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Wrong Mark Aarons?

Mark M. Aarons

Vice President and Deputy General Counsel

Modell's Sporting Goods

HQ Phone:  (800) 275-6633

Direct Phone: (212) ***-****direct phone

Email: m***@***.com


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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Modell's Sporting Goods

498 Seventh Avenue 20Th Floor

New York City, New York,10018

United States

Company Description

Founded in 1889, Modell's Sporting Goods is the local family sporting goods destination that provides a convenient and compelling shopping experience for the athlete and fan in all of us. Modell's offers customers an assortment of top brands in sporting goods ...more

Background Information

Employment History

General Manager

Aaron Rents , Inc.

Web References(3 Total References)

All in a Day's Work Wear - Modern Counsel [cached]

With his background in licensing, general counsel Mark Aarons took on an additional role to launch a new brand for Modell's Sporting Goods
General counsel and vice president Mark Aarons added the director of licensing role to his list of titles so he could better market himself at conventions. He recently attended MAGIC, the trade show in Las Vegas, for the first time. It was part of the work in licensing he took on but didn't seek out or expect. "Going in, I already knew licensing well, and I love the business side of being an in-house lawyer," he says. "It's just an exciting business to be in." Aarons wanted to be a lawyer from the time he was young, but he couldn't guess he would eventually become the person in charge of signing new retailers to produce Smiths-branded work apparel and outdoor sporting good lines. When he was younger, he appeared as a witness on 14 different occasions for a homicide in his hometown, sparking his interest in the legal system. He has what he calls an "indescribable passion" for justice, and he attended law school immediately after completing his undergraduate work. The jump, then, from lawyer to director of licensing may seem like a far one, but it was natural for Aarons to move into the position. When the role opened at Modell's, Aarons was the company's first choice. "I don't think there was even a short list of candidates," he reflects. After graduating from Brooklyn Law School, Aarons joined Candies International and handled a number of issues for the footwear line, including employment law, trademarks, and licensing. He joined the business side of the legal profession early and worked in corporate law at several firms before joining Modell's. That long career has given him the insight to help drive Modell's business. Aarons doesn't need to rely entirely on that intuition, though; he has assistance from others in the company, for which he is grateful. Merchandising and marketing experts advise him, and Aarons manages the licensing business and does the contract work. To say he isn't on the creative side is to undersell his natural instinct about the product, though. When one of Smiths' licensees displayed an upcoming line of apparel for approval, Aarons picked out the nine items that he would buy. Eight of those nine items had already been selected by Modell's fashion buyer to move forward with production. "Since moving into this position, I've learned to recognize different fibers and the value of different materials," he says. "I'm something of a merchant-in-training." Much of Aaron's strategic work in the company is to promote the brand that is new to Modell's but has been around for more than 100 years. Aarons describes Smiths as "what Howard Roark (an idealistic architect and the protagonist of The Fountainhead) would wear. It's easy to see the comparison. "It harkens back to that time, that look, that feel," Aarons says. "The brand's boots are the sort of rugged, waterproof, thick-soled shoes good for a workday or a hike. The pants are in conservative colors, and most of the jeans are lined with flannel. The jackets come in red, navy, gray, and black, and many are lined with fleece. The Smiths brand has all the appeal of other national brands, but the prices-around $20 for a pair of pants and $30 for a jacket-make it attract a wider market. "We've been selling Smiths for several years, and we've done very well with it," Aarons says. In the next three to five years, Aarons and CEO Mitchell Modell hope to grow the brand to more than $50 million. As he worked his way through the booths, runways, and crowds at the Las Vegas trade show, Aarons wasn't nervous, despite being in a role he hadn't anticipated. He morphed into it. Aarons shook hands and introduced himself to the fashion experts, but he knew he couldn't introduce himself as a general counsel-who would want to speak to a lawyer at a fashion show? Instead, he introduced himself as the director of licensing, and he took in everything the industry had to offer.

