operators, niche marketers and product developers.
It depends on how big your website is and how much needs translating," says Berghan.
Often a whole site does not need translating for a foreign market, he says.
Berghan says there are thousands of search engines worldwide and most are country-specific - 85-90 per cent are in the first language of the country where users are looking.
By 2005, 75 per cent of the world's online population will be browsing in a language other than English.
The most popular search engine in English,, is not among the five most popular search engines in Korea, he says.
"You [businesses] have to be in the local search engines."
And some English-language search engines do translations on the fly, using special software, but the translations are often not intelligible, he says.
But foreign language search engines seldom do translations [into English].
Berghan says: "The web is the ultimate marketing tool because it is what it purports to be - truly global.
Berghan taught and worked on search engine optimization in Japan, returning to New Zealand in 1999.Since then he has worked with foreign language schools to optimise their search engine listings and noticed a gap in the market to provide this service more widely.Hence he formed A2Z Translate last year.
Now he and one other staff member work from home and their Parnell office, keeping overheads low.
Finally, his advice about web marketing: talk to a search engine optimiser first (such as his company), then a web designer.
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