shaped models such as the Astra GTC
, Antara and Corsa during a previous stint at Opel
FRANKFURT -- General Motors designer Mark Adams will return to the automaker's Opel/Vauxhall division charged with boosting synergies between the brands and GM's Buick marque.
Adams, 51, will be head of GM Europe design based in Germany.
is tasked with being the "champion" for Opel/Buick brand strategies and design language, Opel
said in a statement.
"This move will provide an increased emphasis on joint strategies across Opel/Vauxhall and Buick," Opel CEO Karl-Thomas Neumann said.
Adams will be a key player in solving what GM CEO Dan Akerson described last week as "probably the most complicated Rubik's Cube" within GM: sorting out the brand strategies of Opel and Buick.
Adams was appointed as the top designer for Cadillac and Buick last August.
position as head of design for Europe even after assuming his
was forced to cover both jobs after former Buick-GMC designer Dave Lyon abruptly left in July, just days before he
was to replace Adams
as head of design for Europe.
Adams has had a high profile as Cadillac's top designer over the past six months with the introduction of key models, including the next-generation CTS sedan, set for a U.S. launch this autumn.
London-born Adams returns to GM Europe
for a second stint as design chief.
held the role from 2007 until moving to the U.S. in August 2012.
Adams began his GM career in 2002 as director of exterior design at Opel.
was responsible for shaping models such as the Astra GTC
, Zafira, Astra TwinTop, Antara and Corsa.
Before joining GM, Adams worked for Ford Motor Co.
will be replaced in the top design job at Cadillac
and Buick by Andrew Smith, currently head of the Holden brand in Australia.