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This profile was last updated on 2/14/14  and contains information from public web pages and contributions from the ZoomInfo community.

Marissa Jarratt

Wrong Marissa Jarratt?

Senior Director, Innovation Marke...

Local Address: Plano, Texas, United States
PepsiCo , Inc.
5550 Explorer Drive 8th Floor
Mississauga, Ontario L4W 0C3
Canada

Company Description: Purchase, N.Y.-based Pepsi-Cola North America ( www.pepsi.com) is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Its U.S. brands...   more
Background

Employment History

Web References
Event Marketer Magazine - Home
www.eventmarketer.com, 20 Nov 2006 [cached]
"Consumers have a positive emotional connection with sunflowers, so it's that emotional bent we're trying to communicate," Marissa Jarratt, Lay's associate brand manager, told Buzz.
The tour, which launched late October, will hit nine markets, mostly in the Northeast and Midwest, before early December, with stops across the South and West slated for early 2007.Activities are not tied to any specific retailers, but Jarratt said the brand will concentrate on certain chains in cities where the stores are headquartered (Kroger stores in Cincinnati, for example).Agency: U.S. Marketing & Promotions, Marina del Rey, CA.
Marketing and Promotions News and Articles
www.themarketingarm.com, 16 Nov 2006 [cached]
"Consumers have a positive emotional connection with sunflowers, so it's that emotional bent we're trying to communicate," Marissa Jarratt, Lay's associate brand manager, told Buzz.
The tour, which launched late October, will hit nine markets, mostly in the Northeast and Midwest, before early December, with stops across the South and West slated for early 2007. Activities are not tied to any specific retailers, but Jarratt said the brand will concentrate on certain chains in cities where the stores are headquartered (Kroger stores in Cincinnati, for example). Agency: U.S. Marketing & Promotions, Marina del Rey, CA.
Welcome to Forté Foundation! Inspiring Women Business Leaders:
forte.convio.net, 3 Nov 2004 [cached]
Marissa Jarratt, Associate Product Manager, Lay's Potato Chips, Frito-Lay
Marissa is an Associate Product Manager for Lay's Potato Chips, leading the $625M multicultural business for the $2.5B Lay's brand.She is responsible for developing the overall marketing strategy for the Lay's multicultural business, which includes advertising strategy & execution for both Hispanic-American and African-American consumers (television, radio and print), product innovation strategy and customer development.Previously, Marissa was Assistant Product Manager on Gamesa, responsible for growing the brand of Mexican cookies & crackers in the US to new consumers via expanded distribution & product innovation.Prior to business school, she worked in corporate finance for Nortel Networks and founded and operated a web design firm, mul-ti-ple designs.She received her MBA from the McCombs School of Business at UT- Austin and a BBA (Finance) and BA (Spanish) from UT-Austin.
Welcome to Forte Foundation! Inspiring Women Business Leaders:
www.fortefoundation.org, 23 Sept 2004 [cached]
Panelists: Lesley Caldwell, Associate Marketing Director, Enspire Learning; Marissa Jarratt, Associate Product Manager, Lay's Potato Chips, Frito-Lay; Heather Densmore, University of Texas, McCombs School of Business, MBA '06
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