We are also the acclaimed expert in delivering strategically relevant brand content marketing to today's women. Our multiscreen, multimedia approach focuses on health, beauty, design, fashion and fitness to enlighten, inform, entertain, empower and educat
Mark Alfieri - Founder, Chairman, Executive Producer
Mark Alfieri learned about entrepreneurship at an early age from his father, Louis, who owned and operated various businesses.
Mark's own entrepreneurial nature sparked his first branded entertainment company, O2 Media, in 1994 and it exists today, 21 years later, as BrandStar, a multi-million dollar award-winning company that specializes in marketing to women through content that continues to engage, educate and enrich the lives of women.
The Alfieri family moved to South Florida in the late 1970's.
After Mark graduated from Boca Raton Community High School in 1987, he attended the University of Florida where his entrepreneurial spirit was alive and well when he started his first business.He even announced his plans of opening up his first Content Marketing/Branded Entertainment business to his now wife of 20+ years while on their honeymoon!
In the following years, Mark became a beacon in his community, while building his business that brought thousands of national brands to South Florida such as Proctor and Gamble, American Express, State Farm, Kraft Foods, AT&T and Coca Cola, all in search of and finding high-end production and the opportunity to be featured on one of his award-winning National television shows airing on the Lifetime® network.
Alfieri is known to be a strong and direct businessman with the propensity to solve other people's problems.
It is no wonder that Mark, as Executive Producer of the various Lifetime® and national syndicated shows, has a steadfast commitment to empower women by featuring brand solutions that help women make better choices every day.
And that vision hasn't altered through the years.
His commitment to empowering women shines almost as bright as his commitment to his associates - creating win-win scenarios where the brand, the shows, the company and its employees all win.
Mark has a vision for BrandStar: to take the company to the next level…. to an award-winning full-service marketing and advertising agency whose content entertains across multiple screens; to continue to produce shows that are a trusted household name and that offer women choices that allow them to live better; and to offer our brand partners integrated marketing solutions that speak with women in a powerful and authentic way through entertainment and education, and share with women the stories of brands that they can trust and feel loyalty towards.
Mark is a storyteller at heart.
His natural ability to provide color to any type of communication provides him the perfect skill set to act as Company Chairman, Executive Producer, Visionary Leader, Business Owner, and Marketing Partner to more than 10,000 brands from Fortune 100's to Emerging Brands.
More importantly, it is his faith in God that allows him to do the job he cherishes most...and that is of a family man; father and husband.
"There were many goals to this complete office rebuild including delivering television, video or general information to everyone in the facility seamlessly and inexpensively," said Mark Alfieri, Founder and CEO of BrandStar.
Our Team | Mark Alfieri | Tom Deters | Doug Campbell | Lee Kaplan | Dee Halloran | Steve Smolin | Michael Moss | Debra Rondinella | Harry Schulman | Jonathan Flicker | Carolyn Chin
Mark AlfieriExecutive Producer, Chief Executive Officer and FounderMark Alfieri launched O2 Media, Inc. in 1995 with $100,000 of seed money.
With over 20 years of experience and the production of over 2,000 national television advertising, branding, and marketing campaigns for some of the world's largest companies, Mark is the passion and vision behind Incredible Discoveries and is a pioneer in the Branded Entertainment and Direct Response industries.
Some of the brands Mark has worked with include Proctor and Gamble, The United States Army, Department of the Treasury, American Express, Master Card International, Wal-Mart, Bristol Myers Squibb and Coca Cola.Mark has built a team of experienced professionals with a proven track record of Branded Entertainment & Direct-to-Consumer sales in excess of a billion dollars.
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