Mark Aarons
The motion was made by Mr. Luntz, seconded by Mr. Aarons and carried by a vote of 3 to 1. Mr. Aarons said that, before taking a vote on this application, he would like to have the opportunity to review what was said on record (board minutes) against what is in the Steep Slope law (the 16 points). Mr. Aarons noted that the free-standing sign would be between the two curb cuts as opposed to the far side of a curb cut. His (Mr. Aarons') observation is that this would be "a bit crowded. Mr. Aarons said that he, too, would prefer the type face on the building sign as opposed to that being used for the free-standing sign. He said that it is more appealing to the eye. Mr. Aarons asked what the material of the proposed light box (free-standing) sign would be, to which Mr. Couto replied that the base of the free-standing sign would be aluminum. Mr. Aarons said that from the discussion tonight it would seem that the general preference among the board members would be for a flood-lit sign rather than an internally illuminated sign. Mr. Aarons said that he would also like to see an "incandescent" concept for a sign. Mr. Aarons noted that he was not on the Planning Board when the preliminary subdivision was approved. He asked what the Village Board's reasoning was for not waiving the subdivision requirement. Mr. Aarons abstained. Mr. Aarons asked where the entrance is from the back, to which Ms. Drapala said that the entrance from the back is where the aisle is. Mr. Aarons asked what the age range of the children would be, to which Ms. Drapala said that the range would be from six weeks to five years old. Mr. Aarons suggested staying open until 7:00 P.M. or, perhaps, even 7:15 P.M. for those parents coming (home) from the City. Mr. Aarons questioned if, perhaps, to accommodate the parking required, the parking spaces in the back could be rearranged. Mr. Aarons asked who would be doing the improvements, to which Mr. Norton said that this is being negotiated. Mr. Aarons said that another matter to consider is what business would be going into the building that was formerly Wondrous Things and what the parking demand(s) would be, to which Ms. Allen said that this would be a problem for the Planning Board to look at when an application for that space ( Wondrous Things) comes before the board. Mr. Aarons abstained. The minutes of the Tuesday, June 23, 2009 Planning Board meeting were approved, as amended, on a motion by Mr. Aarons, seconded by Ms. Allen and carried by a vote of 4-0-1. Mark Aarons Mr. Aarons abstained.

Village of Croton-on-Hudson, NY - Planning Board Minutes 01/13/09 [cached]

Mark Aarons
Mr. Aarons noted that he was not yet a member of the Planning Board when this application was being reviewed. He would like to better understand the application. Mr. Luntz explained to Mr. Aarons that this application was for a three-lot subdivision involving two improved lots and one new building lot. Mr. Aarons said that he was unfamiliar with the Batten Road property(ies) in question. He lives nearby on Georgia Lane. He would want to know if this subdivision would have any impact on Georgia Lane. The motion was made by Mr. Andrews, seconded by Mr. Aarons and carried by a vote of 3 to 0. Mr. Aarons questioned if the evergreen trees presently being proposed should be so close to the stone wall. The property line is just inside the stone wall. As they grow, the evergreen trees might extend over the property line. Mr. Aarons noted that, at some point in the future, there could be a sidewalk installed along this portion of Old Post Road North, at which point the evergreens might create a problem. Mr. Aarons said that there is an eight-inch Maple tree on the other side of the stone wall parallel to Old Post Road North, which is damaged. He questioned why this tree is not being shown on the Applicant's landscaping plan as coming down. The motion was made by Mr. Aarons, seconded by Mr. Luntz and carried by a vote of 4 to 0. Mr. Aarons said that he is (would be) curious to know how the wall got built to begin with, to which Mr. Sheer suggested that he could ask Mr. Fallacaro that question on the site visit. Mr. Aarons said that, with respect to the condition of this wall, the owner could be requested to put up a bond for damages, if not built properly. The minutes of the Tuesday, December 23, 2008 Planning Board meeting were approved on a motion by Mr. Andrews, seconded by Mr. Aarons and carried by a vote of 4 to 0.

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