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This profile was last updated on 3/2/15  and contains information from public web pages and contributions from the ZoomInfo community.

Employment History

  • De Puerto Rico President
    Toyota PLC
  • Marketing Director
    Toyota PLC
  • Marketing Manager
    Toyota PLC
  • President
    Toyota de Puerto Rico Corp
  • President
  • President
    Lexus Puerto Rico

Board Memberships and Affiliations


  • master's degree , Business Administration with a concentration in Marketing
    Interamerican University of Puerto Rico
  • bachelor's degree , Industrial Psychology
    University of Detroit
30 Total References
Web References
PUERTO RICO HERALD: 2004 Record Year for Auto Sales, 19 Mar 2005 [cached]
"For 2005, we are projecting to sell close to 38,500 units of the three brands, 32,640 of Toyota, 860 of Lexus, and 5,000 of Scion," TDPR President Mario Dávila said."As for the entire industry, we are projecting auto sales of 126,000 to 127,000 units, below the 2004 total."TDPR's sales projections for both Toyota brands and the entire market for 2005 are not higher than last year's based on market research, said Dávila, who became TDPR president in 2002."It isn't that we want to be conservative.What we do is look at our sources and use their numbers, and usually their numbers are pretty accurate," he added.
Dávila said the Japanese automaker plans to launch a totally redesigned Toyota Avalon sedan and a re-engineered Lexus LX 470 Sport Utility Vehicle (SUV), as well as two new SUV hybrids: the Toyota Highlander and the Lexus RX 400h later this year.
In fact, sport utility and luxury vehicles continued selling well, and the best-sellers were vehicles with the most expensive features," Toyota de Puerto Rico President Mario Dávila commented.
Mario Dávila President of ..., 11 Aug 2011 [cached]
Mario Dávila President of Toyota de Puerto Rico Corp.
Mario Dávila President of Toyota de Puerto Rico Corp.
When Mario Dávila was appointed president of Toyota de Puerto Rico Corp. (TDPR) in 2002, he already had been working with the distributor of Toyota and Lexus vehicles in P.R. and the U.S. Virgin Islands for five years.
TDPR started its operations in 1994 after acquiring the distribution rights for Toyota vehicles from Gómez Hnos. for an undisclosed amount. TDPR, which initially was under the wing of Japan-based Toyota Motor Corp., was placed under the automaker's U.S.-based subsidiary, Toyota Motors Sales, in the summer of 1999.
In 1997, Dávila began working with Toyota as marketing manager and quickly was promoted to marketing director.
Lexus, Toyota's luxury division, whose sales initially were handled by TDPR, in 2000, opened its first local dealership, Lexus de San Juan, under the helm of Triangle Dealers.
"When I was appointed president of TDPR in 2002, it was a big surprise for me. At the time, I was preparing the farewell party for outgoing company President Bob Weldon and the welcome party for the new president, whose identity was a big secret. I didn't know I was planning a party for myself until Bob told me during a dinner prior to the event," Dávila told CARIBBEAN BUSINESS.
Back in 2002, Dávila said the local auto industry was doing well, and Weldon left TDPR in a very solid position with a good network of 20 dealers.
"Toyota already had climbed to the No. 1 spot in sales and enjoyed a 20% market share when I took the helm. Since then, we have taken that market share to 30%, with some peaks of 35%," Dávila commented.
When I became president of TDPR, we decided to refocus the company and the dealers to deliver a service of excellence- better than anyone else," Dávila explained.
The results, Dávila said, speak for themselves. Following a record year for the local auto industry, in which 140,400 units were sold in 2005, the local market fell into a recession-now- turned-depression in 2006, which saw new auto sales plummet for four-consecutive years, reaching a record low of 76,393 units in 2009.
"Thanks to our efforts developing the dealership network, we haven't lost one single dealer as a result of the local economic downturn. TDPR also became stronger in the process, improving our parts delivery to customers from an 80% delivery rate within two days to 96%," Dávila commented.
What few people know is that there were two other automakers with more recalls that year than Toyota," Dávila said. "We probably didn't feel the impact as much because of the good image we worked hard to develop for the Toyota brand since 1997-of quality, durability and reliability."
He said the fact the company was upfront and honest when informing the public as events unfolded, actually helped strengthen the notion that Toyota was a responsible company that didn't walk away from its problems.
The earthquake and tsunami that hit eastern Japan on March 11 shook things up again for the automaker and its local distributor, drastically reducing vehicle inventories as second- and third-tier suppliers faced plant disruptions and power outages.
"Thanks to the fact our dealers already were strengthened, they were able to handle the situation with low inventory by emphasizing parts and service and selling used vehicles," Dávila said.
New-vehicle inventories should begin to normalize later this month, and fully get back to normal levels by September.
"These have been very stressful times, but also about learning a lot from these new events, to become ever stronger," Dávila commented. The local distributor, he added, continues to develop and strengthen its dealership network.
Board, 8 Nov 2013 [cached]
Mario Davila - Member
MARIO DÁVILA - MEMBER ..., 24 Mar 2012 [cached]
Mario Dávila, president of ..., 12 July 2013 [cached]
Mario Dávila, president of Toyota de Puerto Rico.
Mario Dávila, president of Toyota de Puerto Rico.
Nonprofit community organizations with proposals to conserve the environment can get the resources they need to implement their projects through the Toyota Foundation Environmental Grants, which for the past 16 years has been contributing to environmental causes.
The entity, created by Toyota de Puerto Rico Corp. has helped numerous organizations that have excelled in their green initiatives.
"This new edition seeks to offer continuity to the work these educational and community organizations do for the environment at a time when we're facing huge environmental challenges globally," said Mario Dávila, president of Toyota de Puerto Rico.
As a company, we have strict policy of compliance with environmental laws, in all corners of the planet, but beyond that, we're committed to contributing to the pursuit of initiatives to protect our planet," Dávila said.
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