"For 2005, we are projecting to sell close to 38,500 units of the three brands, 32,640 of Toyota, 860 of Lexus, and 5,000 of Scion," TDPR President Mario Dávila said.
"As for the entire industry, we are projecting auto sales of 126,000 to 127,000 units, below the 2004 total."TDPR's sales projections for both Toyota brands and the entire market for 2005 are not higher than last year's based on market research, said Dávila, who became TDPR president in 2002.
"It isn't that we want to be conservative.What we do is look at our sources and use their numbers, and usually their numbers are pretty accurate," he
said the Japanese automaker plans to launch a totally redesigned Toyota Avalon sedan and a re-engineered Lexus LX 470 Sport Utility Vehicle (SUV), as well as two new SUV hybrids: the Toyota Highlander and the Lexus RX 400h later this year.
...In fact, sport utility and luxury vehicles continued selling well, and the best-sellers were vehicles with the most expensive features," Toyota de Puerto Rico President Mario Dávila commented.