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Senior Director, Global Marketing
HQ Phone:  (914) 253-2000
Direct Phone: (972) ***-****
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700 Anderson Hill Road
Purchase, New York,10577
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses â€" Quaker, Tropicana, Gatorade, Frito-L... more.
Marissa Jarratt, Senior Director, Global Marketing, PepsiCo
Get Your Smile On
Marissa Henderson Jarratt
Senior Director of Marketing, PepsiCo We are thrilled to have PepsiCo's Marissa Jarratt on board to direct us towards answers. Famous for the Lay's 'Do Us a Flavor' contest, PepsiCo understands the tastebud revolution. As Senior Director of Marketing for PepsiCo's Global Premium Snacks Portfolio, Marissa has led her teams to pipeline innovation success for some of the largest brand names in snacking. Join us as Marissa shares the challenges and opportunities of creating relevance with this outspoken consumer. She will explore current consumer and competitive landscapes to help identify the major trends and behaviors driving the food and beverage revolution. From the rise in foodie culture and increases in global trend awareness, to the 'real food' movement, Marissa explains how marketing tactics, like the importance of storytelling and involving consumers can help accelerate your next big idea. Furthermore, Marissa will use real life examples and scenarios to walk us through the implications for our companies. At this year's Keynote, you will enjoy an enthusiastic speaker and walk away with ideas to help your company navigate consumers' demands and expectations during the Tastebud Revolution! Bio / Work History Marissa is the Senior Director of Global Premium Snacks at PepsiCo. In her role, she develops and oversees implementation of the growth strategy and plans for PepsiCo's $1.5B global premium snacks portfolio of brands. Marissa has held several marketing roles of increasing responsibility at PepsiCo, from building global marketing capability to leading brand innovation at Frito-Lay North America, to driving shopper marketing with emerging channels and established retailers, to managing iconic brands like Lay's, Cheetos and Rold Gold. She has been recognized for her work in 2014 as Brand Innovator "40 Under 40,” in 2011 as Frito-Lay's "Marketer of the Year” and in 2009 with the Gold Ogilvy Award for excellence in strategic advertising. Prior to business school, she worked in finance for Nortel Networks and was an entrepreneur. She received her BBA in Finance, BA in Spanish and MBA in Marketing from The University of Texas at Austin. Marissa is married to Jon.
"Consumers have a positive emotional connection with sunflowers, so it's that emotional bent we're trying to communicate," Marissa Jarratt, Lay's associate brand manager, told Buzz.
The tour, which launched late October, will hit nine markets, mostly in the Northeast and Midwest, before early December, with stops across the South and West slated for early 2007. Activities are not tied to any specific retailers, but Jarratt said the brand will concentrate on certain chains in cities where the stores are headquartered (Kroger stores in Cincinnati, for example). Agency: U.S. Marketing & Promotions, Marina del Rey, CA.
"Consumers have a positive emotional connection with sunflowers, so it's that emotional bent we're trying to communicate," Marissa Jarratt, Lay's associate brand manager, told Buzz.The tour, which launched late October, will hit nine markets, mostly in the Northeast and Midwest, before early December, with stops across the South and West slated for early 2007.Activities are not tied to any specific retailers, but Jarratt said the brand will concentrate on certain chains in cities where the stores are headquartered (Kroger stores in Cincinnati, for example).Agency: U.S. Marketing & Promotions, Marina del Rey, CA.
Marissa Jarratt, Associate Product Manager, Lay's Potato Chips, Frito-Lay Marissa is an Associate Product Manager for Lay's Potato Chips, leading the $625M multicultural business for the $2.5B Lay's brand.She is responsible for developing the overall marketing strategy for the Lay's multicultural business, which includes advertising strategy & execution for both Hispanic-American and African-American consumers (television, radio and print), product innovation strategy and customer development.Previously, Marissa was Assistant Product Manager on Gamesa, responsible for growing the brand of Mexican cookies & crackers in the US to new consumers via expanded distribution & product innovation.Prior to business school, she worked in corporate finance for Nortel Networks and founded and operated a web design firm, mul-ti-ple designs.She received her MBA from the McCombs School of Business at UT- Austin and a BBA (Finance) and BA (Spanish) from UT-Austin.